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From Pigskin to Perfect Skin: How Attain Medspa of Hoboken is Breaking Geographic Boundaries at Super Bowl LIX
Move over, sports drinks and snack sponsors - there's a new player in the Super Bowl lineup, and they're proving that local boundaries don't limit success! While the Kansas City Chiefs and Philadelphia Eagles prepare to battle it out in New Orleans in Super Bowl LIX,...
Popular
How to Promote Your Specials For Maximum Exposure: A Step-by-Step Guide
As a medspa owner, you know that certain days on the calendar—like Valentine’s Day, Mother’s Day, or even New Year’s—are prime opportunities to attract new clients and delight existing ones. These “calendar events” are moments when people are actively searching online...
New Treatment for Frown Lines Unveiled at IMCAS: RelabotulinumtoxinA by Galderma
In the ever-evolving world of aesthetic medicine, staying ahead on top of new developments and treatments is crucial for medspa owners. The recent International Master Course on Aging Science (IMCAS) conference, which concluded last week, brought together leading...
Hyperpersonalization Isn’t Optional Anymore—It’s the Key to Thriving in 2025
The Problem with AI-Generated Content: A Sea of Sameness Let’s face it—AI has revolutionized content creation. With just a few clicks, anyone can generate blog posts, social media captions, and even email campaigns... and just like that everything looks/feels/reads...
Trending
Breaking News: Evolus Prepares for Evolysse™ Launch – What You Need to Know
Evolus, the aesthetics company known for Jeuveau®, has announced record-breaking financial results for 2024 and is preparing to disrupt the dermal filler market with the highly anticipated launch of Evolysse™. While the official launch is expected in Q2 2025 pending...
Allergan Aesthetics Unveils AA Signature Program at IMCAS 2025, Elevating Multimodal Treatment Strategies
Allergan Aesthetics, an AbbVie company, has announced the launch of its AA Signature Program at IMCAS 2025, a move set to redefine patient-centric, multimodal treatment planning in aesthetics. This new initiative underscores the company’s commitment to advancing...
Medical Director vs. Collaborating Physician: What Every Medspa Owner Needs to Know
Are you planning to open a medspa or already running one? Understanding the crucial roles of Medical Directors and Collaborating Physicians could be the difference between a thriving business and potential legal complications. In this comprehensive guide, we'll break...
Tikitoro, Skincare Brand for Kids and Teens, Secures Investment on Shark Tank
Tikitoro, a pioneering skincare and haircare brand for children, has made waves after securing ₹25 lakh (around $30,000 USD) from Namita Thapar on Shark Tank India Season 4. This strategic investment is set to propel the brand forward, focusing on new product...
Featured

What Is The Best Medspa Software? A Comprehensive Comparison for 2025
Choosing the right Electronic Medical Records (EMR) system for your medspa can feel overwhelming—especially when there are so many options available. From AI-powered insights to telehealth capabilities, inventory management, and CRM tools, each system caters to...
Tikitoro, Skincare Brand for Kids and Teens, Secures Investment on Shark Tank
Tikitoro, a leading skincare brand for children, gained $30,000 funding on Shark Tank India. Discover their safe, gentle products and similar U.S. options for kids’ skincare.
Breaking News: Evolus Prepares for Evolysse™ Launch – What You Need to Know
Evolus is preparing for the official launch of Evolysse™, a new line of dermal fillers expected to rival Restylane® and Juvéderm®. With FDA approval pending for Q2 2025, medspa providers can now join Evolus’ early access list. Discover how Evolysse™ stands out with longer-lasting effects and advanced formulation technology.
Allergan Aesthetics Unveils AA Signature Program at IMCAS 2025, Elevating Multimodal Treatment Strategies
Allergan Aesthetics unveils its AA Signature Program at IMCAS 2025, emphasizing personalized, multimodal treatment plans to enhance patient outcomes.
What Are Aesthetician Bridge Practices?
Learn how aesthetician bridge practices enhance patient outcomes, improve safety, and increase satisfaction in medspas. Discover actionable insights and examples.
INDUSTRY NEWS AND INSIGHTS

Healthcare Pioneer Dr. Loretta Ford, Co-Creator of the Nurse Practitioner Role, Passes Away at 104
The healthcare community mourns the loss of Dr. Loretta "Lee" Ford (1920-2025), whose groundbreaking work revolutionized modern healthcare delivery. Dr. Ford, alongside Dr. Henry Silver, established the first nurse practitioner program in 1965, creating a new category...

