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The New SEO Blueprint: Putting It All Together- Part 4
In this ultimate 2025 SEO Blueprint, I’m walking you step-by-step through how to connect keyword research, content architecture, technical SEO, and promotion into a unified system that scales your visibility.
Proving Your E-E-A-T: The New Content Strategy – Part 3
In an era when Google demands proof, your content must demonstrably show experience, authority, and trust. Dive into the new E-E-A-T content strategy — how to prove your expertise and win with content that matters.
GBP & AI Search: New Rules for Local Search – Part 2
In our last post, The New Rules of Local SEO, we talked about how AI is changing search, turning it from a list of links into an Answer Engine. We also introduced the two new rules for local businesses to succeed: 1. A perfect Google Business Profile (GBP) and 2. A...
The New Rules of Local SEO: Part 1
The AI Revolution Has Arrived at Your Doorstep – And It's Changing Everything About Local SEO and AI If you've noticed we've been quieter than usual about AI lately, there's a good reason. While the tech world has been in an absolute frenzy – with Google, ChatGPT,...
The Legal Facelift: How to Build, Run, and Transition a Compliant Med Spa – Part III
READ PARTS I & IISpencer Fane LLP The medical aesthetics industry, once dominated by independent practitioners, has become a hotbed for private equity and other entrepreneurial investments. The allure is clear: a fragmented market with high-profit margins, a...
White Hats, Buckle Up: A Response to ELLE’s Med Spa Exposé
TL;DR: ELLE just ran a big investigation about counterfeit injectables, shady credentials, and limp oversight in med spas (published Aug 21, 2025). A lot of it is true (you know it, I know it)—and it’s exactly why ethical operators need to get loud, get transparent,...
Rhode Island Medical Spa Laws 2025: New Safety Act Requirements for Practice Owners
New legislation establishes mandatory facility licensing and enhanced supervision protocols for all Rhode Island medical spas - EFFECTIVE IMMEDIATELY! Rhode Island medical spa owners face significant regulatory changes following Governor Daniel McKee's signing of the...
The Medspa Owner’s Guide to Hiring and Training a Top-Tier Nurse Injector
How to bridge the skills gap and build your dream aesthetic team from the ground upEvery medspa owner knows the struggle: you're turning away clients because you can't find qualified nurse injectors. The aesthetic industry is exploding, but skilled injectors remain...
The Legal Facelift: How to Build, Run, and Transition a Compliant Med Spa – Part II
READ PART IAcross the country, the medical spa industry is booming – offering patients aesthetic treatments like injectables, microneedling, and laser hair removal in a relaxed, luxurious environment. But behind the beauty lies a heavily regulated business. Despite...
AmSpa Names 25 Distinguished Women in Medical Aesthetics 2025: Industry Leaders Recognized at WALC Conference
News provided by American Med Spa Association, LLC Aug 06, 2025, 09:00 ETThe American Med Spa Association (AmSpa) has unveiled its prestigious list of Distinguished Women in Medical Aesthetics 2025, honoring 25 exceptional leaders who exemplify excellence,...
The Legal Facelift: How to Build, Run, and Transition a Compliant Med Spa – Part I
In recent years, medical spas – commonly known as med spas – have surged in popularity, blending the clinical precision of medical procedures with the relaxing environment of traditional day spas. The demand for non-invasive medical aesthetic treatments like Botox,...
Obagi’s Skin Empire Just Bought Its Way Into Injectables — What That Means for Medspas
On July 23, 2025, Waldencast plc—parent company of Obagi Medical—acquired Novaestiq Corp. This deal gives Obagi U.S. rights to the global Saypha® line of hyaluronic acid (HA) fillers, which will be launched as Saypha ChIQ™ and MagIQ™ under the Obagi Medical brand....
The Florida “Shedspa” Story: Let’s Call This What It Really Is
Have you seen this story: A 50-year-old Florida woman named Rosa Mena was arrested after police say she was running an "unlicensed medical spa" in a shed in her backyard in Port St. Lucie. A victim experienced facial paralysis following a botched Botox injection she...
