Medspa Mastery Blog
Medspa Mastery offers a suite of digital growth solutionsĀ that supports organizations and medspas in extending their reach, amplifying their brands and creating expanding their businesses
Marketing and Growth
What a Viral Lip Filler Video Teaches Medspas About Brand Perception in 2025
In a recent viral Newsweek article, Plastic Surgeon, @alexisparcellsmd posted a TikTok answering the question - "what is the craziest complication you have seen," and went deep into the story. And no it wasn't about a tummy tuck or boob job (iykyk) it was about lip...
In the Loop: Exploring Aesthetic Loop
As a consultant guiding medspas through startup and growth phases, I'm always on the lookout for innovative tools that can provide value to the industry. Recently, I came across Aesthetic Loop, a platform that's generating buzz among medical aesthetics...
What Happens to Botox and Fillers in Space?
Botox Meets Zero Gravity On April 14, 2025, Katy Perry, alongside journalist Gayle King (who walked toward that rocket like it was the DMV on a Monday), and philanthropist (and Bezos fiance) Lauren SƔnchez, embarked on a historic 11-minute suborbital flight aboard...
Why Every Medspa Needs Individual Provider Pages (If You Want to Win at SEO and AI Search)
Hereās a little secret that most medspas miss: your team of talented providers? They're not just injectors and estheticians ā they're brand builders, trust anchors, and yes, SEO goldmines. If you donāt have individual provider pages on your website (and about 90+%...
Spring Holiday Promotions That Drive Revenue: How to Market Your Medspa Specials in the AI Era
Spring brings a cluster of gift-giving holidays that present golden opportunities for medspa owners ā Easter, Mother's Day, and Father's Day all trigger increased purchasing behavior and active online searches for self-care and gifting options. In today's AI-driven...
Aviva Aesthetics Reveals Entrepreneur Equity: A Revolutionary Alternative to Traditional Private Equity for Med Spa Owners
As the aesthetics industry continues to mature, more med spa owners are considering their growth and exit strategies. With the AMSPA Conference 2025 kicking off tomorrow, we're breaking down one of the most innovative partnership models shaking up the industry ā Aviva...
The Best Times to Post on Social Media in 2025 (Backed by Data)
We all know what you post mattersābut when you post? Thatās the quiet MVP of social strategy. Whether youāre riding a trend, launching a new product, or simply staying top of mind, timing can make or break your results. Thatās why we dug into the latest research from...
What You Need to Know About The Onslaught Of Google Business Profile Suspensions
If your Google Business Page has been suspended for no apparent reason, you are not alone. GBP suspensions have been on the rise since January with little to no explanations with some taking up to 5 weeks for reinstatement. In this post, weāll dive into the latest...
The 2-Second Trust Hack That Makes A Huge Difference
Six hundred sixty-two million dollars. That's how much Americans spent on neurotoxins like Botox in 2023 alone. But behind every dollar spent lies a critical moment of decision-making that happens faster than you might realize. Trust is currency in the medspa...
Future-Proof Your Medspa: Why An Online Store Is No Longer Optional
Why Your Medspa is Missing Out on Easy Money: A Digital Wake-Up Call As a medspa consultant, I see it constantly: beautiful websites showcasing amazing services... with no way to actually buy anything from them. Let me be direct - your website isn't a digital...
From Pigskin to Perfect Skin: How Attain Medspa of Hoboken is Breaking Geographic Boundaries at Super Bowl LIX
Move over, sports drinks and snack sponsors - there's a new player in the Super Bowl lineup, and they're proving that local boundaries don't limit success! While the Kansas City Chiefs and Philadelphia Eagles prepare to battle it out in New Orleans in Super Bowl LIX,...
What Is The Best Medspa Software? A Comprehensive Comparison for 2025
Choosing the right Electronic Medical Records (EMR) system for your medspa can feel overwhelmingāespecially when there are so many options available. From AI-powered insights to telehealth capabilities, inventory management, and CRM tools, each system caters to...
How to Promote Your Specials For Maximum Exposure: A Step-by-Step Guide
As a medspa owner, you know that certain days on the calendarālike Valentineās Day, Motherās Day, or even New Yearāsāare prime opportunities to attract new clients and delight existing ones. These ācalendar eventsā are moments when people are actively searching online...
Going Beyond the Graphic: Boosting Your Marketing and SEO Impact
MedSpas thrive on visualsāfrom stunning before-and-after photos to eye-catching promotions for specials like Valentineās Day and monthly offers. While these graphics are the shiny, attractive exterior of your marketing efforts, they need the āengineā of compelling...
Hyperpersonalization Isnāt Optional AnymoreāItās the Key to Thriving in 2025
The Problem with AI-Generated Content: A Sea of Sameness Letās face itāAI has revolutionized content creation. With just a few clicks, anyone can generate blog posts, social media captions, and even email campaigns... and just like that everything looks/feels/reads...
The Best Time to Start Your Medspa Blog? Right Now.
There's an old Chinese proverb that says The best time to plant a tree was 20 years ago. The second best time is today. The same wisdom applies perfectly to blogging for your business. As we dive into 2025, I'm seeing a not-so-great trend among medspa owners. Creating...
How to Save Your TikTok Videos: A Quick Guide for Users
TikTok will be back on the app store eventually (so we have been told) and when it does return, it would be a good idea to start saving your videos.Ā Whether youāre sharing educational tips, showcasing before-and-after transformations, or engaging with your audience,...
Mastering Conference Networking: Actionable Tips for Every Type of Attendee (Even If Youāre Alone)
Networking at conferences can feel intimidating, especially if youāre introverted or attending alone. But conferences are one of the best ways to build meaningful relationships, learn from industry leaders, and grow your career or business. If youāve ever wondered how...
Pop-Up vs Embedded Subscribe Forms: What Works Best?
Table of Contents Introduction Pop-Up Forms: The Data-Backed Benefits Why Pop-Ups Work Best Practices for Pop-Up Email Capture Forms Embedded Forms: The Consistent Option Benefits of Embedded Forms Drawbacks of Embedded Forms Best Practices for embedded email...
Google Ads vs. Instagram Ads: Which is Better for Your Medspa?
