MARKETING AND GROWTH

From Pigskin to Perfect Skin: How Attain Medspa of Hoboken is Breaking Geographic Boundaries at Super Bowl LIX
While the Eagles and Chiefs prepare to face off in New Orleans, Hoboken’s Attain Medspa is changing the game in aesthetics industry partnerships. Owner Lauren Ben-Meir has secured an exclusive opportunity to provide skincare services to NFL players and their families at Super Bowl LIX, proving that geographic location doesn’t limit growth potential in the modern medspa industry.

What Is The Best Medspa Software? A Comprehensive Comparison for 2025
Discover the best EMR systems for medspas in 2025. Compare features, pricing, and scalability to find the perfect fit for your practice.
POPULAR

How to Promote Your Specials For Maximum Exposure: A Step-by-Step Guide
As a medspa owner, you know that certain days on the calendar—like Valentine’s Day, Mother’s Day, or even New Year’s—are prime opportunities to attract new clients and delight existing ones. These “calendar events” are moments when people are actively searching online...

Going Beyond the Graphic: Boosting Your Marketing and SEO Impact
MedSpas thrive on visuals—from stunning before-and-after photos to eye-catching promotions for specials like Valentine’s Day and monthly offers. While these graphics are the shiny, attractive exterior of your marketing efforts, they need the “engine” of compelling...

Hyperpersonalization Isn’t Optional Anymore—It’s the Key to Thriving in 2025
The Problem with AI-Generated Content: A Sea of Sameness Let’s face it—AI has revolutionized content creation. With just a few clicks, anyone can generate blog posts, social media captions, and even email campaigns... and just like that everything looks/feels/reads...

The Best Time to Start Your Medspa Blog? Right Now.
There's an old Chinese proverb that says The best time to plant a tree was 20 years ago. The second best time is today. The same wisdom applies perfectly to blogging for your business. As we dive into 2025, I'm seeing a not-so-great trend among medspa owners. Creating...
How to Save Your TikTok Videos: A Quick Guide for Users
Prepare for the TikTok ban with our quick guide. Learn how to save your videos, back up data, and explore alternative platforms to maintain your online presence.
Mastering Conference Networking: Actionable Tips for Every Type of Attendee (Even If You’re Alone)
Find out your networking style with our quiz and guides for introverts, connectors, and curious learners to master networking at conferences.
Pop-Up vs Embedded Subscribe Forms: What Works Best?
Learn whether pop-up or embedded subscribe forms are more effective for medical spas, backed by data, plus tips on offers, email strategies, and trust-building.
Google Ads vs. Instagram Ads: Which is Better for Your Medspa?
Should your medical spa focus on Google Ads or Instagram Ads? Compare costs, ROI, and strategies to decide which platform will grow your business.
Step-by-Step Guide to S.M.A.R.T. Goals For Your Business
Setting SMART goals is a game-changer for medspa growth. Learn how to define Specific, Measurable, Achievable, Relevant, and Time-Bound objectives, backed by neuroscience, and download our free tools to start your 2025 right.
Should You Hire a Digital Marketing Company for Your Medspa? 10 Questions to Ask First
I get it—digital marketing can feel overwhelming. As someone who has run a digital marketing companies and worked with countless medspa owners, I’ve seen firsthand how confusing and intimidating this world can be. Many medspa owners think marketing is just about posting Instagram reels, but the reality is far more complex. From SEO and content creation to tracking ROI and understanding medical advertising regulations, digital marketing is a series of interconnected actions. And yes, it’s a...
Google Search for Aesthetic Businesses: A Simple Guide
What You Need to Know Google helps potential clients find your medspa when they search online. Think of it like a massive directory that ranks businesses based on how helpful and trustworthy they are. Why This Matters for Your Medspa Every second, thousands of people search for treatments you offer Most clients will find you through Google before booking Better Google rankings = more visibility = more clients What Google Looks For 1. Keywords and Intent What it means: Using words your clients...
Should You Hide Instagram Likes?
Hiding Instagram likes is a divisive feature. Some medspa owners see it as a way to prioritize authentic engagement, while others worry about its impact on transparency and brand perception. This post explores the data, mental health implications, and strategic insights to help you decide whether hiding likes aligns with your social media goals.
Getting to the Bottom of It: Howard Stern and Injector Chris Talk ‘Hole Tox
When Howard Stern turned his attention to “Hole Tox,” Injector Chris stepped into the limelight, offering insight into anal Botox treatments for comfort and pleasure. As sexual wellness enters mainstream conversation, these niche procedures challenge old taboos.