What Happens to Botox and Fillers in Space?
Discover how cosmetic procedures like Botox and dermal fillers hold up in space, inspired by the Blue Origin all female celebrity crew
What a Viral Lip Filler Video Teaches Medspas About Brand Perception in 2025
In a recent viral Newsweek article, Plastic Surgeon, @alexisparcellsmd posted a TikTok answering the question - "what is the craziest complication you have seen," and went deep into the story. And no it wasn't about a tummy tuck or boob job (iykyk) it was about lip...
In the Loop: Exploring Aesthetic Loop
As a consultant guiding medspas through startup and growth phases, I'm always on the lookout for innovative tools that can provide value to the industry. Recently, I came across Aesthetic Loop, a platform that's generating buzz among medical aesthetics...
MY SALON Suite’s Growth in Minnesota Reveals a Shift in Medspa Business Models
As the aesthetics industry evolves, a new wave of medspa business models is emerging—and one name at the center of it is MY SALON Suite®. With franchise owner Brian Farrell opening his sixth Minnesota location, including the newest in Blaine, it’s clear the salon...
JEM MedSpa Adds EXOMIND for Depression: Wellness in Aesthetics Grows
The world of aesthetic medicine is evolving. Today’s top medspas aren’t just helping clients look better—they’re helping them feel better, too. A powerful example of this shift is JEM MedSpa in Orland Park, Illinois. Known for their cutting-edge aesthetic treatments,...
Medspa Branding Warning: What the Renu vs. Renew Domain Case Teaches About Domain Name Disputes
If you're building your medspa brand online, choosing the right name—and securing your domain—is critical. But a recent UDRP case involving two Idaho-based spas shows what can happen when businesses try to strong-arm their way into domain ownership. In short? One spa...
FDA Cracks Down: Compounding Pharmacies Ordered to Stop Copying Ozempic and Wegovy
In a move that's sending ripples through the healthcare, telehealth, and weight-loss industries, a U.S. judge has rejected an attempt by compounding pharmacies to keep producing copies of Novo Nordisk’s blockbuster drugs, Ozempic and Wegovy. This decision ensures that...
AbbVie Files Fast-Acting/Shorter-Duration Botox Alternative for FDA Approval
In major news for the medspa industry, AbbVie has filed for approval of a fast-acting, short-duration Botox alternative known as TrenibotulinumtoxinE (TrenibotE). This new injectable aims to target moderate to severe frown lines with results that start showing in as...
AI-Powered Skincare Predictions: How Haut.AI’s SkinGPT is Transforming Patient Consultations
Bridging the Gap Between Clinical Data and Patient Expectations As aesthetic professionals, you have all faced the challenge of clearly communicating treatment results to patients. Traditional clinical studies give us valuable percentages and data points, but rarely...
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Why Every Medspa Needs Individual Provider Pages (If You Want to Win at SEO and AI Search)
Here’s a little secret that most medspas miss: your team of talented providers? They're not just injectors and estheticians — they're brand builders, trust anchors, and yes, SEO goldmines. If you don’t have individual provider pages on your website (and about 90+%...
Spring Holiday Promotions That Drive Revenue: How to Market Your Medspa Specials in the AI Era
Spring brings a cluster of gift-giving holidays that present golden opportunities for medspa owners – Easter, Mother's Day, and Father's Day all trigger increased purchasing behavior and active online searches for self-care and gifting options. In today's AI-driven...
Aviva Aesthetics Reveals Entrepreneur Equity: A Revolutionary Alternative to Traditional Private Equity for Med Spa Owners
As the aesthetics industry continues to mature, more med spa owners are considering their growth and exit strategies. With the AMSPA Conference 2025 kicking off tomorrow, we're breaking down one of the most innovative partnership models shaking up the industry – Aviva...
Salma Hayek Pinault Embraces Natural Beauty as New Face of Ultherapy PRIME
Academy Award-nominated actress Salma Hayek Pinault has made her first-ever venture into aesthetic partnerships, becoming the global brand ambassador for Ultherapy PRIME® – a strategic move that perfectly aligns with the industry's shift toward treatments that enhance...