Feeling lost in the world of digital ads for your medspa? You're not alone. With Instagram showing off gorgeous before-and-afters and Google capturing people actively searching for treatments, it's tough to know where to focus your marketing budget. Let's cut through...
Step-by-Step Guide to S.M.A.R.T. Goals For Your Business
Every successful business starts with a clear plan, and as a medspa owner, setting the right goals can be the key to unlocking growth in 2025. But goals like āget more clientsā or āimprove my businessā are often too vague to drive real results. Thatās where SMART...
Should You Hire a Digital Marketing Company for Your Medspa? 10 Questions to Ask First
I get itādigital marketing can feel overwhelming. As someone who has run a digital marketing companies and worked with countless medspa owners, Iāve seen firsthand how confusing and intimidating this world can be. Many medspa owners think marketing is just about...
Google Search for Aesthetic Businesses: A Simple Guide
What You Need to Know Google helps potential clients find your medspa when they search online. Think of it like a massive directory that ranks businesses based on how helpful and trustworthy they are. Why This Matters for Your Medspa Every second, thousands of people...
Should You Hide Instagram Likes?
Instagramās option to hide the number of likes on posts has sparked plenty of discussion since its introduction. For medspa owners, whose Instagram accounts are often critical for showcasing results, building trust, and attracting new clients, deciding whether to hide...
Getting to the Bottom of It: Howard Stern and Injector Chris Talk āHole Tox
If youāve been tuning into recent buzz in the beauty and sexual wellness worldsāor you listen to Howard Stern ā you may have heard of āHole Tox.ā Thatās right: Botox injections into the anal area. While Hole-Tox or aka known as the less visually descriptive, but also...
Our Favorite Alternative To Instagram For Brand Building is Not Just For Introverts
All hail the natural entertainers who just kill it on Instagram. I am here for every Subbio/Youn/Dr.Miami/Dr.Lee collab/fakefight/voiceover... And who doesn't love a good Savannah Boda clap back. But most of us are unable to accurately project that same level of...
This Is What People Spend Their Money On In January and February: 2025 Strategy for Medical Spas
The champagne bottles are empty, and the holiday cookies are gone. As clients trade their party outfits for gym clothes and shift their focus from gifting to self-improvement, medspa owners and practitioners face unique challengesāand opportunitiesāin aligning with...
Top Medspa Websites That Nailed It in 2024āHow to Crush Yours in 2025
When it comes to medspa websites, some brands are absolutely crushing it. They're sleek, engaging, and designed to keep clients hooked. If you're planning a website refresh in 2025, take a page out of these medspa pros' books. Their 2024 success sets the bar for where...
What Is Salmon DNA in Skincare and Why You Should Consider It for Your Medspa
The Skincare Ingredient Everyoneās Talking About Salmon DNA, also known as polydeoxyribonucleotides (PDRN), has been generating buzz in the skincare world for the past couple of years - and since it appears to be a trend that is not going way, we are going to break it...
Don’t Get Banned or Fined: The Medspa Owner’s Guide to SMS Marketing Compliance
One of our readers recently reached out after being banned from Mailchimp, suspecting it was due to a promotional text about Botox. We wonāt name names (your secrets are safe here!), but this story is a cautionary tale for all medspa owners. Getting banned from your...
Top Questions Searched – Hydrafacials
Welcome to our Top Questions series, where we answer the most frequently asked questions about popular medspa treatments. Whether you're a medspa owner, a practitioner, or marketer, these questions will help you understand what clients are searching for and what they...
How Googleās November 2024 Update Impacts Medspas: Boost Your Search Ranking with User-Centric Content
For Medspa Mastery readers, Google's November 2024 Core Algorithm Update has significant implications for how your medspa or aesthetic clinic appears in search results. The update emphasizes genuine, user-centered contentāespecially useful for those aiming to improve...
Are You On Threads? The Social Media Site, Not The Face
You've seen it. Threads showed up on Instagram like a new toy in a Happy Meal. But the kind that you aren't sure what to do with. Well, if you are on it, dig in, because you are one of 275 million people light tweeting (because isn't that really what it is?) every day...
Top 10 Essential Sites to List Your Medspa for Maximum Exposure and Visibility
In todayās digital age, optimizing your medspaās online presence is essential for attracting clients and driving growth. From Google My Business to industry-specific directories like RealSelf, each platform offers unique advantages to medspas looking to reach...
Celebrate National Healthy Skin Month at Your Medspa
What is National Healthy Skin Month? Every November, National Healthy Skin Month focuses on raising awareness about skin health and promoting healthy skincare practices. This is a prime opportunity for medspa owners to educate their clients and attract new ones with...
Top Questions Searched – Double Chins
Welcome to our Top Questions series, where we answer the most frequently asked questions about popular medspa treatments. Whether you're a medspa owner, a practitioner, or marketer, these questions will help you understand what clients are searching for and what they...
Top Questions Searched – PDO Threads
Welcome to our Top Questions series, where we answer the most frequently asked questions about popular medspa treatments. Whether you're a medspa owner, a practitioner, or marketer these questions will help you understand what clients are searching for and what they...
Top Questions Searched – Skin Tightening
Welcome to our Top Questions series, where we answer the most frequently asked questions about popular medspa treatments. Whether you're a medspa owner, a practitioner, or marketer, these questions will help you understand what clients are searching for and what they...
Top Questions Searched – Tattoo Removal
Welcome to our Top Questions series, where we answer the most frequently asked questions about popular medspa treatments. Whether you're a medspa owner, a practitioner, or medspa marketer, these questions will help you understand what clients are searching for and...
Top Questions Searched – Chemical Peels
Welcome to our Top Questions series, where we answer the most frequently asked questions about popular medspa treatments. Whether you're a medspa owner, a practitioner, or a marketer, these questions will help you understand what clients are searching for and what...
Top Questions Searched – Semaglutide
Welcome to our Top Questions series, where we answer the most frequently asked questions about popular medspa treatments. Whether you're a medspa owner, a practitioner, or someone considering Semaglutide for the first time, these questions will help you understand...
Top Questions Searched – Body Sculpting
Welcome to our Top Questions series, where we answer the most frequently asked questions about popular medspa treatments. Whether you're a medspa owner, a practitioner, or someone considering Body Sculpting for the first time, these questions will help you understand...
