In today’s aesthetic industry, social media is a vital tool for growing your medspa practice. But unlike influencers, medspa professionals must follow unique guidelines to maintain professionalism while engaging potential clients. That’s where the Aesthetic Pro’s Social Media Playbook comes in.
This guide, developed in collaboration with industry leaders, breaks down the essential dos and don’ts to ensure your online presence reflects the trustworthiness and expertise your clients expect. Here are a few key takeaways:
Do:
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Share before-and-after photos with detailed explanations. For example, show the benefits of a microneedling session with a clear explanation of the process and results.
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Offer educational content like skincare tips and treatment insights. An example could be, “Why fall is the perfect time for laser treatments.”
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Showcase your continuing education and training to build credibility with your audience.
Don’t:
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Avoid unprofessional or casual posts, such as selfies in revealing outfits, vacation shots, or following TikTok dance trends.
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Steer clear of posting personal drama or irrelevant content. Clients look for professionals who provide solutions, not influencers who post without focus.
One of the biggest mistakes medspa professionals make is failing to differentiate between social media for influencers and for medical professionals. For instance, we’ve heard from vendors who cringe at posts showing injectors in casual clothes holding syringes, without any context or explanation. Your posts should exude professionalism, not party vibes.
As one successful medspa owner put it, “Every post is a job interview with potential clients.” Think of your social media as a reflection of your practice—focused on building trust, educating clients, and showcasing your expertise.
Download the Full Playbook
Our Aesthetic Pro’s Social Media Playbook dives deep into real-life examples, specific strategies, and expert insights to help you elevate your online presence without sacrificing your professional integrity. From content strategy to platform-specific tips, this guide will help you avoid common social media pitfalls and position your medspa for success.
The complete Playbook is broken down into 3 parts below. Click to Download!
