About The Vault šļø
Here you will find all the guides, tools, resources, infographics, and whatever else we come up with – all designed to help your medspa thrive.
I will be updating this regularly, but definitely check your inbox on Tuesdays for The Medspa Mastery Report and I will let you know if there is new stuff here (hopefully, I won’t forget… too often).
If there is a specific spreadsheet, question, tool, resource that we haven’t talked about or you have something you want to share please feel free to email me direction at [email protected] . If I can’t help you out I will direct you to someone who can.
This is a free resource and my goal is to keep it that way. That being said, please share Medspa Mastery with your friends, peers, etc and if you find value in Medspa Mastery I’m always open to a follow, like, or testimonial (I don’t find a lot of time to post on social but I a big “liker” of things).
Thank you and happy hunting,
Shannon Hayes
Founder and Editor in Chief, Medspa Mastery.
February 2025
January is a good time for evaluating, strategic planning and honest business introspection – we only learn by understanding what isn’t working and how we move forward with that knowledge.Ā
February brings wonderful opportunities for growth – especially with Valentine’s Day around the corner. What I am suggesting this February is to step outide the typical marketing ideas and promotions and do something outside of your comfort zone. Really do something that “scares” you.Ā
I’ll follow up with a post this week but how about:Ā
- Email a local magazine, news station, or podcast and pitch yourself as a guest
- Go Live or Post a Reel Every Day for a Week
- Offer something that makes people say, āWait, what?!ā but with a tight window to act.
Come up with your own – do that one thing that makes you feel uncomfortable. And then do another one. Fear and risk lead to transformation – there is no downside.Ā
I’ll join in and let you know how it goes!
Shannon
Contributions Welcome
2025 will be all about Content Marketing and this means getting your name and your business out there any way you can. Constant creation of search worthy information, whether it is video, blog post, reels, shorts etc are valuable – and they take time, work, and understanding of how all the techy stuff works. Medspa Mastery filled a gap in this industry and I’m thankful for all of you and the unusual growth this site has seen over the last 4-6 months. If you would like to share your voice here please email me what you are inerested in contributing and I would be happy to guide you (if needed) and provide a platform to help you grow. You can email me at [email protected]
Don’t be shy, be bold!
Medspa Mastery Vault – Insider Access
Week of 2/01/2025
Conference Season is right around the corner. Take the quiz in this post to determine what kind of conference attendee you are and below are downloadable guides to help guide you at your next conference – and maybe feel a bit more comfortable and confident.Ā
Trending:
Laser Hair Removal – Seed Keywords and topics for content creation: Easy to rank, high volume questions.
laser-hair-removal_clusters_2025-01-30 – click to download
New Download:
Google Spreadsheets
Downloadable pdfs
10 Questions to Ask Before You Buy A Laser
SMS Marketing Compliance for Medical Spas
10 questions To Ask Before Your Hire A Marketing Agency
100 SMART goals for Medspas (1)
Blog Post Formatting Checklist Alt Text Best Practices for Blog Images
MedSpa Marketing SEO Checklist On-Page SEO
Elevating Your Medspa – Choosing the right skin care vendor
Hiring the right person for your Medspa Medspa Mastery
Medspa Mastery Customer Phone Scripts
local-seo-checklist-for-medspas_669a8bbf
the-3-building-blocks-of-a-good-skincare-routine_666ce152
Email Marketing Newsletter Cheat Sheet Digital Content Quality Quick-Checklist
How to Improve Retention and Build Trust in Your Medspa
These are the words people use when searching – use these terms in your content for optimized SEO. These are updated quarterly using different programs so check back often.
Top Questions Searched – Hydrafacials
Welcome to our Top Questions series, where we answer the most frequently asked questions about popular medspa treatments. Whether you're a medspa owner, a practitioner, or marketer, these questions will help you understand what clients are searching for and what they...
Top Questions Searched – Double Chins
Welcome to our Top Questions series, where we answer the most frequently asked questions about popular medspa treatments. Whether you're a medspa owner, a practitioner, or marketer, these questions will help you understand what clients are searching for and what they...
Top Questions Searched – PDO Threads
Welcome to our Top Questions series, where we answer the most frequently asked questions about popular medspa treatments. Whether you're a medspa owner, a practitioner, or marketer these questions will help you understand what clients are searching for and what they...
Top Questions Searched – Skin Tightening
Welcome to our Top Questions series, where we answer the most frequently asked questions about popular medspa treatments. Whether you're a medspa owner, a practitioner, or marketer, these questions will help you understand what clients are searching for and what they...
Top Questions Searched – Tattoo Removal
Welcome to our Top Questions series, where we answer the most frequently asked questions about popular medspa treatments. Whether you're a medspa owner, a practitioner, or medspa marketer, these questions will help you understand what clients are searching for and...
Top Questions Searched – Chemical Peels
Welcome to our Top Questions series, where we answer the most frequently asked questions about popular medspa treatments. Whether you're a medspa owner, a practitioner, or a marketer, these questions will help you understand what clients are searching for and what...
Top Questions Searched – Semaglutide
Welcome to our Top Questions series, where we answer the most frequently asked questions about popular medspa treatments. Whether you're a medspa owner, a practitioner, or someone considering Semaglutide for the first time, these questions will help you understand...
Top Questions Searched – Body Sculpting
Welcome to our Top Questions series, where we answer the most frequently asked questions about popular medspa treatments. Whether you're a medspa owner, a practitioner, or someone considering Body Sculpting for the first time, these questions will help you understand...
Top Questions Searched – Lip Injections
Welcome to our Top Questions series, where we answer the most frequently asked questions about popular medspa treatments. Whether you're a medspa owner, a practitioner, or someone considering Lip Fillers for the first time, these questions will help you understand...
Top Questions Searched – IV Therapy
Welcome to our Top Questions series, where we answer the most frequently asked questions about popular medspa treatments. Whether you're a medspa owner, a practitioner, or someone considering IV Therapy for the first time, these questions will help you understand what...
Top Questions Searched – Laser Hair Removal
Welcome to our Top Questions series, where we answer the most frequently asked questions about popular medspa treatments. Whether you're a medspa owner, a practitioner, or marketer, these questions will help you understand what clients are searching for and what they...
Top Questions Searched – Microneedling
Welcome to our Top Questions series, where we answer the most frequently asked questions about popular medspa treatments. Whether you're a medspa owner, a practitioner, or someone considering Microneedling for the first time, these questions will help you understand...
Top Questions Searched – Biostimulants
Welcome to our Top Questions series, where we answer the most frequently asked questions about popular medspa treatments. Whether you're a medspa owner, a practitioner, or marketer, these questions will help you understand what clients are searching for and what they...
Top Questions Searched – Botox
Welcome to our Top Questions series, where we answer the most frequently asked questions about popular medspa treatments. Whether you're a medspa owner, a practitioner, or marketer, these questions will help you understand what clients are searching for and what they...
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