Top Questions Searched – Lip Injections
Welcome to our Top Questions series, where we answer the most frequently asked questions about popular medspa treatments. Whether you're a medspa owner, a practitioner, or someone considering Lip Fillers for the first time, these questions will help you understand...
Top Questions Searched – IV Therapy
Welcome to our Top Questions series, where we answer the most frequently asked questions about popular medspa treatments. Whether you're a medspa owner, a practitioner, or someone considering IV Therapy for the first time, these questions will help you understand what...
Top Questions Searched – Laser Hair Removal
Welcome to our Top Questions series, where we answer the most frequently asked questions about popular medspa treatments. Whether you're a medspa owner, a practitioner, or marketer, these questions will help you understand what clients are searching for and what they...
Top Questions Searched – Microneedling
Welcome to our Top Questions series, where we answer the most frequently asked questions about popular medspa treatments. Whether you're a medspa owner, a practitioner, or someone considering Microneedling for the first time, these questions will help you understand...
Top Questions Searched – Biostimulants
Welcome to our Top Questions series, where we answer the most frequently asked questions about popular medspa treatments. Whether you're a medspa owner, a practitioner, or marketer, these questions will help you understand what clients are searching for and what they...
Top Questions Searched – Botox
Welcome to our Top Questions series, where we answer the most frequently asked questions about popular medspa treatments. Whether you're a medspa owner, a practitioner, or marketer, these questions will help you understand what clients are searching for and what they...
Top 6 Essential Strategies to Market Your MedSpa Successfully
Welcome to your comprehensive guide to medspa marketing! In todayās fast-paced, competitive industry, mastering your marketing efforts can make all the difference in attracting and retaining clients. Below, we dive deep into the essential marketing strategies for...
The 10-Year Effect: Why We All Want to Look a Decade Younger and How Medspas Can Leverage This Trend in Content Marketing
Itās no secret that the beauty and wellness industries are dominated by a universal desire: to look younger. Specifically, 10 years younger. From skincare routines to advanced medspa treatments, āhow to look 10 years youngerā is a question that constantly arises in...
Artificial Intelligence
Top 10 Most Popular AI Tools in 2025 ā Which One Should You Use?
AI is transforming industries, and these are the 10 most popular AI tools of 2025, from image generation to AI-powered writing and automation. Find the best AI for your needs!
Generation Beta: Because “404: Generation Name Not Found” Was Too Long
2025 is here and let's give a big welcome to all the little adorable babies that have been born in the last couple of days, as we annoint you... Generation Beta. So we're really naming a generation after what tech companies call their buggy,...
I Tried Soraās AI Video GenerationāAnd I Am Officially Freaked Out
I experimented with Sora, an AI video creation tool that taps into cutting-edge tech from OpenAI. The resultsāhyper-realistic scenes and seamless storytellingāleft me impressed, inspired, and a little freaked out.
Top AI Platforms for Aesthetic Businesses: Enhance Customer Experience with Virtual Try-Ons, Simulators, and More
The aesthetic industry is buzzing with advancements, and artificial intelligence (AI) is leading the charge. From virtual try-ons to personalized consultations, AI-powered platforms allow aesthetic businesses to elevate client experiences and streamline operations....
AI Tools Every MedSpa Owner Should Be Using
As the medspa industry becomes more competitive, embracing technologyāespecially Artificial Intelligence (AI)āis no longer optional. AI tools can revolutionize how medspa owners operate their businesses, from improving client retention to automating marketing efforts....
How AI and Google Search Differ ā The Future of Search Beyond SEO
Introduction: A Conversation with AI Recently, I engaged in a fascinating dialogue with ChatGPTāaffectionately dubbed "Chad"āto explore the evolving landscape of search technology. As a medspa marketer and avid user of AI tools, I wanted to understand the fundamental...
How Googleās New AI-Organized Search Update Can Benefit Your MedSpa
Google recently rolled out a major update that uses AI to organize search results into more intuitive clusters, making it easier for users to find exactly what they need. This new structure allows users to explore related topics and subtopics in a more streamlined...
The Rise of Robots in the Medspa Industry: Innovations That Are Changing the Game
Isn't it amazing that we get to live in a time when AI and Robots are realistic parts of our discussions in business. I love it! And, while the medspa industry is no stranger to innovation, the integration of AI and robotics is taking beauty and wellness treatments to...
Experience the Future of MedSpas with AI Technology
Artificial intelligence (AI) is revolutionizing industries across the globe, from healthcare to finance, and the beauty and wellness sector is no exception. Imagine a world where your Medspa leverages the power of AI to enhance client experiences, streamline...
CAREER DEVELOPMENT & PRACTICE MANAGEMENT
Medical Director vs. Collaborating Physician: What Every Medspa Owner Needs to Know
Confused about the difference between a collaborating physician and a medical director for your medspa? This guide explains their roles, costs, and state requirements.
How to Break into the Medspa Industry: Top Job Sites and Networking Essentials
The medspa industry is flourishing, and so is the demand for skilled aesthetic professionals. If you're looking to build a career in this field, it takes more than a simple job application, you are going to have to be creative and determined. But, the need is out...
How to Become an Aesthetic Nurse: A Complete Guide to a Rewarding Career
Are you interested in combining healthcare expertise with the art of cosmetic treatments? If you're passionate about helping others achieve confidence in their natural beauty, a career in aesthetic nursing might be perfect for you. This detailed guide will walk you...
Why Your MedSpa Receptionist is Key to Success: Free Downloadable Phone Script Included!
As a medspa owner, one of the hardest parts of growing your business is learning to delegateāespecially when it comes to answering the phone. When you're just starting out, the phone is your lifeline. Every call feels like a personal connection with a potential...
Who Can Legally Inject Botox and Fillers in Each State: 2024 Interactive Map
NJ Forever - at least in my heart - but physically I am a recent transplant to the PNW and boy does it feel like the Wild West out here sometimes - especially when it comes to the medical spa industry. In this ever-evolving world of aesthetic medicine, staying...