Will Trump’s Tariffs Make Botox More Expensive? Here’s What Medspa Owners Need to Know
Trade wars aren’t just for economists and politicians anymore. With proposed import tariffs making headlines again in 2025, medspa owners have a new concern on their radar: Will neuromodulators like Botox, Dysport, and Jeuveau become more expensive? Short answer: Yes,...
Eli Lilly Sues Empower Pharmacy Over Tirzepatide—What Medspas Need to Know ASAP
In a major move that could send shockwaves through the aesthetics and weight loss industry, Eli Lilly has just filed lawsuits against two major compounding pharmacies—Empower Pharmacy and Strive Pharmacy—for selling unapproved versions of tirzepatide, the active...
The Decline of Extreme Aesthetics: How Medspas Can Pivot to Natural Beauty & Holistic Wellness
The End of the "Instagram Face" Era The era of exaggerated lips, frozen foreheads, and overfilled cheeks is fading. Driven by “filler fatigue” and a cultural shift toward authenticity, clients now prioritize subtle, natural-looking results that enhance—rather than...
The Best Times to Post on Social Media in 2025 (Backed by Data)
We all know what you post matters—but when you post? That’s the quiet MVP of social strategy. Whether you’re riding a trend, launching a new product, or simply staying top of mind, timing can make or break your results. That’s why we dug into the latest research from...
Mastering Conference Networking: Actionable Tips for Every Type of Attendee (Even If You’re Alone)
Networking at conferences can feel intimidating, especially if you’re introverted or attending alone. But conferences are one of the best ways to build meaningful relationships, learn from industry leaders, and grow your career or business. If you’ve ever wondered how...
Biostimulants – The New Natural Solution for Long-Lasting Skin Rejuvenation
What Are Biostimulants, and Why Are They Growing in Popularity? As clients seek out alternatives to botox, biostimulants are gaining popularity for delivering natural-looking results that last. Unlike botox, which paralyzes muscles, biostimulants help the body...
Botox® Cosmetic Receives FDA Approval for Platysma Bands: What This Means for Your MedSpa Clients
In exciting news for aesthetic professionals, Botox® Cosmetic (onabotulinumtoxinA) has received FDA approval for treating moderate to severe vertical platysma bands. These vertical bands, often referred to as neck or jawline bands, can cause a noticeable aging effect,...
How the Revamped Allē Best Friends Club Can Drive Growth for Your Medspa
As a medspa owner or injector, staying ahead in the competitive aesthetics industry means offering programs that not only attract new clients but also encourage loyalty among your existing clientele. The newly revamped Allē Best Friends Club from Allergan Aesthetics...
“How Do I Keep Clients From Leaving After the Peptide Ban?” – Your Top Questions Answered
Facing client backlash due to the compounded semaglutide/tirzepatide ban? Discover scripts, tools, and strategies to retain trust, communicate effectively, and pivot your medspa’s weight loss programs without losing revenue.
Best Neuromodulator ROI 2025: Cost Comparison Botox, Daxxify, Juveau, Dysport, Xeomin & Letybo
Discover the best neuromodulator for your medspa in 2025. Compare Botox, Daxxify, Juveau, Dysport, Xeomin, and the newly FDA-approved Letybo. Plus, use our ROI calculator to price treatments profitably!
Industry Update: Alpha Aesthetics Partners Expands Network with Mint & Needle Acquisition
Alpha Aesthetics Partners expands its national presence by partnering with Delaware-based Mint & Needle, showcasing continued private equity interest in the medical spa industry and growth opportunities for aesthetics practices in smaller markets.
XWELL Expands into the Medspa Sector: What It Means for the Industry
XWELL is making a bold move into the medical spa industry with plans to acquire multiple medspas by 2025. This shift aligns with the growing trend of mergers, acquisitions, and corporate-backed medspa brands. What does this mean for independent medspa owners?
