MARKETING AND GROWTH

What Happens to Botox and Fillers in Space?

Apr 15, 2025 | Media, Popular, Top Stories, Wellness and Lifestyle

Discover how cosmetic procedures like Botox and dermal fillers hold up in space, inspired by the Blue Origin all female celebrity crew

Why Every Medspa Needs Individual Provider Pages (If You Want to Win at SEO and AI Search)

Apr 15, 2025 | Marketing and Growth

Individual provider pages help medspas rank higher, build trust, and get found in AI search. Here’s why every provider needs a page of their own.

Spring Holiday Promotions That Drive Revenue: How to Market Your Medspa Specials in the AI Era

Apr 10, 2025 | Business and Operations, Marketing and Growth, Popular

Spring brings a cluster of gift-giving holidays that present golden opportunities for medspa owners – Easter, Mother's Day, and Father's Day all trigger increased purchasing behavior and active online searches for self-care and gifting options. In today's AI-driven...

Aviva Aesthetics Reveals Entrepreneur Equity: A Revolutionary Alternative to Traditional Private Equity for Med Spa Owners

Apr 10, 2025 | Marketing and Growth, Partnerships, Mergers, and Acquisitions, Top Stories

As the aesthetics industry continues to mature, more med spa owners are considering their growth and exit strategies. With the AMSPA Conference 2025 kicking off tomorrow, we're breaking down one of the most innovative partnership models shaking up the industry – Aviva...

What You Need to Know About The Onslaught Of Google Business Profile Suspensions

Mar 25, 2025 | Marketing and Growth, Top Stories

If your Google Business Page has been suspended for no apparent reason, you are not alone. GBP suspensions have been on the rise since January with little to no explanations with some taking up to 5 weeks for reinstatement. In this post, we’ll dive into the latest...

The 2-Second Trust Hack That Makes A Huge Difference

by Shannon Hayes | Feb 21, 2025 | Marketing and Growth, Top Stories

In the aesthetics industry, trust forms in milliseconds. Learn the precise logo carousel placement strategy that elite medspas use to build instant credibility, backed by visual processing research showing it works 60,000x faster than written content.

Future-Proof Your Medspa: Why An Online Store Is No Longer Optional

by Shannon Hayes | Feb 14, 2025 | Marketing and Growth, Top Stories

Weather disruptions, holidays, weekends don’t have to mean lost revenue. Discover how top medspas are using digital strategies to maintain profits even when their physical locations are closed.

From Pigskin to Perfect Skin: How Attain Medspa of Hoboken is Breaking Geographic Boundaries at Super Bowl LIX

by Shannon Hayes | Feb 9, 2025 | Marketing and Growth, Popular, Top Stories

While the Eagles and Chiefs prepare to face off in New Orleans, Hoboken’s Attain Medspa is changing the game in aesthetics industry partnerships. Owner Lauren Ben-Meir has secured an exclusive opportunity to provide skincare services to NFL players and their families at Super Bowl LIX, proving that geographic location doesn’t limit growth potential in the modern medspa industry.

What Is The Best Medspa Software? A Comprehensive Comparison for 2025

by Medspa Mastery Desk | Feb 6, 2025 | Business and Operations, Marketing and Growth, Top Stories

Discover the best EMR systems for medspas in 2025. Compare features, pricing, and scalability to find the perfect fit for your practice.

How to Promote Your Specials For Maximum Exposure: A Step-by-Step Guide

by Shannon Hayes | Feb 5, 2025 | Featured, Marketing and Growth

Discover a comprehensive, step-by-step guide to promoting your medspa specials

Going Beyond the Graphic: Boosting Your Marketing and SEO Impact

by Medspa Mastery Desk | Feb 5, 2025 | Marketing and Growth

Learn how to transform your medspa marketing with a powerful blend of visuals and compelling text that drives SEO and conversions for specials like Valentine’s Day, ensuring every graphic has the engine it needs to perform

Hyperpersonalization Isn’t Optional Anymore—It’s the Key to Thriving in 2025

by Shannon Hayes | Feb 4, 2025 | Marketing and Growth, Top Stories

In 2025, generic marketing won’t cut it. Dive into hyperpersonalization strategies tailored to your clients’ personalities, motivations, and life stages—transforming your medspa’s growth potential.

The Best Time to Start Your Medspa Blog? Right Now.

by Shannon Hayes | Jan 29, 2025 | Marketing and Growth

Wondering if blogging is worth it for your medspa? The data says yes! A well-maintained blog can generate more leads, improve SEO, and establish your expertise. Find out how to start today.

How to Save Your TikTok Videos: A Quick Guide for Users

by Shannon Hayes | Jan 18, 2025 | Marketing and Growth

Prepare for the TikTok ban with our quick guide. Learn how to save your videos, back up data, and explore alternative platforms to maintain your online presence.

How Google’s November 2024 Update Impacts Medspas: Boost Your Search Ranking with User-Centric Content

by Medspa Mastery Desk | Nov 13, 2024 | Editor's Picks, Marketing and Growth

Google’s latest core algorithm update emphasizes genuinely helpful content, impacting how medspas appear in search results. Explore practical steps for boosting visibility, from aligning with client needs to adapting for AI search trends. Stay ahead in a rapidly evolving SEO landscape with Medspa Mastery’s expert tips and resources.

Are You On Threads? The Social Media Site, Not The Face

by Shannon Hayes | Nov 5, 2024 | Marketing and Growth, Quick Fills

You've seen it. Threads showed up on Instagram like a new toy in a Happy Meal. But the kind that you aren't sure what to do with. Well, if you are on it, dig in, because you are one of 275 million people light tweeting (because isn't that really what it is?) every day...

Top 10 Essential Sites to List Your Medspa for Maximum Exposure and Visibility

by Medspa Mastery Desk | Oct 31, 2024 | Marketing and Growth

In today’s digital age, optimizing your medspa’s online presence is essential for attracting clients and driving growth. From Google My Business to industry-specific directories like RealSelf, each platform offers unique advantages to medspas looking to reach...

Celebrate National Healthy Skin Month at Your Medspa

by Shannon Hayes | Oct 30, 2024 | Marketing and Growth

What is National Healthy Skin Month? Every November, National Healthy Skin Month focuses on raising awareness about skin health and promoting healthy skincare practices. This is a prime opportunity for medspa owners to educate their clients and attract new ones with...

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