Medspa Mastery Blog

Medspa Mastery offers a suite of digital growth solutions that supports organizations and medspas in extending their reach, amplifying their brands and creating expanding their businesses

Marketing and Growth
Retention Is Your Problem

Retention Is Your Problem

Here’s the uncomfortable truth about medspas: if your retention is lousy, it’s not the industry—it’s you. It isn't Groupon's fault or the new medspa down the street that just opened or the industry, marketing agency, instagram or whatever else you want to blame it on....

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The New SEO Blueprint: Putting It All Together- Part 4

The New SEO Blueprint: Putting It All Together- Part 4

We've been on a journey. In Part 1, we introduced the concept of AI as an Answer Engine and the two new rules for winning local search. In Part 2, we showed you how to build an AI-ready digital storefront with your Google Business Profile (GBP). In Part 3, we gave you...

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Proving Your E-E-A-T: The New Content Strategy – Part 3

Proving Your E-E-A-T: The New Content Strategy – Part 3

In our last post, we showed you how to transform your Google Business Profile into a powerful, AI-ready digital storefront. Now, it's time to tackle the other half of the puzzle: E-E-A-T (Expertise, Experience, Authority, and Trust). E-E-A-T is Google's core principle...

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GBP & AI Search: New Rules for Local Search – Part 2

GBP & AI Search: New Rules for Local Search – Part 2

In our last post, The New Rules of Local SEO, we talked about how AI is changing search, turning it from a list of links into an Answer Engine. We also introduced the two new rules for local businesses to succeed: 1. A perfect Google Business Profile (GBP) and 2. A...

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The New Rules of Local SEO: Part 1

The New Rules of Local SEO: Part 1

The AI Revolution Has Arrived at Your Doorstep – And It's Changing Everything About Local SEO and AI If you've noticed we've been quieter than usual about AI lately, there's a good reason. While the tech world has been in an absolute frenzy – with Google, ChatGPT,...

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In the Loop: Exploring Aesthetic Loop

In the Loop: Exploring Aesthetic Loop

As a consultant guiding medspas through startup and growth phases, I'm always on the lookout for innovative tools that can provide value to the industry. Recently, I came across Aesthetic Loop, a platform that's generating buzz among medical aesthetics...

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What Happens to Botox and Fillers in Space?

What Happens to Botox and Fillers in Space?

Botox Meets Zero Gravity On April 14, 2025, Katy Perry, alongside journalist Gayle King (who walked toward that rocket like it was the DMV on a Monday), and philanthropist (and Bezos fiance) Lauren Sánchez, embarked on a historic 11-minute suborbital flight aboard...

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The Best Times to Post on Social Media in 2025 (Backed by Data)

The Best Times to Post on Social Media in 2025 (Backed by Data)

We all know what you post matters—but when you post? That’s the quiet MVP of social strategy. Whether you’re riding a trend, launching a new product, or simply staying top of mind, timing can make or break your results. That’s why we dug into the latest research from...

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The 2-Second Trust Hack That Makes A Huge Difference

The 2-Second Trust Hack That Makes A Huge Difference

Six hundred sixty-two million dollars. That's how much Americans spent on neurotoxins like Botox in 2023 alone. But behind every dollar spent lies a critical moment of decision-making that happens faster than you might realize. Trust is currency in the medspa...

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The Best Time to Start Your Medspa Blog? Right Now.

The Best Time to Start Your Medspa Blog? Right Now.

There's an old Chinese proverb that says The best time to plant a tree was 20 years ago. The second best time is today. The same wisdom applies perfectly to blogging for your business. As we dive into 2025, I'm seeing a not-so-great trend among medspa owners. Creating...

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How to Save Your TikTok Videos: A Quick Guide for Users

How to Save Your TikTok Videos: A Quick Guide for Users

TikTok will be back on the app store eventually (so we have been told) and when it does return, it would be a good idea to start saving your videos. Whether you’re sharing educational tips, showcasing before-and-after transformations, or engaging with your audience,...

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Pop-Up vs Embedded Subscribe Forms: What Works Best?

Pop-Up vs Embedded Subscribe Forms: What Works Best?

Table of Contents Introduction Pop-Up Forms: The Data-Backed Benefits Why Pop-Ups Work Best Practices for Pop-Up Email Capture Forms Embedded Forms: The Consistent Option Benefits of Embedded Forms Drawbacks of Embedded Forms Best Practices for embedded email...

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Google Ads vs. Instagram Ads: Which is Better for Your Medspa?

Google Ads vs. Instagram Ads: Which is Better for Your Medspa?