Federal Judge Halts Compounded Copies of Eli Lilly’s Weight Loss Drugs
A Texas federal judge’s ruling on March 5, 2025, ends compounded versions of Eli Lilly’s Zepbound and Mounjaro, affecting medspas relying on affordable weight loss drugs. Discover the implications for costs and care.
Is Allergan Scaring MedSpa Owners into Loyalty? Dr. Subbio Calls Out Pushy Tactics
Dr. Subbio’s viral post (603 shares, 2,871 likes) slams Allergan’s claim that switching from Botox doubles patient churn. Marketing ploy or scare tactic? See what medspa pros say.
Novo Nordisk’s Direct-to-Consumer Wegovy: The Devastating Impact on MedSpas
Novo Nordisk’s new $499 direct-to-consumer Wegovy program threatens to eliminate a major revenue stream for medspas nationwide. Coming right after the FDA ended the semaglutide shortage, this strategic move could force significant layoffs and closures across the aesthetic wellness industry that has relied on compounded semaglutide services.
Skinbetter Science’s Pricey Pill Promise: Is BioRewind Worth Adding to Your Medspa Menu?
Skinbetter Science’s BioRewind promises impressive skin improvements by targeting glycation from the inside out. But with a first-month cost of $405 for clients, medspa owners need to evaluate if this innovative supplement will deliver ROI or simply consume valuable shelf space. Here’s what you need to know before adding it to your product lineup.
How Much Should Your MedSpa Spend on Marketing? The Data-Driven Answer
A comprehensive guide revealing the optimal marketing budget for medical spas, backed by industry data and expert insights. Understand how to strategically allocate your marketing dollars for maximum growth.
How To Reset Your Instagram Algorithm: A Fresh Start For Your Feed
Learn how to reset your Instagram algorithm and customize your feed for a healthier, more personalized experience. Follow our step-by-step guide to take control of your Instagram suggestions today.
Compounding Pharmacies Fight Back: Why Semaglutide Access Matters
Compounding pharmacies are taking legal action against the FDA to protect patient access to semaglutide. Learn why this matters for medspa owners, patients, and the future of healthcare.
Texas Botox Regulation Under Scrutiny – What Medspa Owners Everywhere Need to Know
A KXAN investigation reveals gaps in Texas Botox oversight, prompting new rules and legislative efforts. Learn how medspa owners can prepare for stricter regulations and enhance client trust.
Letybo: A New Neuromodulator Enters the U.S. Market
Letybo (LetibotulinumtoxinA), a newly FDA-approved neuromodulator from Hugel, is making its way to U.S. medspas. With competitive pricing and proven efficacy, it offers a potential alternative to Botox and other treatments. Stay informed about its availability, benefits, and market positioning to determine if it’s right for your practice.
Why Kyle Scheele’s “Crazy Ideas” Are Set to Inspire at AmSpa 2025
Kyle Scheele isn’t your typical medspa conference speaker—and that’s exactly why his keynote matters. Find out how his entrepreneurial approach challenges the clinical thinking that holds most medspa owners back, and why his “just try it” philosophy might be the wake-up call the aesthetics industry desperately needs.
Empower Aesthetics Partners with Sea Mist MedSpa: A New Chapter in the Evolving MedSpa Industry
Empower Aesthetics has partnered with Sea Mist MedSpa, marking another milestone in the rise of strategic medspa collaborations. Explore how this trend is transforming the aesthetics industry and driving success for practices worldwide.
Atlanta Based AYA Medical Spa Acquires of NYC’s Tribeca MedSpa
Discover how AYA Medical Spa’s acquisition of Tribeca MedSpa, backed by Eagle Merchant Partners, is reshaping the medspa industry through private equity-driven growth and consolidation.
Top 10 Most Popular AI Tools in 2025 – Which One Should You Use?
AI is transforming industries, and these are the 10 most popular AI tools of 2025, from image generation to AI-powered writing and automation. Find the best AI for your needs!
FDA Announces Resolved Shortage on Wegovy and Ozempic: What This Means For Semaglutide and Medspas
With the FDA no longer recognizing semaglutide shortages, medspas relying on compounding pharmacies may need to rethink their weight loss programs.
