Your Roadmap to Better Decision Making
The go-to resource for Aesthetic Business Owners and Professionals
Leadership and Management
How to Know When it is Time to Hire a Manager
As a small business owner and entrepreneur, you've poured your heart and soul into building your business. You're the visionary, the dreamer, the leader who brought your concept to life. You've taken the risks that most people only think about doing. You are a...
The Challenges and Strategies of Effective Management with Shakira Johnson
"If I bring a bad day home, it affects everyone. I don't want to put that on my daughter."Being a manager is one of the most challenging roles in business. While many aspire to be leaders, the reality of managing a team can be daunting. Effective management requires a...
The Art of Filtering Advice
"Listen to advice, but always consider the source and their intent." Everyone has an opinion, but not everyone’s opinion matters. It's essential to know how to filter advice, identify credible sources, and listen to experts who truly know what they’re talking...
Top Stories
Revolutionize Your MedSpa with AI-Powered Treatment Matching: Introducing MedSpa Match
In the competitive world of medical spas, staying ahead of the curve is crucial. Today, we're excited to introduce a game-changing tool that's set to transform the way medspas engage with clients and boost their bottom line: MedSpa Match. What is MedSpa Match? MedSpa...
Should Providers Charge for Consultations?
I’ll be honest: I'm not a fan of charging for consultations and have always advised my clients against it. However, a couple of days ago, I came across the beautiful Terri Ross on Instagram or LinkedIn. She was making a compelling case for charging, emphasizing that...
Innovative Injectable Therapy Shows Promise for Treating Neck Wrinkles and Skin Laxity: A Case Study
A new case study published in Cureus by Saami Khalifian, MD; Alec D. McCarthy, MD; and Steven Yoelin, MD, examines the efficacy and safety of an injectable therapy for treating neck wrinkles and skin laxity. This therapy combines hyperdiluted calcium hydroxylapatite...
Top MedSpa Conferences in the US for 2024-2025
Staying current in the fast-paced medical aesthetics industry is crucial, and attending MedSpa conferences is one of the best ways to do so. These events offer opportunities to network, learn new techniques, see the latest tools, and stay updated on regulations....
Tipping Guidelines for Medical Injectors: What You Need to Know
HIGHLIGHTS State Laws Professional Boundaries Client Comfort Clear Policy Alternative Appreciation Receptionist Training Tipping has become common for many services, especially with the rise of iPad and POS systems that prompt customers to tip at checkout. However,...
Marketing and Growth Strategies
Client Experience and Reviews
Building Trust: What Botox Injectors and Medspas Should Display on Their Website and in Their Office
Recent news has highlighted the alarming issue of fake Botox injections landing unsuspecting clients in the hospital. According to NCW Life, thirteen women were hospitalized after receiving counterfeit Botox shots. These unfortunates events underscores the importance...
How to Handle Bad Google Reviews
Getting a bad Google Review sucks, whether it is deserved or not the chances are (very high, see statistics below) that at some point handling bad Google reviews is a challenge every business owner faces. But I believe how you respond to a bad Google Review (and yes,...
The Power of Patient Reviews: Why They Matter and How to Get More
In the digital age, online reviews have become a cornerstone of success for businesses across all industries. Whether you're choosing a new restaurant, buying a product, or booking a service, chances are you've looked at reviews to guide your decision. For medspas,...
Tipping Guidelines for Medical Injectors: What You Need to Know
HIGHLIGHTS State Laws Professional Boundaries Client Comfort Clear Policy Alternative Appreciation Receptionist Training Tipping has become common for many services, especially with the rise of iPad and POS systems that prompt customers to tip at checkout. However,...
Innovations and Treatments
Innovative Injectable Therapy Shows Promise for Treating Neck Wrinkles and Skin Laxity: A Case Study
A new case study published in Cureus by Saami Khalifian, MD; Alec D. McCarthy, MD; and Steven Yoelin, MD, examines the efficacy and safety of an injectable therapy for treating neck wrinkles and skin laxity. This therapy combines hyperdiluted calcium hydroxylapatite...
“You don’t have to master everything at once—just start with the basics and grow from there.
-Shannon Hayes
Industry News and Most Popular Stories
Omni Aesthetics Unveils Groundbreaking AutoCorre™ Procedure
sNEWS PROVIDED BYEIN PresswireJul 17, 2024, 9:28 AM ET In the ever-evolving world of aesthetic medicine, innovation is key to providing clients with the best possible results. Today, Omni Aesthetics share news of a new treatment to the aesthetics industry. Omni Aesthetics' AutoCorre™ treatments. Developed by Dr. H. William Song, AutoCorre™ represents a paradigm shift in aesthetic enhancement. This revolutionary approach harnesses the body's own regenerative cells to temporarily halt or even reverse the aging process. As Dr. Song explains, "Our AutoCorre™ treatments have absolutely...
Building Trust: What Botox Injectors and Medspas Should Display on Their Website and in Their Office
Recent news has highlighted the alarming issue of fake Botox injections landing unsuspecting...
The Medspa Mastery Report is read by:
Medspa Owners | Aestheticians | Dermatologists | Plastic Surgeons | Cosmetic Nurses | Beauty Therapists | Spa Managers | Wellness Coaches | Healthcare Consultants | Marketing Professionals in the Beauty and Wellness Sector | Entrepreneurs in the Health and Beauty Industry | Product Vendors and Distributors |Educators and Trainers in Aesthetic Fields
A word from our Readers…
Summer Harness
Working with Shannon Hayes has been an incredible experience. Her expertise in boosting my business' SEO performance, refining our strategy, and teaching me how to "work smarter, not harder" has been invaluable. Shannon has helped me focus on what truly drives growth for my med spa, and she's shown me where I can "cut the fat" or outsource tasks to save time, energy, and money. I wholeheartedly recommend The Medspa Mastery Report to any small business owner in the aesthetic industry who wants to grow and streamline their business efforts. It's been a game-changer for me!
Charla Wilson
Shannon Hayes has been an exceptional business mentor. She has guided me through every step of my entrepreneurial journey, and her insights and support have been invaluable. Her expertise and dedication have not only helped me grow my business but have also profoundly impacted my life and personal development.
Ali Amezcua
My experience working with Shannon Hayes has been transformative. Shannon's expertise in business strategy has helped my new aesthetic business navigate the intimidating landscape of the industry. Her guidance, from refining our website to enhancing customer service, has made growth feel achievable. Implementing her strategies, such as newsletters, website updates, and business collaborations, resulted in a noticeable increase in bookings, strengthened business relationships, and improved team efforts. I highly recommend Shannon Hayes to any small business owner in the aesthetic industry looking to grow and succeed.
Lisa Tremayne
My experience working with Shannon Hayes has been transformative. Shannon's expertise and insight in business and marketing has catapulted by personal brand over the past 2 years. I love that she has figured out how to share her knowledge with a wide audience.