by Shannon Hayes | Sep 24, 2025 | AI, AI and Technology, Marketing and Growth, Top Stories
The AI Revolution Has Arrived at Your Doorstep – And It’s Changing Everything About Local SEO and AI If you’ve noticed we’ve been quieter than usual about AI lately, there’s a good reason. While the tech world has been in an absolute frenzy –...
by Medspa Mastery Desk | Jan 3, 2025 | Marketing and Growth, Popular
Table of Contents Introduction Audience Targeting Google Ads Targeting Instagram Ads Targeting Cost and ROI Ad Formats Ease of UseWhich Platform Fits Your Goals? Conclusion style="display:block" data-ad-client="ca-pub-6237272690988470" data-ad-slot="4679611101"...
by Medspa Mastery Desk | Nov 13, 2024 | Editor's Picks, Marketing and Growth
For Medspa Mastery readers, Google’s November 2024 Core Algorithm Update has significant implications for how your medspa or aesthetic clinic appears in search results. The update emphasizes genuine, user-centered content—especially useful for those aiming to...
by Shannon Hayes | Nov 2, 2024 | Business and Operations
Getting a bad Google Review sucks, whether it is deserved or not the chances are (very high, see statistics below) that at some point handling bad Google reviews is a challenge every business owner faces. But I believe how you respond to a bad Google Review (and yes,...
by Shannon Hayes | Oct 3, 2024 | AI
Google recently rolled out a major update that uses AI to organize search results into more intuitive clusters, making it easier for users to find exactly what they need. This new structure allows users to explore related topics and subtopics in a more streamlined...