Feeling lost in the world of digital ads for your medspa? You're not alone. With Instagram showing off gorgeous before-and-afters and Google capturing people actively searching for treatments, it's tough to know where to focus your marketing budget. Let's cut through...

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Step-by-Step Guide to S.M.A.R.T. Goals For Your Business

Step-by-Step Guide to S.M.A.R.T. Goals For Your Business

Every successful business starts with a clear plan, and as a medspa owner, setting the right goals can be the key to unlocking growth in 2025. But goals like “get more clients” or “improve my business” are often too vague to drive real results. That’s where SMART...

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Google Search for Aesthetic Businesses: A Simple Guide

Google Search for Aesthetic Businesses: A Simple Guide

What You Need to Know Google helps potential clients find your medspa when they search online. Think of it like a massive directory that ranks businesses based on how helpful and trustworthy they are. Why This Matters for Your Medspa Every second, thousands of people...

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Should You Hide Instagram Likes?

Should You Hide Instagram Likes?

Instagram’s option to hide the number of likes on posts has sparked plenty of discussion since its introduction. For medspa owners, whose Instagram accounts are often critical for showcasing results, building trust, and attracting new clients, deciding whether to hide...

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Are You On Threads? The Social Media Site, Not The Face

Are You On Threads? The Social Media Site, Not The Face

You've seen it. Threads showed up on Instagram like a new toy in a Happy Meal. But the kind that you aren't sure what to do with. Well, if you are on it, dig in, because you are one of 275 million people light tweeting (because isn't that really what it is?) every day...

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Celebrate National Healthy Skin Month at Your Medspa

Celebrate National Healthy Skin Month at Your Medspa

What is National Healthy Skin Month? Every November, National Healthy Skin Month focuses on raising awareness about skin health and promoting healthy skincare practices. This is a prime opportunity for medspa owners to educate their clients and attract new ones with...

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Top 6 Essential Strategies to Market Your MedSpa Successfully

Top 6 Essential Strategies to Market Your MedSpa Successfully

Welcome to your comprehensive guide to medspa marketing! In today’s fast-paced, competitive industry, mastering your marketing efforts can make all the difference in attracting and retaining clients. Below, we dive deep into the essential marketing strategies for...

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How Telemedicine is Revolutionizing MedSpas

How Telemedicine is Revolutionizing MedSpas

The healthcare landscape is rapidly evolving, and telemedicine is at the forefront of that change. While it was once reserved for traditional healthcare, telemedicine has found a powerful niche in the medspa industry. Medspas are now embracing telemedicine to reach...

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How to Build a High-Converting MedSpa Website

How to Build a High-Converting MedSpa Website

Your medspa website is your digital storefront—it's often the first impression potential clients will have of your business. To ensure your website not only attracts visitors but also converts them into clients, you need to follow key best practices. In this guide,...

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Digital Gift Cards for MedSpas: Boost Your Business Online

Digital Gift Cards for MedSpas: Boost Your Business Online

Gift cards are a powerful tool to boost sales and enhance customer engagement all year round. If you’re not offering branded, digital gift cards prominently on your website, you’re leaving money on the table!Why Digital Gift Cards Are Essential for Your Medspa...

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WOMEN SCRUBS CLOTHING
Artificial Intelligence
GBP & AI Search: New Rules for Local Search – Part 2

GBP & AI Search: New Rules for Local Search – Part 2

In our last post, we talked about how AI is changing search, turning it from a list of links into an Answer Engine. We also introduced the two new rules for local businesses to succeed: a perfect Google Business Profile (GBP) and a focus on E-E-A-T (Expertise, Experience, Authority, and Trust). In this post, we’re going to dive deep into the first rule. For a local service business, your Google Business Profile is no longer just an online listing—it is your new digital storefront, and it’s the single most important asset you have in the AI-first world.

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The New Rules of Local SEO: Part 1

The New Rules of Local SEO: Part 1

The AI Revolution Has Arrived at Your Doorstep – And It's Changing Everything About Local SEO and AI If you've noticed we've been quieter than usual about AI lately, there's a good reason. While the tech world has been in an absolute frenzy – with Google, ChatGPT,...

read more
AI Tools Every MedSpa Owner Should Be Using

AI Tools Every MedSpa Owner Should Be Using

As the medspa industry becomes more competitive, embracing technology—especially Artificial Intelligence (AI)—is no longer optional. AI tools can revolutionize how medspa owners operate their businesses, from improving client retention to automating marketing efforts....

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Experience the Future of MedSpas with AI Technology

Experience the Future of MedSpas with AI Technology

Artificial intelligence (AI) is revolutionizing industries across the globe, from healthcare to finance, and the beauty and wellness sector is no exception. Imagine a world where your Medspa leverages the power of AI to enhance client experiences, streamline...