Top 5 Lessons from Coach Taylor on Success, Leadership, and Planning (And How They Apply to Medspa Owners)
Growing up, I had a front-row seat to the intensity, dedication, and relentless pursuit of excellence that comes with being a successful coach. My father coached college men's lacrosse at Rutgers University, and his teamās success was a direct reflection of his...
How Much Can an Aesthetic Nurse Earn? Exploring Salary Trends and Factors
It is a common question - for nurses looking to break into the aesthetic industry and leave the hospital grind behind AND for growing medspas - How much do Aesthetic nurses make? Aesthetic nurses, also known as cosmetic nurses, continue to experience strong demand...
Should Providers Charge for Consultations?
Iāll be honest: I'm not a fan of charging for consultations and have always advised my clients against it. However, a couple of days ago, I came across the beautiful Terri Ross on Instagram or LinkedIn. She was making a compelling case for charging, emphasizing that...
How to Know When it is Time to Hire a Practice Manager
As a small business owner and entrepreneur, you've poured your heart and soul into building your business. You're the visionary, the dreamer, the leader who brought your concept to life. You've taken the risks that most people only think about doing. You are a...
The Challenges and Strategies of Effective Management with Shakira Johnson
"If I bring a bad day home, it affects everyone. I don't want to put that on my daughter."Being a manager is one of the most challenging roles in business. While many aspire to be leaders, the reality of managing a team can be daunting. Effective management requires a...
Tipping Guidelines for Medical Injectors: What You Need to Know
HIGHLIGHTS State LawsĀ Professional Boundaries Client Comfort Clear Policy Alternative Appreciation Receptionist Training Tipping has become common for many services, especially with the rise of iPad and POS systems that prompt customers to tip at checkout. However,...
CLIENT EXPERIENCE AND REVIEWS
“How Do I Keep Clients From Leaving After the Peptide Ban?” – Your Top Questions Answered
Facing client backlash due to the compounded semaglutide/tirzepatide ban? Discover scripts, tools, and strategies to retain trust, communicate effectively, and pivot your medspaās weight loss programs without losing revenue.
Good Faith Exam vs. Consultation: Whatās the Difference?
If you've ever wondered about the difference between consultations and Good Faith Exams in your medspa, you're not alone! Let's dive into why these get mixed up and what you really need to know to keep your practice both client-friendly and legally compliant.What's...
3 Things to Focus On to Make Your Aesthetics Business Successful in 2025
As an aesthetician, youāre not just in the business of providing effective treatments - youāre also running a business that needs strategy and structure in order to thrive. The aesthetics industry is evolving rapidly, with new trends, technologies, and client...
How to Say āNoā to a Medspa ClientāWith Compassion and Care
In the medspa world, itās common for clients to request treatments they may not need, whether itās the latest trend or just a bit more of what theyāve already received. As medspa professionals, your role is twofold: enhancing appearances and protecting your clientsā...
Why Medspas Should Embrace Wellness Services for Pre- and Post-Menopausal Women
Menopause is a movement, and medspas are perfectly positioned to lead the charge. Learn how offering wellness services for pre- and post-menopausal women can empower clients while boosting your business. Explore key stats, practical tips, and growth opportunities in this must-read post.
Virtual Consultations: Why Every MedSpa Should Offer Them
Why Virtual Consultations Matter for MedSpas Virtual consultations have become a vital tool for medspas looking to stay competitive. By offering virtual consultations, medspa owners can reach clients who may not have easy access to in-person visits or who prefer the...
Why Your MedSpa Receptionist is Key to Success: Free Downloadable Phone Script Included!
As a medspa owner, one of the hardest parts of growing your business is learning to delegateāespecially when it comes to answering the phone. When you're just starting out, the phone is your lifeline. Every call feels like a personal connection with a potential...
Building Trust: What Botox Injectors and Medspas Should Display on Their Website and in Their Office
Recent news has highlighted the alarming issue of fake Botox injections landing unsuspecting clients in the hospital. According to NCW Life, thirteen women were hospitalized after receiving counterfeit Botox shots. These unfortunates events underscores the importance...
The Power of Patient Reviews: Why They Matter and How to Get More
In the digital age, online reviews have become a cornerstone of success for businesses across all industries. Whether you're choosing a new restaurant, buying a product, or booking a service, chances are you've looked at reviews to guide your decision. For medspas,...
POPULAR FEATURES
Spotlight on Ana Delgado: Founder & CEO at DentaSpa Seminars; International Academy of Facial Aesthetics and CosMedic Solutions
Ana Delgado, a seasoned professional in the medical spa industry, has been instrumental in elevating client experiences through her innovative approaches and dedication to excellence. Her journey is a testament to the impact of passion and expertise in the field.
Breaking Free from Key Person Dependency in Your Medspa
Is your medspa’s success heavily reliant on a single individual? Learn how to diversify responsibilities and implement robust processes to build a more resilient and scalable business.
How Googleās November 2024 Update Impacts Medspas: Boost Your Search Ranking with User-Centric Content
Googleās latest core algorithm update emphasizes genuinely helpful content, impacting how medspas appear in search results. Explore practical steps for boosting visibility, from aligning with client needs to adapting for AI search trends. Stay ahead in a rapidly evolving SEO landscape with Medspa Masteryās expert tips and resources.
Spotlight on Brandon Mullen: Founder of Aesthetic Practice Managers Group (APMG)
Brandon Mullen, founder of the Aesthetic Practice Managers Group (APMG), is transforming support for practice managers in the medspa industry. Through APMG, Brandon provides an accessible platform for practice managers to connect, share insights, and gain practical tools for success. Hosting the first-ever virtual summit, he brought together industry experts to address unique challenges and offer actionable strategies. With a commitment to community and knowledge-sharing, Brandonās vision for APMG is helping practice managers nationwide feel empowered and equipped to lead in their practices.
Top 10 RN and NP Aesthetic Injectors in the U.S – 2024
As 2024 comes to a close, itās time to recognize some of the leading Registered Nurses (RNs) and Nurse Practitioners (NPs) who have set the standard in aesthetic injectables this year. In a field known for innovation and patient-focused care, these skilled...