Top Questions Searched – Chemical Peels
Welcome to our Top Questions series, where we answer the most frequently asked questions about popular medspa treatments. Whether you're a medspa owner, a practitioner, or a marketer, these questions will help you understand what clients are searching for and what...
Top Questions Searched – Semaglutide
Welcome to our Top Questions series, where we answer the most frequently asked questions about popular medspa treatments. Whether you're a medspa owner, a practitioner, or someone considering Semaglutide for the first time, these questions will help you understand...

Top Questions Searched – Body Sculpting
Welcome to our Top Questions series, where we answer the most frequently asked questions about popular medspa treatments. Whether you're a medspa owner, a practitioner, or someone considering Body Sculpting for the first time, these questions will help you understand...

Top Questions Searched – Lip Injections
Welcome to our Top Questions series, where we answer the most frequently asked questions about popular medspa treatments. Whether you're a medspa owner, a practitioner, or someone considering Lip Fillers for the first time, these questions will help you understand...
Top Questions Searched – IV Therapy
Welcome to our Top Questions series, where we answer the most frequently asked questions about popular medspa treatments. Whether you're a medspa owner, a practitioner, or someone considering IV Therapy for the first time, these questions will help you understand what...
Top Questions Searched – Laser Hair Removal
Welcome to our Top Questions series, where we answer the most frequently asked questions about popular medspa treatments. Whether you're a medspa owner, a practitioner, or marketer, these questions will help you understand what clients are searching for and what they...
Top Questions Searched – Microneedling
Welcome to our Top Questions series, where we answer the most frequently asked questions about popular medspa treatments. Whether you're a medspa owner, a practitioner, or someone considering Microneedling for the first time, these questions will help you understand...
Top Questions Searched – Biostimulants
Welcome to our Top Questions series, where we answer the most frequently asked questions about popular medspa treatments. Whether you're a medspa owner, a practitioner, or marketer, these questions will help you understand what clients are searching for and what they...
Top Questions Searched – Botox
Welcome to our Top Questions series, where we answer the most frequently asked questions about popular medspa treatments. Whether you're a medspa owner, a practitioner, or marketer, these questions will help you understand what clients are searching for and what they...
Top 6 Essential Strategies to Market Your MedSpa Successfully
Welcome to your comprehensive guide to medspa marketing! In today’s fast-paced, competitive industry, mastering your marketing efforts can make all the difference in attracting and retaining clients. Below, we dive deep into the essential marketing strategies for...
The 10-Year Effect: Why We All Want to Look a Decade Younger and How Medspas Can Leverage This Trend in Content Marketing
It’s no secret that the beauty and wellness industries are dominated by a universal desire: to look younger. Specifically, 10 years younger. From skincare routines to advanced medspa treatments, “how to look 10 years younger” is a question that constantly arises in...
How Telemedicine is Revolutionizing MedSpas
The healthcare landscape is rapidly evolving, and telemedicine is at the forefront of that change. While it was once reserved for traditional healthcare, telemedicine has found a powerful niche in the medspa industry. Medspas are now embracing telemedicine to reach...
How to Build a High-Converting MedSpa Website
Your medspa website is your digital storefront—it's often the first impression potential clients will have of your business. To ensure your website not only attracts visitors but also converts them into clients, you need to follow key best practices. In this guide,...
Digital Gift Cards for MedSpas: Boost Your Business Online
Google’s Latest Ranking Update: How Your Medspa Can Stay Ahead
How Medical Providers Should Do Social In 2025: Do’s and Don’ts
The Power of Seasonal Marketing: Why Fall is a Golden Opportunity for Your MedSpa
Beyond Social Media: Understanding the Full MedSpa Customer Journey
Why Professional Photos Are Essential for Your MedSpa Website
How the Revamped Allē Best Friends Club Can Drive Growth for Your Medspa
The Hard Truth: You’re in the Marketing and Sales Business, Not Just the MedSpa Business
Boost Your Medspa’s Local Visibility: The Ultimate Local SEO Checklist
Boost Your Medspa’s Social Media Presence: What NOT to Post
Why Boundaries Are Your Business’s Best Friend
The Power of Patient Reviews: Why They Matter and How to Get More
6 Essential Steps to Prepare Your MedSpa for a Future Sale
Stay Informed with The MedSpa Mastery Report
Sign up to get industry news, growth strategies, and exclusive offers delivered to your inbox