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šŸ‘Øā€āš–ļø Novo Nordisk Court Victory Halts Compounded Wegovy, Ozempic | AbbVie's DAXI Filing Signals Potential New Addition to Allergan's Neuromodulator Portfolio | The Aesthetic Society Announces Dr. Tracy Pfeifer as New President | ā€¼ļø FDA Issues Serious Warning About Ozempic-Branded Semaglutide Injections | ₿ Young Pharmaceuticals Now Accepts Cryptocurrency| ā„¹ļø Novo lowers GLP-1 prices to $499 per month 🚨 N.J. will eliminate sales tax on sunscreen | šŸ“° SkinSpirit Enters the Florida Market with the Opening of New Miami Clinic | ā€¼ļøLilly Suing Strive and Empower Pharmacies over Compound Tirzepatide | āš–ļø Texas Introduces Jenifer Bill to Regulate Medspa Industry | šŸ‘Øā€āš–ļø Novo Nordisk Court Victory Halts Compounded Wegovy, Ozempic | 🚨 California Bill Aims to Limit Anti-Aging Product Sales to Minors, Address Skin Health Concerns| šŸ“ó §ó ¢ó „Merz Aesthetics Extends Partnership with North Carolina Women’s Soccer Team | šŸŽ‰ Verve Medical Cosmetics Celebrates 25th of Medspa Success| 🚨 N.J. will eliminate sales tax on sunscreen | AbbVie's DAXI Filing Signals Potential New Addition to Allergan's Neuromodulator Portfolio |

About The Vault šŸ—ƒļø

Here you will find all the guides, tools, resources, infographics, and whatever else we come up with – all designed to help your medspa thrive.

I will be updating this regularly, but definitely check your inbox on Tuesdays for The Medspa Mastery Report and I will let you know if there is new stuff here (hopefully, I won’t forget… too often).

If there is a specific spreadsheet, question, tool, resource that we haven’t talked about or you have something you want to share please feel free to email me direction at shannon@vitalityventuresgroup.com . If I can’t help you out I will direct you to someone who can.

This is a free resource and my goal is to keep it that way. That being said, please share Medspa Mastery with your friends, peers, etc and if you find value in Medspa Mastery I’m always open to a follow, like, or testimonial (I don’t find a lot of time to post on social but I a big “liker” of things).

Thank you and happy hunting,

Shannon Hayes
Founder and Editor in Chief, Medspa Mastery.

February 2025

January is a good time for evaluating, strategic planning and honest business introspection – we only learn by understanding what isn’t working and how we move forward with that knowledge.Ā 

February brings wonderful opportunities for growth – especially with Valentine’s Day around the corner. What I am suggesting this February is to step outide the typical marketing ideas and promotions and do something outside of your comfort zone. Really do something that “scares” you.Ā 

I’ll follow up with a post this week but how about:Ā 

  • Email a local magazine, news station, or podcast and pitch yourself as a guest
  • Go Live or Post a Reel Every Day for a Week
  • Offer something that makes people say, ā€œWait, what?!ā€ but with a tight window to act.

Come up with your own – do that one thing that makes you feel uncomfortable. And then do another one. Fear and risk lead to transformation – there is no downside.Ā 

I’ll join in and let you know how it goes!

Shannon

shannon hayes

Contributions Welcome

2025 will be all about Content Marketing and this means getting your name and your business out there any way you can. Constant creation of search worthy information, whether it is video, blog post, reels, shorts etc are valuable – and they take time, work, and understanding of how all the techy stuff works. Medspa Mastery filled a gap in this industry and I’m thankful for all of you and the unusual growth this site has seen over the last 4-6 months. If you would like to share your voice here please email me what you are inerested in contributing and I would be happy to guide you (if needed) and provide a platform to help you grow. You can email me at shannon@vitalityventuresgroup.com

Don’t be shy, be bold!

Medspa Mastery Vault – Insider Access

Week of 2/01/2025

What a Viral Lip Filler Video Teaches Medspas About Brand Perception in 2025

This viral lip filler video caught the internet’s attention—but not for the right reasons. Learn how medspas can use moments like this to improve branding and build trust.

