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šŸ’‰ Ohio Doctors Disciplined Amid Rising Concerns Over Weight-Loss Drug Practices| šŸ’” CDC Investigating Botox related illnesses in Tennessee and Illinois | šŸƒ TEXAS Bill Authorizes Cosmetic Injections for Dentists| Journey Medical's Emrosi Rosacea Pill Receives FDA Approval | Merz Studay Reveals Aesthetic Procedures Impact Self-View | šŸ’” Evolus Prepares to launch Evolysseā„¢ ahead of schedule | šŸ›‘ Ohio Doctors Disciplined Amid Rising Concerns Over Weight-Loss Drug Practices | šŸŸ¤ NORTH DAKOTA Bill Would License Advanced Estheticians | šŸšØ TEXAS Bill Authorizes Cosmetic Injections for Dentists | Skinbetter Science Launching New Face and Neck Treatment Cream | šŸ’‰ Flawless Medspa & Wellness Joins Alpha Aesthetics Partners'| šŸƒ Remembering Dr. Loretta Ford - Co-founder of the Nurse Practitioner | šŸŸ¤ NORTH DAKOTA Bill Would License Advanced Estheticians| Skinbetter Science Launching New Face and Neck Treatment Cream |

About The Vault šŸ—ƒļø

Here you will find all the guides, tools, resources, infographics, and whatever else we come up with – all designed to help your medspa thrive.

I will be updating this regularly, but definitely check your inbox on Tuesdays for The Medspa Mastery Report and I will let you know if there is new stuff here (hopefully, I won’t forget… too often).

If there is a specific spreadsheet, question, tool, resource that we haven’t talked about or you have something you want to share please feel free to email me direction at [email protected] . If I can’t help you out I will direct you to someone who can.

This is a free resource and my goal is to keep it that way. That being said, please share Medspa Mastery with your friends, peers, etc and if you find value in Medspa Mastery I’m always open to a follow, like, or testimonial (I don’t find a lot of time to post on social but I a big “liker” of things).

Thank you and happy hunting,

Shannon Hayes
Founder and Editor in Chief, Medspa Mastery.

February 2025

January is a good time for evaluating, strategic planning and honest business introspection – we only learn by understanding what isn’t working and how we move forward with that knowledge.Ā 

February brings wonderful opportunities for growth – especially with Valentine’s Day around the corner. What I am suggesting this February is to step outide the typical marketing ideas and promotions and do something outside of your comfort zone. Really do something that “scares” you.Ā 

I’ll follow up with a post this week but how about:Ā 

  • Email a local magazine, news station, or podcast and pitch yourself as a guest
  • Go Live or Post a Reel Every Day for a Week
  • Offer something that makes people say, ā€œWait, what?!ā€ but with a tight window to act.

Come up with your own – do that one thing that makes you feel uncomfortable. And then do another one. Fear and risk lead to transformation – there is no downside.Ā 

I’ll join in and let you know how it goes!

Shannon

shannon hayes

Contributions Welcome

2025 will be all about Content Marketing and this means getting your name and your business out there any way you can. Constant creation of search worthy information, whether it is video, blog post, reels, shorts etc are valuable – and they take time, work, and understanding of how all the techy stuff works. Medspa Mastery filled a gap in this industry and I’m thankful for all of you and the unusual growth this site has seen over the last 4-6 months. If you would like to share your voice here please email me what you are inerested in contributing and I would be happy to guide you (if needed) and provide a platform to help you grow. You can email me at [email protected]

Don’t be shy, be bold!

Medspa Mastery Vault – Insider Access

Week of 2/01/2025

From Pigskin to Perfect Skin: How Attain Medspa of Hoboken is Breaking Geographic Boundaries at Super Bowl LIX

While the Eagles and Chiefs prepare to face off in New Orleans, Hoboken’s Attain Medspa is changing the game in aesthetics industry partnerships. Owner Lauren Ben-Meir has secured an exclusive opportunity to provide skincare services to NFL players and their families at Super Bowl LIX, proving that geographic location doesn’t limit growth potential in the modern medspa industry.