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CAREER DEVELOPMENT & PRACTICE MANAGEMENT
Should Providers Charge for Consultations?

Should Providers Charge for Consultations?

I’ll be honest: I'm not a fan of charging for consultations and have always advised my clients against it. However, a couple of days ago, I came across the beautiful Terri Ross on Instagram or LinkedIn. She was making a compelling case for charging, emphasizing that...

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How to Know When it is Time to Hire a Practice Manager

How to Know When it is Time to Hire a Practice Manager

As a small business owner and entrepreneur, you've poured your heart and soul into building your business. You're the visionary, the dreamer, the leader who brought your concept to life. You've taken the risks that most people only think about doing. You are a...

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CLIENT EXPERIENCE AND REVIEWS
Retention Is Your Problem

Retention Is Your Problem

Here’s the uncomfortable truth about medspas: if your retention is lousy, it’s not the industry—it’s you. It isn't Groupon's fault or the new medspa down the street that just opened or the industry, marketing agency, instagram or whatever else you want to blame it on....

read more
Good Faith Exam vs. Consultation: What’s the Difference?

Good Faith Exam vs. Consultation: What’s the Difference?

If you've ever wondered about the difference between consultations and Good Faith Exams in your medspa, you're not alone! Let's dive into why these get mixed up and what you really need to know to keep your practice both client-friendly and legally compliant.What's...

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Virtual Consultations: Why Every MedSpa Should Offer Them

Virtual Consultations: Why Every MedSpa Should Offer Them

Why Virtual Consultations Matter for MedSpas Virtual consultations have become a vital tool for medspas looking to stay competitive. By offering virtual consultations, medspa owners can reach clients who may not have easy access to in-person visits or who prefer the...

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Spotlight on Brandon Mullen: Founder of Aesthetic Practice Managers Group (APMG)

Spotlight on Brandon Mullen: Founder of Aesthetic Practice Managers Group (APMG)

Brandon Mullen, founder of the Aesthetic Practice Managers Group (APMG), is transforming support for practice managers in the medspa industry. Through APMG, Brandon provides an accessible platform for practice managers to connect, share insights, and gain practical tools for success. Hosting the first-ever virtual summit, he brought together industry experts to address unique challenges and offer actionable strategies. With a commitment to community and knowledge-sharing, Brandon’s vision for APMG is helping practice managers nationwide feel empowered and equipped to lead in their practices.

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Top 10 RN and NP Aesthetic Injectors in the U.S – 2024

Top 10 RN and NP Aesthetic Injectors in the U.S – 2024

As 2024 comes to a close, it’s time to recognize some of the leading Registered Nurses (RNs) and Nurse Practitioners (NPs) who have set the standard in aesthetic injectables this year. In a field known for innovation and patient-focused care, these skilled...

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INDUSTRY NEWS
The Florida “Shedspa” Story: Let’s Call This What It Really Is

The Florida “Shedspa” Story: Let’s Call This What It Really Is

A Florida woman was arrested for operating an unlicensed “medspa” in her backyard shed, causing facial paralysis in a patient. But calling this a medspa story misses the real issue: legitimate-looking practices that cut corners on sourcing while hiding in plain sight. The industry needs real oversight to protect compliant medspas from being lumped in with backyard operations.

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Novo Nordisk’s Direct-to-Consumer Wegovy: The Devastating Impact on MedSpas

Novo Nordisk’s Direct-to-Consumer Wegovy: The Devastating Impact on MedSpas

Novo Nordisk’s new $499 direct-to-consumer Wegovy program threatens to eliminate a major revenue stream for medspas nationwide. Coming right after the FDA ended the semaglutide shortage, this strategic move could force significant layoffs and closures across the aesthetic wellness industry that has relied on compounded semaglutide services.

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Letybo: A New Neuromodulator Enters the U.S. Market

Letybo: A New Neuromodulator Enters the U.S. Market

Letybo (LetibotulinumtoxinA), a newly FDA-approved neuromodulator from Hugel, is making its way to U.S. medspas. With competitive pricing and proven efficacy, it offers a potential alternative to Botox and other treatments. Stay informed about its availability, benefits, and market positioning to determine if it’s right for your practice.

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Why Kyle Scheele’s “Crazy Ideas” Are Set to Inspire at AmSpa 2025

Why Kyle Scheele’s “Crazy Ideas” Are Set to Inspire at AmSpa 2025

Kyle Scheele isn’t your typical medspa conference speaker—and that’s exactly why his keynote matters. Find out how his entrepreneurial approach challenges the clinical thinking that holds most medspa owners back, and why his “just try it” philosophy might be the wake-up call the aesthetics industry desperately needs.

