MARKETING AND GROWTH
Mastering Conference Networking: Actionable Tips for Every Type of Attendee (Even If You’re Alone)
Find out your networking style with our quiz and guides for introverts, connectors, and curious learners to master networking at conferences.
Pop-Up vs Embedded Subscribe Forms: What Works Best?
Learn whether pop-up or embedded subscribe forms are more effective for medical spas, backed by data, plus tips on offers, email strategies, and trust-building.
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Who Can Inject in Your State? Simplified Rules for Medspa Owners
If you’ve ever Googled “Can an RN do Botox in [my state]?” you’ve probably walked away more confused than when you started. Rules around injectables vary wildly, and most sources sound like they were written by a lawyer for other lawyers. Medspa owners don’t need more...
Why Professional Photos Are Essential for Your MedSpa Website
In the highly competitive world of medspas, creating a strong first impression online is crucial. Your website serves as the digital face of your business, and the images you choose to showcase can make or break that first interaction with potential clients. While it...
How the Revamped Allē Best Friends Club Can Drive Growth for Your Medspa
As a medspa owner or injector, staying ahead in the competitive aesthetics industry means offering programs that not only attract new clients but also encourage loyalty among your existing clientele. The newly revamped Allē Best Friends Club from Allergan Aesthetics...
The Hard Truth: You’re in the Marketing and Sales Business, Not Just the MedSpa Business
This biggest mistake I see new Medspa owners make is not understanding the importance of creating a strategic aggressive, professional, multi-channel marketing plan BEFORE they open their doors.Every business is a marketing business first, and then it is what you do,...
The 10-Year Effect: Why We All Want to Look a Decade Younger and How Medspas Can Leverage This Trend in Content Marketing
It’s no secret that the beauty and wellness industries are dominated by a universal desire: to look younger. Specifically, 10 years younger. From skincare routines to advanced medspa treatments, “how to look 10 years younger” is a question that constantly arises in...
How Telemedicine is Revolutionizing MedSpas
The healthcare landscape is rapidly evolving, and telemedicine is at the forefront of that change. While it was once reserved for traditional healthcare, telemedicine has found a powerful niche in the medspa industry. Medspas are now embracing telemedicine to reach...
How to Build a High-Converting MedSpa Website
Your medspa website is your digital storefront—it's often the first impression potential clients will have of your business. To ensure your website not only attracts visitors but also converts them into clients, you need to follow key best practices. In this guide,...
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The Hard Truth: You’re in the Marketing and Sales Business, Not Just the MedSpa Business
Embracing your role in the marketing and sales business doesn’t diminish your expertise as a MedSpa practitioner. Instead, it amplifies your ability to reach and serve more clients effectively.
Boost Your Medspa’s Local Visibility: The Ultimate Local SEO Checklist
As a medspa owner, you know the importance of attracting clients from your local area. One of the most effective ways to do this is through local SEO (Search Engine Optimization). Local SEO focuses on optimizing your online presence to attract more business from...
Boost Your Medspa’s Social Media Presence: What NOT to Post
One of the biggest mistakes medical professionals- (medspa owners, aestheticians, injectors, microbladers - you know who you are) -make when posting on social is forgetting that THE GOAL is to:establish yourself and your business as experts in your field build the...
Why Boundaries Are Your Business’s Best Friend
Opening scene: A sun-drenched resort, the gentle lapping of waves against the poolside, and the faint clink of ice in tropical drinks. You got it? Now, zoom in on a familiar scene - a woman, smartphone in hand, squinting against the glare as she juggles a video call...
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