Move over, sports drinks and snack sponsors – there’s a new player in the Super Bowl lineup, and they’re proving that local boundaries don’t limit success!
While the Kansas City Chiefs and Philadelphia Eagles prepare to battle it out in New Orleans in Super Bowl LIX, one enterprising New Jersey medspa is showing the industry how to play in the big leagues, regardless of zip code.
Lauren Ben-Meir, owner of Attain Medspa in Hoboken, New Jersey, has scored what might be the medspa industry’s touchdown of the year: providing exclusive skincare services to NFL players and their families during Super Bowl LIX in New Orleans. With Philadelphia just a stone’s throw away and New Orleans over a thousand miles south, this partnership proves that strategic thinking knows no bounds.
As reported by Hoboken Girl, “Attain will also host a skincare event with the Sports Illustrated Swimsuit team at the game. You can read more about the medspa’s previous involvement with SI Swimsuit here.”
Breaking Geographic Barriers
Let’s break down this brilliant play:
Starting from her home base in Hoboken, Lauren’s partnered with the Philadelphia Eagles – which is in a different state and about a 2 hour drive away, and now her team is on the road to New Orleans, a whopping 1,300 miles away.
And back in The Boken (which for those who haven’t visited is a mile-square city on the Hudson River) Attain is running Super Bowl-themed specials on everything from Botox to hydrafacials, getting the whole community in on the excitement.
What’s the bigger picture here?
While we can’t all jet off to the Super Bowl, Lauren’s showing us what’s possible when you think beyond your zip code.
Maybe it’s partnering with your local sports team, or maybe it’s identifying that next big event in your region. The playbook is simple:
start local, dream big, and never let geography limit your growth.
These kind of creative partnerships and marketing strategies are what is needed as we enter in to a more precarious time in the medical spa industry.
So no matter who you are rooting for (Go Eagles 🦅) or even if you are peacing out of the whole thing entirely, take Lauren’s lead and think big and get bold and make those creative moves people! What are you waiting for!
Read: 📖 The Medical Spa Boom & Bust Cycle: Surviving the Correction and Thriving in a Maturing Industry