Breaking News: Evolus Prepares for Evolysse™ Launch – What You Need to Know
Evolus, the aesthetics company known for Jeuveau®, has announced record-breaking financial results for 2024 and is preparing to disrupt the dermal filler market with the highly anticipated launch of Evolysse™. While the official launch is expected in Q2 2025 pending...

CDC Investigating Botox-Related Illnesses in Multiple States
The Centers for Disease Control and Prevention (CDC) is investigating a concerning outbreak of botulism-like illnesses linked to counterfeit or mishandled botulinum toxin injections, commonly referred to as "Botox." This investigation comes after reports of adverse...

2025 Aesthetic Everything® Awards: And The Winners Are…
Aesthetic Everything®, the beauty industry's premier PR platform with over 1 million social media followers, has announced its highly anticipated 2025 award winners. For 16 consecutive years, these awards have recognized outstanding achievement in the aesthetics...
MARKTING AND GROWTH
What Is The Best Medspa Software? A Comprehensive Comparison for 2025
Choosing the right Electronic Medical Records (EMR) system for your medspa can feel overwhelming—especially when there are so many options available. From AI-powered insights to telehealth capabilities, inventory management, and CRM tools, each system caters to...
How to Promote Your Specials For Maximum Exposure: A Step-by-Step Guide
As a medspa owner, you know that certain days on the calendar—like Valentine’s Day, Mother’s Day, or even New Year’s—are prime opportunities to attract new clients and delight existing ones. These “calendar events” are moments when people are actively searching online...
Going Beyond the Graphic: Boosting Your Marketing and SEO Impact
MedSpas thrive on visuals—from stunning before-and-after photos to eye-catching promotions for specials like Valentine’s Day and monthly offers. While these graphics are the shiny, attractive exterior of your marketing efforts, they need the “engine” of compelling...
Hyperpersonalization Isn’t Optional Anymore—It’s the Key to Thriving in 2025
The Problem with AI-Generated Content: A Sea of Sameness Let’s face it—AI has revolutionized content creation. With just a few clicks, anyone can generate blog posts, social media captions, and even email campaigns... and just like that everything looks/feels/reads...

The Best Time to Start Your Medspa Blog? Right Now.
There's an old Chinese proverb that says The best time to plant a tree was 20 years ago. The second best time is today. The same wisdom applies perfectly to blogging for your business. As we dive into 2025, I'm seeing a not-so-great trend among medspa owners. Creating...
FEATURED
Nordstrom Teams Up with SkinSpirit: Big Retail Moves Beyond Beauty Counters—What This Means for the Medspa Industry
Nordstrom’s partnership with SkinSpirit marks a new era in retail-medspa integration. With Botox, fillers, and microneedling now available in department stores, what does this mean for small medspa owners? Discover how to stay competitive in a shifting industry.
How AI and Google Search Differ – The Future of Search Beyond SEO
Introduction: A Conversation with AI Recently, I engaged in a fascinating dialogue with ChatGPT—affectionately dubbed "Chad"—to explore the evolving landscape of search technology. As a medspa marketer and avid user of AI tools, I wanted to understand the fundamental...
Should Providers Charge for Consultations?
I’ll be honest: I'm not a fan of charging for consultations and have always advised my clients against it. However, a couple of days ago, I came across the beautiful Terri Ross on Instagram or LinkedIn. She was making a compelling case for charging, emphasizing that...
Walk-In Botox Services: Before You Hate the Idea, Hear Us Out
If you’re an injector, practice manager, or receptionist reading this, I get it. The idea of walk-in Botox probably sounds like chaos. No appointments? No structure? A steady stream of unpredictable clients disrupting your day? It feels like a logistical nightmare...

Eli Lilly Sues 2 More Medspas Over Compounded Tirzepatide
In a bold move to protect its proprietary medications, Eli Lilly has filed lawsuits against two medical spas, Thrive Health and Wellness LLC in Colorado and Valhalla Vitality LLC in New York, for selling unapproved products claiming to contain tirzepatide. Tirzepatide...

Open Source vs. Closed Source Website Platforms: Which is Best for Your Medspa?
When it comes to choosing a website platform for your medspa, it is easy to get overwhelmed with all the of choices and if you aren't the techy type you may just lean towards the easiest option. But, as we know if life and business, easy is not always best. There are...