Conference Season is right around the corner. Take the quiz in this post to determine what kind of conference attendee you are and below are downloadable guides to help guide you at your next conference – and maybe feel a bit more comfortable and confident.Ā 

These are the words people use when searching – use these terms in your content for optimized SEO. These are updated quarterly using different programs so check back often.

Top Questions Searched – Hydrafacials

Welcome to our Top Questions series, where we answer the most frequently asked questions about popular medspa treatments. Whether you're a medspa owner, a practitioner, or marketer, these questions will help you understand what clients are searching for and what they...

Top Questions Searched – Double Chins

Welcome to our Top Questions series, where we answer the most frequently asked questions about popular medspa treatments. Whether you're a medspa owner, a practitioner, or marketer, these questions will help you understand what clients are searching for and what they...

Top Questions Searched – PDO Threads

Welcome to our Top Questions series, where we answer the most frequently asked questions about popular medspa treatments. Whether you're a medspa owner, a practitioner, or marketer these questions will help you understand what clients are searching for and what they...

Top Questions Searched – Skin Tightening

Welcome to our Top Questions series, where we answer the most frequently asked questions about popular medspa treatments. Whether you're a medspa owner, a practitioner, or marketer, these questions will help you understand what clients are searching for and what they...

Top Questions Searched – Tattoo Removal

Welcome to our Top Questions series, where we answer the most frequently asked questions about popular medspa treatments. Whether you're a medspa owner, a practitioner, or medspa marketer, these questions will help you understand what clients are searching for and...

Top Questions Searched – Chemical Peels

Welcome to our Top Questions series, where we answer the most frequently asked questions about popular medspa treatments. Whether you're a medspa owner, a practitioner, or a marketer, these questions will help you understand what clients are searching for and what...

Top Questions Searched – Semaglutide

Welcome to our Top Questions series, where we answer the most frequently asked questions about popular medspa treatments. Whether you're a medspa owner, a practitioner, or someone considering Semaglutide for the first time, these questions will help you understand...

Top Questions Searched – Body Sculpting

Welcome to our Top Questions series, where we answer the most frequently asked questions about popular medspa treatments. Whether you're a medspa owner, a practitioner, or someone considering Body Sculpting for the first time, these questions will help you understand...

Top Questions Searched – Lip Injections

Welcome to our Top Questions series, where we answer the most frequently asked questions about popular medspa treatments. Whether you're a medspa owner, a practitioner, or someone considering Lip Fillers for the first time, these questions will help you understand...

Top Questions Searched – IV Therapy

Welcome to our Top Questions series, where we answer the most frequently asked questions about popular medspa treatments. Whether you're a medspa owner, a practitioner, or someone considering IV Therapy for the first time, these questions will help you understand what...

Top Questions Searched – Laser Hair Removal

Welcome to our Top Questions series, where we answer the most frequently asked questions about popular medspa treatments. Whether you're a medspa owner, a practitioner, or marketer, these questions will help you understand what clients are searching for and what they...

Top Questions Searched – Microneedling

Welcome to our Top Questions series, where we answer the most frequently asked questions about popular medspa treatments. Whether you're a medspa owner, a practitioner, or someone considering Microneedling for the first time, these questions will help you understand...

Top Questions Searched – Biostimulants

Welcome to our Top Questions series, where we answer the most frequently asked questions about popular medspa treatments. Whether you're a medspa owner, a practitioner, or marketer, these questions will help you understand what clients are searching for and what they...

Top Questions Searched – Botox

Welcome to our Top Questions series, where we answer the most frequently asked questions about popular medspa treatments. Whether you're a medspa owner, a practitioner, or marketer, these questions will help you understand what clients are searching for and what they...

Infographics

 

best practices
best practices for medspas
10 value added activities for medspa growth
the power of patient reviews
market share breakdown for medspa treatments
Marketing Platform ROI Stats for Social, Email, Website
market share breakdown for medspa treatments
hair removal cost analysis
the cost of starting a medspa
cherry payment plans vs care credit
comparison in search