Conference Season is right around the corner. Take the quiz in this post to determine what kind of conference attendee you are and below are downloadable guides to help guide you at your next conference – and maybe feel a bit more comfortable and confident.Ā 

These are the words people use when searching – use these terms in your content for optimized SEO. These are updated quarterly using different programs so check back often.

Top Questions Searched – Hydrafacials

Welcome to our Top Questions series, where we answer the most frequently asked questions about popular medspa treatments. Whether you're a medspa owner, a practitioner, or marketer, these questions will help you understand what clients are searching for and what they...

Top Questions Searched – Double Chins

Welcome to our Top Questions series, where we answer the most frequently asked questions about popular medspa treatments. Whether you're a medspa owner, a practitioner, or marketer, these questions will help you understand what clients are searching for and what they...

Top Questions Searched – PDO Threads

Welcome to our Top Questions series, where we answer the most frequently asked questions about popular medspa treatments. Whether you're a medspa owner, a practitioner, or marketer these questions will help you understand what clients are searching for and what they...

Top Questions Searched – Skin Tightening

Welcome to our Top Questions series, where we answer the most frequently asked questions about popular medspa treatments. Whether you're a medspa owner, a practitioner, or marketer, these questions will help you understand what clients are searching for and what they...

Top Questions Searched – Tattoo Removal

Welcome to our Top Questions series, where we answer the most frequently asked questions about popular medspa treatments. Whether you're a medspa owner, a practitioner, or medspa marketer, these questions will help you understand what clients are searching for and...

Top Questions Searched – Chemical Peels

Welcome to our Top Questions series, where we answer the most frequently asked questions about popular medspa treatments. Whether you're a medspa owner, a practitioner, or a marketer, these questions will help you understand what clients are searching for and what...

Top Questions Searched – Semaglutide

Welcome to our Top Questions series, where we answer the most frequently asked questions about popular medspa treatments. Whether you're a medspa owner, a practitioner, or someone considering Semaglutide for the first time, these questions will help you understand...

Top Questions Searched – Body Sculpting

Welcome to our Top Questions series, where we answer the most frequently asked questions about popular medspa treatments. Whether you're a medspa owner, a practitioner, or someone considering Body Sculpting for the first time, these questions will help you understand...

Top Questions Searched – Lip Injections

Welcome to our Top Questions series, where we answer the most frequently asked questions about popular medspa treatments. Whether you're a medspa owner, a practitioner, or someone considering Lip Fillers for the first time, these questions will help you understand...

Top Questions Searched – IV Therapy

Welcome to our Top Questions series, where we answer the most frequently asked questions about popular medspa treatments. Whether you're a medspa owner, a practitioner, or someone considering IV Therapy for the first time, these questions will help you understand what...

Top Questions Searched – Laser Hair Removal

Welcome to our Top Questions series, where we answer the most frequently asked questions about popular medspa treatments. Whether you're a medspa owner, a practitioner, or marketer, these questions will help you understand what clients are searching for and what they...

Top Questions Searched – Microneedling

Welcome to our Top Questions series, where we answer the most frequently asked questions about popular medspa treatments. Whether you're a medspa owner, a practitioner, or someone considering Microneedling for the first time, these questions will help you understand...

Top Questions Searched – Biostimulants

Welcome to our Top Questions series, where we answer the most frequently asked questions about popular medspa treatments. Whether you're a medspa owner, a practitioner, or marketer, these questions will help you understand what clients are searching for and what they...

Top Questions Searched – Botox

Welcome to our Top Questions series, where we answer the most frequently asked questions about popular medspa treatments. Whether you're a medspa owner, a practitioner, or marketer, these questions will help you understand what clients are searching for and what they...

Infographics

 

best practices
best practices for medspas
10 value added activities for medspa growth
the power of patient reviews
market share breakdown for medspa treatments
Marketing Platform ROI Stats for Social, Email, Website
market share breakdown for medspa treatments
hair removal cost analysis
the cost of starting a medspa
cherry payment plans vs care credit
comparison in search