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Spring Holiday Promotions That Drive Revenue: How to Market Your Medspa Specials in the AI Era
Learn how to create data-driven, AI-enhanced marketing campaigns for your medspa’s Easter, Mother’s Day, and Father’s Day promotions that maximize visibility and conversions in 2025.
The Decline of Extreme Aesthetics: How Medspas Can Pivot to Natural Beauty & Holistic Wellness
As the era of exaggerated ‘Instagram face’ aesthetics declines, medspas must adapt to demand for subtle enhancements, regenerative treatments, and wellness-driven care. Learn strategies to thrive in this new landscape.
“How Do I Keep Clients From Leaving After the Peptide Ban?” – Your Top Questions Answered
Facing client backlash due to the compounded semaglutide/tirzepatide ban? Discover scripts, tools, and strategies to retain trust, communicate effectively, and pivot your medspa’s weight loss programs without losing revenue.
Best Neuromodulator ROI 2025: Cost Comparison Botox, Daxxify, Juveau, Dysport, Xeomin & Letybo
Discover the best neuromodulator for your medspa in 2025. Compare Botox, Daxxify, Juveau, Dysport, Xeomin, and the newly FDA-approved Letybo. Plus, use our ROI calculator to price treatments profitably!
How Much Should Your MedSpa Spend on Marketing? The Data-Driven Answer
A comprehensive guide revealing the optimal marketing budget for medical spas, backed by industry data and expert insights. Understand how to strategically allocate your marketing dollars for maximum growth.
Why Every Medspa Owner Is Buying Machines Wrong (And How The Client-First Machine Method™ Fixes It)
Discover why medspa owners are wasting money on machines their clients don’t want—and how The Client-First Machine Method™ helps you grow smarter by serving your best clients first.
New Rules Crack Down on Bad Behavior at Medical Conferences
Medical conferences are cracking down on unprofessional behavior with new policies aimed at fostering respect and inclusivity. These initiatives, led by organizations like the Society of Thoracic Surgeons, offer valuable lessons for all professional settings—including medspas
The Medical Spa Boom & Bust Cycle: Surviving the Correction and Thriving in a Maturing Industry
Discover how the medical spa industry is entering a critical correction phase. Learn what you need to do to survive, grow, and thrive as the market matures. Expert insights for medspa owners navigating the boom-and-bust cycle.
The Medical Spa Boom & Bust Cycle: Surviving the Correction and Thriving in a Maturing Industry
Discover how the medical spa industry is entering a critical correction phase. Learn what you need to do to survive, grow, and thrive as the market matures. Expert insights for medspa owners navigating the boom-and-bust cycle.
What Is The Best Medspa Software? A Comprehensive Comparison for 2025
Discover the best EMR systems for medspas in 2025. Compare features, pricing, and scalability to find the perfect fit for your practice.
Medical Director vs. Collaborating Physician: What Every Medspa Owner Needs to Know
Confused about the difference between a collaborating physician and a medical director for your medspa? This guide explains their roles, costs, and state requirements.
How To Barter Services Correctly: With Service Template
Starting a medical spa—or any business, really—often feels like a crash course in resourcefulness. When funds are tight, you might find yourself...
HIPAA Compliance and Your Website: Don’t Fall for the Myths and Scare Tactics
Learn the truth about HIPAA compliance for medspa websites and why it’s about how tools are used, not the platform. Avoid scare tactics!
20 Ways to Answer the Question, “How Are You?” (And 20 Ways Not To)
Client interactions start with simple questions like, ‘How are you?’ Learn 20 thoughtful, engaging ways to respond that build connections and set the tone for appointments, plus what not to say.
What Are Aesthetician Bridge Practices?
Learn how aesthetician bridge practices enhance patient outcomes, improve safety, and increase satisfaction in medspas. Discover actionable insights and examples.
How To Track Medical Spa Employee Performance: Importance and Free Template
Discover how leading medical spas use smart performance tracking to drive growth, motivate staff, and maximize revenue. Download our proven tracking template and implementation guide.
Good Faith Exam vs. Consultation: What’s the Difference?
