About Shannon Hayes

Welcome to Medspa Mastery, your go-to resource for marketing and business growth in the aesthetics industry. I’m Shannon Hayes, a seasoned digital marketer, consultant, and work as a Fractional CMO exclusively for medspas.

With over a decade of experience helping medspas grow in a competitive market, I understand the unique challenges you face—whether it’s attracting new clients, navigating evolving trends, or making strategic decisions about your marketing budget. As a Fractional CMO, I provide medspa owners with high-level marketing strategy and guidance without the long-term commitment or expense of hiring a full-time executive.

What I Do as a Fractional CMO for Medspas

As a Fractional CMO, I bring an expert eye to your marketing efforts and create actionable strategies that drive real results. Here’s how I can help:

• Marketing Leadership: I’ll create and oversee a marketing plan tailored to your medspa’s goals, ensuring every effort—from SEO to social media—is aligned with your vision.
• Client Growth Strategies: Through targeted campaigns and advanced tools like SEMrush, Ahrefs, and Google Analytics, I’ll help increase traffic, improve lead generation, and convert visitors into loyal clients.
• Brand Positioning: Whether you’re rebranding or refining your image, I’ll ensure your medspa stands out in a crowded market with consistent, professional messaging.
• Short-Term or Long-Term Support: Whether you need temporary support during a big launch or ongoing guidance, I can tailor my services to your specific needs.
• Team Collaboration: I’ll work alongside your internal team or help you find trusted vendors to implement campaigns efficiently and effectively.

Why Medspa-Specific Expertise Matters

Marketing a medspa isn’t the same as marketing other businesses—it requires a deep understanding of industry trends, patient behaviors, and compliance issues. With years of hands-on experience in the medspa world, I bring a level of expertise and focus you won’t find with generalist marketers or agencies.

I’ve worked with medspa owners at every stage—from launching a new practice to scaling a single-location medspa into a regional brand. I know the challenges you face and the strategies that work, and I’m here to share that knowledge with you.

How I Work

My approach is collaborative, data-driven, and rooted in practical strategies that are easy to implement. Depending on your needs, I can:

• Provide One-Time Marketing Plans: A comprehensive roadmap for your next big goal.
• Offer Monthly Leadership: Ongoing guidance and campaign oversight to keep your marketing on track.
• Consult on Specific Issues: From launching new services to improving patient retention, I can help you tackle your most pressing challenges.

Ready to Grow Your Medspa?

Let’s work together to take your medspa to the next level. Whether you’re looking for a short-term marketing partner or ongoing leadership, I can help you achieve your goals with strategies that work for your business, your budget, and your clients.

Contact Me

Want to learn more about how I can help your medspa thrive? Click here to schedule a free consultation. Let’s talk about your goals and create a customized plan for success.