The 2-Second Trust Hack That Makes A Huge Difference
In the aesthetics industry, trust forms in milliseconds. Learn the precise logo carousel placement strategy that elite medspas use to build instant credibility, backed by visual processing research showing it works 60,000x faster than written content.
NowSecure Urges Enterprises to Ban the DeepSeek iOS Mobile App
A recent report by NowSecure highlights critical security flaws in the DeepSeek AI mobile app, urging enterprises—including medspas—to ban its use. Discover why this matters for your business and how to stay secure while embracing AI responsibly.
How Med Spas Can Compete in the Convenience Economy: Lessons from Pinch’s Expansion to Seattle
As the convenience economy reshapes consumer expectations, med spas must find ways to reduce friction. Pinch’s expansion to Seattle shows where the industry is headed.
COO Lindsay Malachowski Bids Farewell to SKINNEY Medspa
Lindsay Malachowski bids farewell to SKINNEY Medspa after eight years, acknowledging co-founders Adriana and Marisa Martino and the team’s collective success.
Why Every Medspa Owner Is Buying Machines Wrong (And How The Client-First Machine Method™ Fixes It)
Discover why medspa owners are wasting money on machines their clients don’t want—and how The Client-First Machine Method™ helps you grow smarter by serving your best clients first.
Future-Proof Your Medspa: Why An Online Store Is No Longer Optional
Weather disruptions, holidays, weekends don’t have to mean lost revenue. Discover how top medspas are using digital strategies to maintain profits even when their physical locations are closed.
Where Did All the Reviews Go? Google’s Latest Bug is Hitting Locals—Will They Come Back?
Local businesses are losing Google reviews due to a confirmed bug affecting local business listings. Learn why it’s happening, whether reviews will return, and what steps you should take now.
“Skin by Lovely™ and Corrective Skincare LA Merge: A New Model for Medspas (Oregon and Washington Are Next)
Two of Los Angeles’ most trusted skincare brands, Skin by Lovely™ and Corrective Skincare LA, have merged to create a comprehensive center for skin wellness, combining expertise in facial aesthetics and acne care.
Allergan Aesthetics to Launch Three New State-of-the-Art Training Centers in the U.S., Expanding Access to High-Quality Aesthetics Training
Allergan Aesthetics is launching three state-of-the-art training centers in the U.S. to expand access to high-quality aesthetics education for medical professionals.
New Rules Crack Down on Bad Behavior at Medical Conferences
Medical conferences are cracking down on unprofessional behavior with new policies aimed at fostering respect and inclusivity. These initiatives, led by organizations like the Society of Thoracic Surgeons, offer valuable lessons for all professional settings—including medspas
From Pigskin to Perfect Skin: How Attain Medspa of Hoboken is Breaking Geographic Boundaries at Super Bowl LIX
While the Eagles and Chiefs prepare to face off in New Orleans, Hoboken’s Attain Medspa is changing the game in aesthetics industry partnerships. Owner Lauren Ben-Meir has secured an exclusive opportunity to provide skincare services to NFL players and their families at Super Bowl LIX, proving that geographic location doesn’t limit growth potential in the modern medspa industry.
The Medical Spa Boom & Bust Cycle: Surviving the Correction and Thriving in a Maturing Industry
Discover how the medical spa industry is entering a critical correction phase. Learn what you need to do to survive, grow, and thrive as the market matures. Expert insights for medspa owners navigating the boom-and-bust cycle.
What Is The Best Medspa Software? A Comprehensive Comparison for 2025
Discover the best EMR systems for medspas in 2025. Compare features, pricing, and scalability to find the perfect fit for your practice.
How to Promote Your Specials For Maximum Exposure: A Step-by-Step Guide
Discover a comprehensive, step-by-step guide to promoting your medspa specials
Going Beyond the Graphic: Boosting Your Marketing and SEO Impact
Learn how to transform your medspa marketing with a powerful blend of visuals and compelling text that drives SEO and conversions for specials like Valentine’s Day, ensuring every graphic has the engine it needs to perform