The Medspa Industry is changing every day and it is imperative for the owners, estheticians, injectors and practice managers to understand how to pivot in order to not just grow but to survive.
Just a few years ago, a clinic could be successful just by existing but that is no longer true.
The industry is no longer new, and Medspa professionals must change and adapt in order to succeed.
Why I Started Medspa Mastery
I started Medspa Mastery because I saw a gap in the industry. There were no free resources that kept aesthetic professionals updated on industry news, the specifics of running and growing a medspa, or adjusting to the ever-changing digital landscape. Basically, the business of it all and I wanted to change that.
With over 10 years in the medspa industry, I’ve worked with owners, marketers, vendors, and providers (and yes I have built medspas from the ground up to success and have worn every non-practitioner hat).
Before that, my career was all about helping small businesses grow digitally, long before ‘digital marketing’ was even a thing. By pairing that with marketing psychology and practical tools, I found my niche.
Medspa Mastery became my way to share knowledge, feed my love for digital, AI and tools, and provide professionals with the resources I wish existed when I started. When I was in the beginning of my career I was lucky enough to have a mentor that stressed the importance of Knowledge Sharing and that has always stuck with me – so here we are.
Who I Work With
- Aesthetic businesses ready to grow, overcome challenges, or tackle projects.
- Marketers looking to break into the medspa space or help their current clients grow.
- Vendors and organizations seeking insights into the industry.
- Entrepreneurs just starting in the industry.
Ask Shannon
No sales pitches. No strings attached.
Hey all, I’m pretty booked up right now so I have removed the appointment booking feature,
but feel free to shoot me an email me at shannon@vitalityventuresgroup.com as schedules change daily.
Need help, let’s chat
I get a lot of “can I pick your brain,” requests and I want to answer everyone so I have opened up a couple of days a week for help sessions.
These sessions are for you—your challenges, your issues, your growth.
There are no stupid questions.
I’ll help you identify gaps, share insights, and give you actionable steps you can implement immediately. If you need technical, digital, social, or any kind of “do it for you” people, I have vetted industry professionals I can also connect you with.
I will not send you a course or bombard you with sales stuff or whatever those MLM people do. I have a bias for action and these meetings get to straight to the point without wasting anyone’s time. They are one offs of actionable knowledge sharing advice to help you. I am not a salesperson, I actually suck at sales – but digital marketing and growth and operations I’m here for all day, everyday. So don’t be scared.
What to Expect
- Real-Time Expertise: A one-on-one Zoom session focused on your specific needs. Even if you aren’t sure what they are – that is fine. Zoom is required, screen sharing happens a lot – much easier to help if I can see what you are doing and show you what I am talking about. Phone calls limit my ability to help you.
- Actionable Steps: Clear guidance and strategies you can start using right away. My goal is to maximize our time together by getting straight to the issues and offer solutions (or how to get to them) during our session.
- Follow-Up Support: A detailed summary of our discussion, along with any relevant resources or referrals.
- No Sales, Ever: This is purely about sharing knowledge and helping you succeed.
How It Works
- Choose Your Time: We can do a 30 minute ($150) or 1-hour ($250) session.
- Prepare for Success: Fill out a quick pre-session form so we can hit the ground running. Often times what you think is the problem is just a symptom of the problem – advanced info will help me to an advanced review of your digital footprint so I can get a better idea of what we are working with.
- Get Tailored Advice: Dive into your questions with me during the Zoom session – any questions. This is a private session between you and me so everything shared is confidential.
- Implement Your Plan: I will provide you a detailed summary of what we addressed during our session and actionable items and any necessary resources needed for you to move forward – then it is up to you. I’m open to followups by email at no additional cost. If we get the point where you need (or want) extra time, and I can help you, I do have discounted prices for previous clients.
That is about it. -Shannon
I don’t do Meta, Instagram is spotty, just leaning in to Reddit (trust me, it’s a hidden gem) so follow me or learn more about me on Linkedin.
Charla Wilson
Shannon Hayes has been an exceptional business mentor. She has guided me through every step of my entrepreneurial journey, and her insights and support have been invaluable. Her expertise and dedication have not only helped me grow my business but have also profoundly impacted my life and personal development.
My experience working with Shannon Hayes has been transformative. Shannon's expertise in business strategy has helped my new aesthetic business navigate the intimidating landscape of the industry. Her guidance, from refining our website to enhancing customer service, has made growth feel achievable. Implementing her strategies, such as newsletters, website updates, and business collaborations, resulted in a noticeable increase in bookings, strengthened business relationships, and improved team efforts. I highly recommend Shannon Hayes to any small business owner in the aesthetic industry looking to grow and succeed.
My experience working with Shannon Hayes has been transformative. Shannon's expertise and insight in business and marketing has catapulted by personal brand over the past 2 years. I love that she has figured out how to share her knowledge with a wide audience.
Working with Shannon Hayes has been an incredible experience. Her expertise in boosting my business' SEO performance, refining our strategy, and teaching me how to "work smarter, not harder" has been invaluable. Shannon has helped me focus on what truly drives growth for my med spa, and she's shown me where I can "cut the fat" or outsource tasks to save time, energy, and money. I wholeheartedly recommend The Medspa Mastery Team to any small business owner in the aesthetic industry who wants to grow and streamline their business efforts. It's been a game-changer for me!