How to Break into the Medspa Industry: Top Job Sites and Networking Essentials
The medspa industry is flourishing, and so is the demand for skilled aesthetic professionals. If you're looking to build a career in this field, it takes more than a simple job application, you are going to have to be creative and determined. But, the need is out...
Tipping Guidelines for Medical Injectors: What You Need to Know
HIGHLIGHTS State LawsĀ Professional Boundaries Client Comfort Clear Policy Alternative Appreciation Receptionist Training Tipping has become common for many services, especially with the rise of iPad and POS systems that prompt customers to tip at checkout. However,...
INDUSTRY NEWS
MY SALON Suiteās Growth in Minnesota Reveals a Shift in Medspa Business Models
As MY SALON Suite expands in Minnesota, it’s clear the medspa industry is shifting. From solo injectors in salon suites to mergers and partnerships, today’s medspa business models are more diverse than everāand flexibility is the new standard.
FDA Cracks Down: Compounding Pharmacies Ordered to Stop Copying Ozempic and Wegovy
Medspas offering compounded semaglutide products must act fast after a major FDA ruling. Find out what this means for your business.
Beyond the Feds: Ohio Cracks Down on 14 Med Spas for Misleading Semaglutide Claims
Ohio Attorney General Dave Yost has warned 14 med spas for making misleading claims about compounded semaglutide drugs. Discover what your med spa needs to update to stay compliant.
Aviva Aesthetics Reveals Entrepreneur Equity: A Revolutionary Alternative to Traditional Private Equity for Med Spa Owners
As the aesthetics industry continues to mature, more med spa owners are considering their growth and exit strategies. With the AMSPA Conference 2025 kicking off tomorrow, we're breaking down one of the most innovative partnership models shaking up the industry ā Aviva...
Salma Hayek Pinault Embraces Natural Beauty as New Face of Ultherapy PRIME
In a groundbreaking partnership announced on April 9, 2025, Merz AestheticsĀ® has named Academy Award-nominated actress Salma Hayek Pinault as the first-ever global brand ambassador for their next-generation nonsurgical skin lifting technology, Ultherapy PRIMEĀ®.
Will Trumpās Tariffs Make Botox More Expensive? Hereās What Medspa Owners Need to Know
Trumpās tariffs could drive up Botox prices in 2025. Hereās what medspa owners need to know and how to prepare.
Eli Lilly Sues Empower Pharmacy Over TirzepatideāWhat Medspas Need to Know ASAP
Eli Lilly is suing Empower Pharmacy over unapproved tirzepatide products. If your medspa offers compounded weight loss medications, hereās what you must do now to stay compliant.
Industry Update: Alpha Aesthetics Partners Expands Network with Mint & Needle Acquisition
Alpha Aesthetics Partners expands its national presence by partnering with Delaware-based Mint & Needle, showcasing continued private equity interest in the medical spa industry and growth opportunities for aesthetics practices in smaller markets.
XWELL Expands into the Medspa Sector: What It Means for the Industry
XWELL is making a bold move into the medical spa industry with plans to acquire multiple medspas by 2025. This shift aligns with the growing trend of mergers, acquisitions, and corporate-backed medspa brands. What does this mean for independent medspa owners?
Federal Judge Halts Compounded Copies of Eli Lillyās Weight Loss Drugs
A Texas federal judgeās ruling on March 5, 2025, ends compounded versions of Eli Lillyās Zepbound and Mounjaro, affecting medspas relying on affordable weight loss drugs. Discover the implications for costs and care.
Is Allergan Scaring MedSpa Owners into Loyalty? Dr. Subbio Calls Out Pushy Tactics
Dr. Subbioās viral post (603 shares, 2,871 likes) slams Allerganās claim that switching from Botox doubles patient churn. Marketing ploy or scare tactic? See what medspa pros say.
Novo Nordisk’s Direct-to-Consumer Wegovy: The Devastating Impact on MedSpas
Novo Nordisk’s new $499 direct-to-consumer Wegovy program threatens to eliminate a major revenue stream for medspas nationwide. Coming right after the FDA ended the semaglutide shortage, this strategic move could force significant layoffs and closures across the aesthetic wellness industry that has relied on compounded semaglutide services.
FBI Issues Warning on Fraudulent Semaglutide Compounding
The FBI warns that some compounding pharmacies, medspas, and weight loss clinics are selling misrepresented semaglutide, posing serious health risks. Find out how to protect your business and patients.
Compounding Pharmacies Fight Back: Why Semaglutide Access Matters
Compounding pharmacies are taking legal action against the FDA to protect patient access to semaglutide. Learn why this matters for medspa owners, patients, and the future of healthcare.
Texas Botox Regulation Under Scrutiny ā What Medspa Owners Everywhere Need to Know
A KXAN investigation reveals gaps in Texas Botox oversight, prompting new rules and legislative efforts. Learn how medspa owners can prepare for stricter regulations and enhance client trust.
Letybo: A New Neuromodulator Enters the U.S. Market
Letybo (LetibotulinumtoxinA), a newly FDA-approved neuromodulator from Hugel, is making its way to U.S. medspas. With competitive pricing and proven efficacy, it offers a potential alternative to Botox and other treatments. Stay informed about its availability, benefits, and market positioning to determine if itās right for your practice.
Why Kyle Scheeleās āCrazy Ideasā Are Set to Inspire at AmSpa 2025
Kyle Scheele isn’t your typical medspa conference speakerāand that’s exactly why his keynote matters. Find out how his entrepreneurial approach challenges the clinical thinking that holds most medspa owners back, and why his “just try it” philosophy might be the wake-up call the aesthetics industry desperately needs.
Empower Aesthetics Partners with Sea Mist MedSpa: A New Chapter in the Evolving MedSpa Industry
Empower Aesthetics has partnered with Sea Mist MedSpa, marking another milestone in the rise of strategic medspa collaborations. Explore how this trend is transforming the aesthetics industry and driving success for practices worldwide.
Atlanta Based AYA Medical Spa Acquires of NYC’s Tribeca MedSpa
Discover how AYA Medical Spaās acquisition of Tribeca MedSpa, backed by Eagle Merchant Partners, is reshaping the medspa industry through private equity-driven growth and consolidation.