If you've ever wondered about the difference between consultations and Good Faith Exams in your medspa, you're not alone! Let's dive into why these get mixed up and what you really need to know to keep your practice both client-friendly and legally compliant.What's...
Will the Lipstick Effect Shine in 2025 Amid Economic Uncertainty?
As economic uncertainty looms in 2025, the beauty industry leans on the enduring ‘lipstick effect’—the tendency for consumers to indulge in small luxuries during tough times. Explore its history, current trends, and strategies for medspas to thrive in challenging conditions.
This Version of “Creep” Shows What Your MedSpa Can Learn About Standing Out
This remarkable version of “Creep” isn’t just another cover; it’s a masterclass in reinventing the familiar. Learn how drawing on your personal style, creative collaborations, and genuine authenticity can help your medspa stand out in a crowded marketplace.
3 Things to Focus On to Make Your Aesthetics Business Successful in 2025
As an aesthetician, you’re not just in the business of providing effective treatments - you’re...
10 Questions to Ask The Vendor Before You Buy Your Next (or first) Treatment Machine
Here we go, here we go, here we go again... The end of the year approaches, and this means medspa...
HIPAA Compliance and Business Associate Agreements (BAAs): What Medspas Need to Know
Is your medspa HIPAA compliant? Discover who qualifies as a Business Associate, when to use a Business Associate Agreement (BAA), and how to implement effective training and security measures to protect Protected Health Information (PHI). This guide covers key compliance requirements, including managing PHI access, employee training schedules, and vendor agreements.
How SkinCeuticals’ Pro 1:1 Consultations Could Boost Your Aesthetics Business
SkinCeuticals’ Pro 1:1 Virtual Consultations are changing the game in personalized skincare. Learn how medspas can capitalize on this trend to increase visibility, drive sales, and enhance the client experience.
How to Quickly Check if a Product is FDA Approved for Your Medspa
As the Aesthetics Industry continues to grow at a staggering rate, oversight will be stricter - and players flashing shiny things to captilize on this growth will continue to emerge. Ensuring that the products you use in your medspa or aesthetic practice are...
How to Break into the Medspa Industry: Top Job Sites and Networking Essentials
The medspa industry is flourishing, and so is the demand for skilled aesthetic professionals. If you're looking to build a career in this field, it takes more than a simple job application, you are going to have to be creative and determined. But, the need is out...
The Future of Beauty and Longevity is Coming to the U.S.
Medspas have been evolving rapidly, but have you noticed the shift toward something bigger? It’s no longer just about Botox and facials (though those will always have their place). The industry is moving toward a holistic vision of beauty, health, and longevity—and...
How to Handle Bad Google Reviews
Getting a bad Google Review sucks, whether it is deserved or not the chances are (very high, see statistics below) that at some point handling bad Google reviews is a challenge every business owner faces. But I believe how you respond to a bad Google Review (and yes,...
Breaking Free from Key Person Dependency in Your Medspa
I recently found myself at the Neuroscience Educational Institute Global Conference in Colorado Springs. I'm no neuroscientist, but I was there because all the super-smart friends I somehow managed to make over the years were presenting. Meanwhile, me, the “businessy”...
How to Become an Aesthetic Nurse: A Complete Guide to a Rewarding Career
Are you interested in combining healthcare expertise with the art of cosmetic treatments? If you're passionate about helping others achieve confidence in their natural beauty, a career in aesthetic nursing might be perfect for you. This detailed guide will walk you...
Why Medspas Should Embrace Wellness Services for Pre- and Post-Menopausal Women
Menopause is no longer a hush-hush topic—it’s a movement. Actually it has been dubbed The Menopause Moment, and it is about time. Women are embracing this life stage with openness and empowerment, and the wellness industry is taking notice. For medspa owners, this...
Aesthetic Nurse Salary Guide: State-by-State Comparison (2024)
Are you considering a career as an aesthetic nurse or wondering how your current salary compares to other states? This comprehensive guide breaks down aesthetic nurse salaries across the United States, helping you understand earning potential in this growing field....
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