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Breaking News: Evolus Prepares for Evolysse™ Launch with FDA Approval

Breaking News: Evolus Prepares for Evolysse™ Launch with FDA Approval

Evolus is preparing for the official launch of Evolysse™, a new line of dermal fillers expected to rival Restylane® and Juvéderm®. With FDA approval pending for Q2 2025, medspa providers can now join Evolus’ early access list. Discover how Evolysse™ stands out with longer-lasting effects and advanced formulation technology.

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Whitney Ray Di Bona Calls CoolSculpting ‘The Biggest Sham’ in the Medspa Industry

Whitney Ray Di Bona Calls CoolSculpting ‘The Biggest Sham’ in the Medspa Industry

Whitney Ray Di Bona, a renowned beauty lawyer, called out CoolSculpting as the biggest sham in the medspa industry during her recent interview on Culture Apothecary. From hidden risks like paradoxical adipose hyperplasia (PAH) to concerns about RF microneedling causing facial fat loss, her revelations offer medspa owners serious food for thought. This isn’t just gossip

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INNOVATIONS AND TREATMENTS
Letybo: A New Neuromodulator Enters the U.S. Market

Letybo: A New Neuromodulator Enters the U.S. Market

Letybo (LetibotulinumtoxinA), a newly FDA-approved neuromodulator from Hugel, is making its way to U.S. medspas. With competitive pricing and proven efficacy, it offers a potential alternative to Botox and other treatments. Stay informed about its availability, benefits, and market positioning to determine if it’s right for your practice.

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Breaking News: Evolus Prepares for Evolysse™ Launch with FDA Approval

Breaking News: Evolus Prepares for Evolysse™ Launch with FDA Approval

Evolus is preparing for the official launch of Evolysse™, a new line of dermal fillers expected to rival Restylane® and Juvéderm®. With FDA approval pending for Q2 2025, medspa providers can now join Evolus’ early access list. Discover how Evolysse™ stands out with longer-lasting effects and advanced formulation technology.

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Walk-In Botox Services: Before You Hate the Idea, Hear Us Out

Walk-In Botox Services: Before You Hate the Idea, Hear Us Out

If you’re an injector, practice manager, or receptionist reading this, I get it. The idea of walk-in Botox probably sounds like chaos. No appointments? No structure? A steady stream of unpredictable clients disrupting your day? It feels like a logistical nightmare...

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The Future of Beauty and Longevity is Coming to the U.S.

The Future of Beauty and Longevity is Coming to the U.S.

The future of medspas is here. Symmetria, the renowned Athens-based brand, is bringing its innovative approach to beauty, wellness, and longevity to the U.S. Discover how their integration of aesthetics and wellness is reshaping the industry and why planning for the future of your medspa has never been more important.

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Top MedSpa Trends to Watch for in 2025

Top MedSpa Trends to Watch for in 2025

Explore the medspa trends shaping 2025, from virtual consultations and sustainable practices to advanced body sculpting and AI-powered skincare. Learn how to implement these innovations to grow your practice and meet evolving client demands.

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Medspas are Trending Towards Offering Lab Work – Should You?

Medspas are Trending Towards Offering Lab Work – Should You?

As the aesthetics industry keeps growing, medspas are evolving into all-in-one wellness retreats that combine beauty, health, and wellness into a smooth experience, and one exciting trend in this evolution is the addition of blood testing and lab services at medspas....

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LYMA Laser: What Medspa Professionals Need to Know

LYMA Laser: What Medspa Professionals Need to Know

The LYMA Laser has been generating significant buzz in the beauty industry, and now it’s starting to appear on medspa websites as a product for sale. Whether this is through direct sales or affiliate links, it’s a trend that medspa professionals should be paying...

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Omni Aesthetics Unveils Groundbreaking AutoCorre™ Procedure

Omni Aesthetics Unveils Groundbreaking AutoCorre™ Procedure

sNEWS PROVIDED BYEIN PresswireJul 17, 2024, 9:28 AM ET In the ever-evolving world of aesthetic medicine, innovation is key to providing clients with the best possible results. Today, Omni Aesthetics share news of a new treatment to the aesthetics industry. Omni...

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How to Decide Which Treatments to Include in Your Medspa

How to Decide Which Treatments to Include in Your Medspa

Starting a medspa involves numerous critical decisions, one of the most important being which treatments to offer. The right mix of services can attract a steady stream of clients, boost revenue, and establish your medspa as a go-to destination for beauty and...

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