FDA Announces Resolved Shortage on Wegovy and Ozempic: What This Means For Semaglutide and Medspas
With the FDA no longer recognizing semaglutide shortages, medspas relying on compounding pharmacies may need to rethink their weight loss programs.
How Med Spas Can Compete in the Convenience Economy: Lessons from Pinchās Expansion to Seattle
As the convenience economy reshapes consumer expectations, med spas must find ways to reduce friction. Pinchās expansion to Seattle shows where the industry is headed.
COO Lindsay Malachowski Bids Farewell to SKINNEY Medspa
Lindsay Malachowski bids farewell to SKINNEY Medspa after eight years, acknowledging co-founders Adriana and Marisa Martino and the teamās collective success.
“Skin by Lovelyā¢ and Corrective Skincare LA Merge: A New Model for Medspas (Oregon and Washington Are Next)
Two of Los Angeles’ most trusted skincare brands, Skin by Lovelyā¢ and Corrective Skincare LA, have merged to create a comprehensive center for skin wellness, combining expertise in facial aesthetics and acne care.
Allergan Aesthetics to Launch Three New State-of-the-Art Training Centers in the U.S., Expanding Access to High-Quality Aesthetics Training
Allergan Aesthetics is launching three state-of-the-art training centers in the U.S. to expand access to high-quality aesthetics education for medical professionals.
Breaking News: Evolus Prepares for Evolysseā¢ Launch with FDA Approval
Evolus is preparing for the official launch of Evolysseā¢, a new line of dermal fillers expected to rival RestylaneĀ® and JuvĆ©dermĀ®. With FDA approval pending for Q2 2025, medspa providers can now join Evolus’ early access list. Discover how Evolysseā¢ stands out with longer-lasting effects and advanced formulation technology.
Allergan Aesthetics Unveils AA Signature Program at IMCAS 2025, Elevating Multimodal Treatment Strategies
Allergan Aesthetics unveils its AA Signature Program at IMCAS 2025, emphasizing personalized, multimodal treatment plans to enhance patient outcomes.
Healthcare Pioneer Dr. Loretta Ford, Co-Creator of the Nurse Practitioner Role, Passes Away at 104
Dr. Loretta Ford, revolutionary healthcare pioneer and co-founder of the nurse practitioner role, passes away at 104. Her legacy transformed modern healthcare delivery worldwide.
Tikitoro, Skincare Brand for Kids and Teens, Secures Investment on Shark Tank
Tikitoro, a leading skincare brand for children, gained $30,000 funding on Shark Tank India. Discover their safe, gentle products and similar U.S. options for kids’ skincare.
CDC Investigating Botox-Related Illnesses in Multiple States
Discover the CDCās investigation into counterfeit and mishandled Botox injections causing botulism-like illnesses across multiple states. Stay informed and ensure safety.
2025 Aesthetic EverythingĀ® Awards: And The Winners Are…
From injectables to medspa services, the 2025 Aesthetic EverythingĀ® Awards honor excellence in the aesthetics industry. Meet this yearās top professionals.
Eli Lilly Sues 2 More Medspas Over Compounded Tirzepatide
Eli Lilly’s lawsuits against medspas selling compounded tirzepatide highlight the risks of offering unapproved weight-loss treatments. Learn why compliance is crucial for protecting your business.
What Are Aesthetician Bridge Practices?
Learn how aesthetician bridge practices enhance patient outcomes, improve safety, and increase satisfaction in medspas. Discover actionable insights and examples.
Whitney Ray Di Bona Calls CoolSculpting āThe Biggest Shamā in the Medspa Industry
Whitney Ray Di Bona, a renowned beauty lawyer, called out CoolSculpting as the biggest sham in the medspa industry during her recent interview on Culture Apothecary. From hidden risks like paradoxical adipose hyperplasia (PAH) to concerns about RF microneedling causing facial fat loss, her revelations offer medspa owners serious food for thought. This isnāt just gossip
ASDSA Study Sparks Calls for Medical Spa Safety Reform: Urges Stronger Oversight
A recent study by the American Society for Dermatologic Surgery Association (ASDSA) highlights significant gaps in medical supervision at medspas, urging stricter regulations to protect patient safety.
The Partnership Boom Continues: Empower Aesthetics Joins Forces with Leading Medspas
Empower Aesthetics partners with Georgous Aesthetic Bar & Livio Med Spa, kicking off 2025 with strategic deals. Explore why medspa partnerships are booming and what this means for the industry.
Nordstrom Teams Up with SkinSpirit: Big Retail Moves Beyond Beauty CountersāWhat This Means for the Medspa Industry
Nordstromās partnership with SkinSpirit marks a new era in retail-medspa integration. With Botox, fillers, and microneedling now available in department stores, what does this mean for small medspa owners? Discover how to stay competitive in a shifting industry.
Alpha Aesthetics Partners with Another Medspa: How Do These Deals Actually Work?
Alpha Aesthetics Partners continues to grow by partnering with top-tier medspas. Here’s how these partnerships work, the pros and cons for owners, and how independent medspas can adapt to compete.
Canadian Aesthetics Congress 2025 Offers Free Tickets for Select U.S. Clinics
The Canadian Aesthetics Congress 2025 is offering free tickets to select U.S.-based aesthetic professionals as part of a BC tourism development initiative, including workshops, live demos, and a Whistler tour
Does Adding Vitamin B to Tirzepatide Formulations Make Them FDA-Compliant?
With the FDAās tirzepatide shortage resolved, compounding pharmacies are introducing formulations with Vitamin B. Here’s what medspa owners and providers must know about compliance and patient care.
Allergan Listened: A Positive Step Forward with AllÄ Loyalty Program
After widespread backlash to its AllÄ Enhancements program, Allergan announced a return to the original AllÄ loyalty program starting January 2025. Hereās what you need to know about this major shift and their plans to rebuild trust.
FDA Announces End of Tirzepatide Shortage: What This Means for Medspas and Compounders
The FDA has announced the resolution of the tirzepatide shortage, signaling new restrictions for compounding pharmacies. Medspas relying on compounded weight loss treatments like tirzepatide must now prepare for a shift to FDA-approved options such as Mounjaro or Zepbound.
