In a world that’s increasingly turning to virtual solutions, SkinCeuticals is leading the charge with its Pro 1:1 Virtual Consultation service.
Launch in late November 2024, this program connects customers directly with licensed aestheticians through drop-in or scheduled appointments, providing tailored advice and expert product recommendations.
We love it, it is brilliant – but what does this mean for medspas—and how can you leverage this trend to enhance your business?
Let’s dive in.
Why Virtual Consultations Are More Than a Trend
The rise of virtual consultations reflects a shift toward accessibility and personalization. Clients love the convenience of expert advice at their fingertips, and SkinCeuticals has made this experience seamless by offering both immediate and scheduled options. With three skilled aestheticians currently available for their consultations, SkinCeuticals is setting a gold standard for this service.
For medspas, this trend is an opportunity, not a threat. Virtual consultations open the door to new business models and partnerships, particularly when tied to respected brands like SkinCeuticals.
How Does This Impact Medspas?
One of the standout features of SkinCeuticals’ service is the integration of their product recommendations with local medspas.
Following these consultations, clients receive tailored product recommendations, which they can purchase directly through the SkinCeuticals website or from authorized retailers. While SkinCeuticals emphasizes purchasing from authorized sources to ensure product authenticity and efficacy, they do not specifically direct clients to medspas for product fulfillment. However, they do assist clients in locating aesthetic physicians, which may encourage partnerships with medspas to offer SkinCeuticals products. SkinCeuticals
What Medspas Can Learn (and Do)
Here’s how medspa owners can take advantage of this shift:
Stock SkinCeuticals Products:
By carrying SkinCeuticals, you could become a referral and pickup point for their virtual clients. This positions your medspa as part of a trusted brand’s network, increasing visibility and driving foot traffic.
Host Your Own Virtual Consults:
If you aren’t already offering virtual consultations, now is the time to start. Build a similar model where clients can schedule personalized advice with your in-house experts.
Leverage the SkinCeuticals Brand:
Highlight your partnership with SkinCeuticals in your marketing efforts. Use their trusted name to attract new clients who are already loyal to the brand.
Focus on Client Convenience:
Clients love convenience, and virtual consultations are all about making professional advice easy to access. Offer online scheduling, video consults, or even product delivery services to make your medspa stand out.
Upsell Treatments:
Use SkinCeuticals’ virtual consultations as a lead-in for in-person treatments. Clients who trust their recommendations are more likely to book a facial, peel, or other service that complements their skincare routine.
The Future of Medspa Skincare
Virtual consultations aren’t just a passing fad—they’re the future of the beauty and aesthetics industry. As clients increasingly seek convenience and personalization, medspas that adapt to this model will have the upper hand. SkinCeuticals has provided a blueprint for how to integrate virtual consultations with product sales and medspa partnerships seamlessly.
By embracing this trend, you can not only enhance your client experience but also position your medspa as a forward-thinking leader in the industry.