Medical Director vs. Collaborating Physician: What Every Medspa Owner Needs to Know
Are you planning to open a medspa or already running one? Understanding the crucial roles of Medical Directors and Collaborating Physicians could be the difference between a thriving business and potential legal complications. In this comprehensive guide, we'll break...
WELLNESS AND LIFESTYLE
HIPAA Compliance and Your Website: Don’t Fall for the Myths and Scare Tactics
Recently, a Medical Spa Owner reached out to us to share an experience they were pretty annoyed by: they received a call from a website design company claiming their site wasn’t HIPAA-compliant because of the platform it was built on. Specifically, the caller told...
20 Ways to Answer the Question, “How Are You?” (And 20 Ways Not To)
Whether you’re an injector, microblader, esthetician, laser technician (or really any job that provides a service to people on the daily) you see countless clients each month—and hear the question, “How are you?” just as many times. While it might seem like throwaway...
What Are Aesthetician Bridge Practices?
While reading an article just the other day, I came across something I had never heard of before: Aesthetician Bridge Practices. Intrigued by the name, I dove in and discovered a business model that could potentially reshape the way medspas operate, making them safer...
financials

Google’s Latest Ranking Update: How Your Medspa Can Stay Ahead
The rules seems to be always changing when it comes to ranking, but Google’s recent algorithm update is great news for smaller medspas looking to rank higher in search results. The update shifts focus towards high-quality, user-friendly content, giving businesses like...
Find Your Perfect Aesthetic Conference - 2025
Stay updated with the latest in AI
Generation Beta: Because “404: Generation Name Not Found” Was Too Long
2025 is here and let's give a big welcome to all the little adorable babies that have been born in the last couple of days, as we annoint you... Generation Beta. So we're really naming a generation after what tech companies call their buggy, not-quite-ready-for-prime-time software? As a member of...
I Tried Sora’s AI Video Generation—And I Am Officially Freaked Out
I experimented with Sora, an AI video creation tool that taps into cutting-edge tech from OpenAI. The results—hyper-realistic scenes and seamless storytelling—left me impressed, inspired, and a little freaked out.
Top AI Platforms for Aesthetic Businesses: Enhance Customer Experience with Virtual Try-Ons, Simulators, and More
The aesthetic industry is buzzing with advancements, and artificial intelligence (AI) is leading the charge. From virtual try-ons to personalized consultations, AI-powered platforms allow aesthetic businesses to elevate client experiences and streamline operations. Whether you're managing a medspa...
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Getting to the Bottom of It: Howard Stern and Injector Chris Talk ‘Hole Tox
When Howard Stern turned his attention to “Hole Tox,” Injector Chris stepped into the limelight, offering insight into anal Botox treatments for comfort and pleasure. As sexual wellness enters mainstream conversation, these niche procedures challenge old taboos.

How to Promote Your Specials For Maximum Exposure: A Step-by-Step Guide
As a medspa owner, you know that certain days on the calendar—like Valentine’s Day, Mother’s Day, or even New Year’s—are prime opportunities to attract new clients and delight existing ones. These “calendar events” are moments when people are actively searching online for gifts, self-care...
Client Experience
How to Address Problem Employees in Your Medspa: A Science-Backed Approach
You thought you were building a dream team. You hired talented individuals, brought in team lunches, went to conferences, maybe took them out to blow off steam after busy days and ultimately created a welcoming work environment. But now, you’re walking on eggshells...
Breaking Free from Key Person Dependency in Your Medspa
I recently found myself at the Neuroscience Educational Institute Global Conference in Colorado Springs. I'm no neuroscientist, but I was there because all the super-smart friends I somehow managed to make over the years were presenting. Meanwhile, me, the “businessy”...
Top 5 Lessons from Coach Taylor on Success, Leadership, and Planning (And How They Apply to Medspa Owners)
Growing up, I had a front-row seat to the intensity, dedication, and relentless pursuit of excellence that comes with being a successful coach. My father coached college men's lacrosse at Rutgers University, and his team’s success was a direct reflection of his...
How to Know When it is Time to Hire a Practice Manager
As a small business owner and entrepreneur, you've poured your heart and soul into building your business. You're the visionary, the dreamer, the leader who brought your concept to life. You've taken the risks that most people only think about doing. You are a...
The Challenges and Strategies of Effective Management with Shakira Johnson
"If I bring a bad day home, it affects everyone. I don't want to put that on my daughter."Being a manager is one of the most challenging roles in business. While many aspire to be leaders, the reality of managing a team can be daunting. Effective management requires a...
The Art of Filtering Advice
"Listen to advice, but always consider the source and their intent." Everyone has an opinion, but not everyone’s opinion matters. It's essential to know how to filter advice, identify credible sources, and listen to experts who truly know what they’re talking...