Parallel Health’s “Blue Biotic” Challenges Botox with Cutting-Edge Microbiome Science
Precision peptides meet microbiome science to promise 150% wrinkle reductionNews provided by EIN Presswire Dec 09, 2024, 9:02 AM ET Parallel Health, a trailblazer in the skincare industry, has launched a revolutionary anti-aging product, "Blue Biotic," harnessing the...
American Spa Announces Winners of the 2024 Professional’s Choice Awards
The 2024 Professional’s Choice Awards winners have been announced! Learn about the best in spa and wellness, from skincare lines to spa software, chosen by top professionals. Click for the full list.
FDA Issues Warning Letter About “BLT 1-2-3 Cream”: What Medspa Owners Need to Know
The FDA has issued a warning about Centura Pharmaceuticals’ “BLT 1-2-3 Cream,” citing compliance and safety concerns. Medspa owners should review their inventory, halt use of the product, and prioritize client safety while staying updated on regulatory actions.
Allergan Aesthetics Announces Free Online Business Education Program for Aesthetic Practices
Allergan Aesthetics announces the launch of its AMI Business Education program, providing free online courses to support the growth of aesthetic practices. Available 24/7 through the AMI Online platform, these concise modules focus on key areas like goal setting, patient retention, and lead conversion.
Navigating Advertising Compliance in the Medspa Industry: What You Need to Know
In light of recent FDA actions, including their warning to Merz Pharmaceuticals for a misleading Instagram ad, itās essential for medspa owners to understand the basics of advertising compliance. As medspa services increasingly gain popularity, so does scrutiny from...
FDA Cautions Merz for Misleading Instagram Ad on Botox Competitor
The FDA recently issued a warning to Merz Pharmaceuticals over an Instagram advertisement promoting their Botox competitor, Xeomin. The ad drew attention for suggesting that Xeomin is free from additives and more "natural," implying a potential advantage over Botox....
Top 10 RN and NP Aesthetic Injectors in the U.S – 2024
As 2024 comes to a close, itās time to recognize some of the leading Registered Nurses (RNs) and Nurse Practitioners (NPs) who have set the standard in aesthetic injectables this year. In a field known for innovation and patient-focused care, these skilled...
Top MedSpa Conferences in the US for 2025
Are you looking to expand your skills, network with industry leaders, and discover cutting-edge trends in aesthetics? The 2025 calendar is packed with must-attend conferences for medspa owners, injectors, and skincare specialists. But with so many options, how do you...
2024 Medspa Industry Insights: Where Does Your Business Stand?
In todayās competitive aesthetic industry, staying informed about key trends and benchmarks is crucial. The American Med Spa Association (AmSpa) recently released its comprehensive 2024 Medical Spa State of the Industry Report, providing valuable insights into how...
INNOVATIONS AND TREATMENTS
What a Viral Lip Filler Video Teaches Medspas About Brand Perception in 2025
This viral lip filler video caught the internetās attentionābut not for the right reasons. Learn how medspas can use moments like this to improve branding and build trust.
JEM MedSpa Adds EXOMIND for Depression: Wellness in Aesthetics Grows
JEM MedSpa in Illinois is leading a new medspa movement by offering EXOMIND, a non-invasive brain stimulation treatment for depression and anxiety. As more medspas embrace mental wellness services alongside aesthetics, a new standard of holistic self-care is emerging.
AbbVie Files Fast-Acting/Shorter-Duration Botox Alternative for FDA Approval
AbbVieās new Botox alternative, TrenibotE, offers a fast-acting, short-duration treatment for frown lines. Hereās what this could mean for medspa owners and clients.
AI-Powered Skincare Predictions: How Haut.AIās SkinGPT is Transforming Patient Consultations
Learn how Haut.AIās SkinGPT tool uses AI to visually predict skincare treatment results, enhancing patient consultations, marketing, and overall practice growth.
Salma Hayek Pinault Embraces Natural Beauty as New Face of Ultherapy PRIME
In a groundbreaking partnership announced on April 9, 2025, Merz AestheticsĀ® has named Academy Award-nominated actress Salma Hayek Pinault as the first-ever global brand ambassador for their next-generation nonsurgical skin lifting technology, Ultherapy PRIMEĀ®.
Best Neuromodulator ROI 2025: Cost Comparison Botox, Daxxify, Juveau, Dysport, Xeomin & Letybo
Discover the best neuromodulator for your medspa in 2025. Compare Botox, Daxxify, Juveau, Dysport, Xeomin, and the newly FDA-approved Letybo. Plus, use our ROI calculator to price treatments profitably!
Skinbetter Science’s Pricey Pill Promise: Is BioRewind Worth Adding to Your Medspa Menu?
Skinbetter Science’s BioRewind promises impressive skin improvements by targeting glycation from the inside out. But with a first-month cost of $405 for clients, medspa owners need to evaluate if this innovative supplement will deliver ROI or simply consume valuable shelf space. Here’s what you need to know before adding it to your product lineup.
Letybo: A New Neuromodulator Enters the U.S. Market
Letybo (LetibotulinumtoxinA), a newly FDA-approved neuromodulator from Hugel, is making its way to U.S. medspas. With competitive pricing and proven efficacy, it offers a potential alternative to Botox and other treatments. Stay informed about its availability, benefits, and market positioning to determine if itās right for your practice.
New Treatment for Frown Lines Unveiled at IMCAS: RelabotulinumtoxinA by Galderma
Galdermaās new neuromodulator, RelabotulinumtoxinA, showcased at IMCAS, delivers rapid onset and extended results for frown lines, setting a new standard in aesthetic medicine. Learn why medspa owners should take notice.
Breaking News: Evolus Prepares for Evolysseā¢ Launch with FDA Approval
Evolus is preparing for the official launch of Evolysseā¢, a new line of dermal fillers expected to rival RestylaneĀ® and JuvĆ©dermĀ®. With FDA approval pending for Q2 2025, medspa providers can now join Evolus’ early access list. Discover how Evolysseā¢ stands out with longer-lasting effects and advanced formulation technology.
The Rising Costs of Cosmetic Surgery: What Medspa Owners Need to Know for 2025
With the rising costs of cosmetic surgery, medspa owners have a unique opportunity to position their businesses as affordable, effective alternatives. Explore key strategies for growth in 2025.
Inversion Therapy: How One Doctorās Upside-Down Botox is Changing the Face Game
Think your idea of Botox is set in stone? Dr. Barry Weintraubās head-spinning approachāliterally tilting patients upside downāreshapes expectations. Fewer bruises, more natural-looking results, and a whole new way to say ābottoms upā to beauty.
Getting to the Bottom of It: Howard Stern and Injector Chris Talk āHole Tox
When Howard Stern turned his attention to āHole Tox,ā Injector Chris stepped into the limelight, offering insight into anal Botox treatments for comfort and pleasure. As sexual wellness enters mainstream conversation, these niche procedures challenge old taboos.
How SkinCeuticalsā Pro 1:1 Consultations Could Boost Your Aesthetics Business
SkinCeuticalsā Pro 1:1 Virtual Consultations are changing the game in personalized skincare. Learn how medspas can capitalize on this trend to increase visibility, drive sales, and enhance the client experience.
What Is Salmon DNA in Skincare and Why You Should Consider It for Your Medspa
Salmon DNA, a game-changer in skincare, is making waves globally for its regenerative benefits. From boosting collagen to enhancing hydration, find out how this innovative ingredient can elevate your medspa services while staying compliant in the U.S.
How to Quickly Check if a Product is FDA Approved for Your Medspa
As the Aesthetics Industry continues to grow at a staggering rate, oversight will be stricter - and players flashing shiny things to captilize on this growth will continue to emerge. Ensuring that the products you use in your medspa or aesthetic practice are...
Walk-In Botox Services: Before You Hate the Idea, Hear Us Out
If youāre an injector, practice manager, or receptionist reading this, I get it. The idea of walk-in Botox probably sounds like chaos. No appointments? No structure? A steady stream of unpredictable clients disrupting your day? It feels like a logistical nightmare...
What Wellness and Longevity Treatments Should Your Medspa Add? A Guide for Every Level
Wellness and longevity are shaping the future of medspas. From easy-to-add LED therapy to advanced NAD+ infusions, find out which treatments make sense for your practice based on cost, effort, and client demand.
The Future of Beauty and Longevity is Coming to the U.S.
The future of medspas is here. Symmetria, the renowned Athens-based brand, is bringing its innovative approach to beauty, wellness, and longevity to the U.S. Discover how their integration of aesthetics and wellness is reshaping the industry and why planning for the future of your medspa has never been more important.
Top MedSpa Trends to Watch for in 2025
Explore the medspa trends shaping 2025, from virtual consultations and sustainable practices to advanced body sculpting and AI-powered skincare. Learn how to implement these innovations to grow your practice and meet evolving client demands.
Medspas are Trending Towards Offering Lab Work ā Should You?
As the aesthetics industry keeps growing, medspas are evolving into all-in-one wellness retreats that combine beauty, health, and wellness into a smooth experience, and one exciting trend in this evolution is the addition of blood testing and lab services at medspas....
Latest Innovations in Hyperpigmentation Treatments from the Elevate-Derm Conference
The 5th Annual Elevate-Derm Conference just wrapped up in Scottsdale, and weāve gathered some exciting takeaways for medspa owners and practitioners. These findings, shared on Dermatology Times by Dr. Suneel Chilukuri, MD, FAAD, FACMS, highlight emerging approaches in...
Biostimulants ā The New Natural Solution for Long-Lasting Skin Rejuvenation
What Are Biostimulants, and Why Are They Growing in Popularity? As clients seek out alternatives to botox, biostimulants are gaining popularity for delivering natural-looking results that last. Unlike botox, which paralyzes muscles, biostimulants help the body...
Botox Resistance ā How Medspas Can Adapt to Changing Client Needs
What is Botox Resistance, and Why Should Medspas Care? Botox is one of the most popular treatments for reducing wrinkles, but what happens when clients say itās not working as well as it used to? This issue, known as botox resistance, is becoming more common and...
BotoxĀ® Cosmetic Receives FDA Approval for Platysma Bands: What This Means for Your MedSpa Clients
In exciting news for aesthetic professionals, BotoxĀ® Cosmetic (onabotulinumtoxinA) has received FDA approval for treating moderate to severe vertical platysma bands. These vertical bands, often referred to as neck or jawline bands, can cause a noticeable aging effect,...
LYMA Laser: What Medspa Professionals Need to Know
The LYMA Laser has been generating significant buzz in the beauty industry, and now itās starting to appear on medspa websites as a product for sale. Whether this is through direct sales or affiliate links, itās a trend that medspa professionals should be paying...
The Rise of Robots in the Medspa Industry: Innovations That Are Changing the Game
Isn't it amazing that we get to live in a time when AI and Robots are realistic parts of our discussions in business. I love it! And, while the medspa industry is no stranger to innovation, the integration of AI and robotics is taking beauty and wellness treatments to...
Omni Aesthetics Unveils Groundbreaking AutoCorreā¢ Procedure
sNEWS PROVIDED BYEIN PresswireJul 17, 2024, 9:28 AM ET In the ever-evolving world of aesthetic medicine, innovation is key to providing clients with the best possible results. Today, Omni Aesthetics share news of a new treatment to the aesthetics industry. Omni...
Innovative Injectable Therapy Shows Promise for Treating Neck Wrinkles and Skin Laxity: A Case Study
A new case study published in Cureus by Saami Khalifian, MD; Alec D. McCarthy, MD; and Steven Yoelin, MD, examines the efficacy and safety of an injectable therapy for treating neck wrinkles and skin laxity. This therapy combines hyperdiluted calcium hydroxylapatite...
How to Decide Which Treatments to Include in Your Medspa
Starting a medspa involves numerous critical decisions, one of the most important being which treatments to offer. The right mix of services can attract a steady stream of clients, boost revenue, and establish your medspa as a go-to destination for beauty and...
Unlock the Secret of the Desert: How Gila Monster Saliva Transformed Modern Medicine and Your Medspa
Recently, my pretend scientist boyfriend (just go with it), Dr. Andrew Huberman, from the Huberman Lab at Stanford made a post about the origins of Semaglutide and how it suppresses hunger which results in rapid and mindless (I say mindless because it takes away the...