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Costco Now Sells Wegovy & Ozempic at $499

Costco Now Sells Wegovy & Ozempic at $499

Update (Oct 2025): Costco pharmacies are now offering Wegovy and Ozempic for $499/month (4-week supply) to members who pay cash and present a valid prescription. Yeah, you read that right.Why Costco Is Making This Move Let's be real—this isn't charity. Costco...

Retention Is Your Problem

Retention Is Your Problem

Here’s the uncomfortable truth about medspas: if your retention is lousy, it’s not the industry—it’s you. It isn't Groupon's fault or the new medspa down the street that just opened or the industry, marketing agency, instagram or whatever else you want to blame it on....

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The New SEO Blueprint: Putting It All Together- Part 4

The New SEO Blueprint: Putting It All Together- Part 4

We've been on a journey. In Part 1, we introduced the concept of AI as an Answer Engine and the two new rules for winning local search. In Part 2, we showed you how to build an AI-ready digital storefront with your Google Business Profile (GBP). In Part 3, we gave you...

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Proving Your E-E-A-T: The New Content Strategy – Part 3

Proving Your E-E-A-T: The New Content Strategy – Part 3

In our last post, we showed you how to transform your Google Business Profile into a powerful, AI-ready digital storefront. Now, it's time to tackle the other half of the puzzle: E-E-A-T (Expertise, Experience, Authority, and Trust). E-E-A-T is Google's core principle...

GBP & AI Search: New Rules for Local Search – Part 2

GBP & AI Search: New Rules for Local Search – Part 2

In our last post, The New Rules of Local SEO, we talked about how AI is changing search, turning it from a list of links into an Answer Engine. We also introduced the two new rules for local businesses to succeed: 1. A perfect Google Business Profile (GBP) and 2. A...

The New Rules of Local SEO: Part 1

The New Rules of Local SEO: Part 1

The AI Revolution Has Arrived at Your Doorstep – And It's Changing Everything About Local SEO and AI If you've noticed we've been quieter than usual about AI lately, there's a good reason. While the tech world has been in an absolute frenzy – with Google, ChatGPT,...

White Hats, Buckle Up: A Response to ELLE’s Med Spa Exposé

White Hats, Buckle Up: A Response to ELLE’s Med Spa Exposé

TL;DR: ELLE just ran a big investigation about counterfeit injectables, shady credentials, and limp oversight in med spas (published Aug 21, 2025). A lot of it is true (you know it, I know it)—and it’s exactly why ethical operators need to get loud, get transparent,...

Canva Photos: What You Can (and Can’t) Legally Use on Your Website

Canva Photos: What You Can (and Can’t) Legally Use on Your Website

Recently, one of my medspa clients received a very official-looking email accusing her of copyright infringement for using a stock photo on her website. The photo in question? Pulled straight from her Canva Pro account—something many of us do without a second thought....

What’s Going On in Texas? The Medspa Wild West

What’s Going On in Texas? The Medspa Wild West

If it feels like every other medspa headline is coming out of Texas lately, you're not wrong—and it's not just your algorithm acting up. From counterfeit Botox to legislative crackdowns, the Lone Star State is at the center of a medspa maelstrom. Let’s unpack what’s...

In the Loop: Exploring Aesthetic Loop

In the Loop: Exploring Aesthetic Loop

As a consultant guiding medspas through startup and growth phases, I'm always on the lookout for innovative tools that can provide value to the industry. Recently, I came across Aesthetic Loop, a platform that's generating buzz among medical aesthetics...

JEM MedSpa Adds EXOMIND for Depression: Wellness in Aesthetics Grows

JEM MedSpa Adds EXOMIND for Depression: Wellness in Aesthetics Grows

The world of aesthetic medicine is evolving. Today’s top medspas aren’t just helping clients look better—they’re helping them feel better, too. A powerful example of this shift is JEM MedSpa in Orland Park, Illinois. Known for their cutting-edge aesthetic treatments,...

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What Happens to Botox and Fillers in Space?

What Happens to Botox and Fillers in Space?

Botox Meets Zero Gravity On April 14, 2025, Katy Perry, alongside journalist Gayle King (who walked toward that rocket like it was the DMV on a Monday), and philanthropist (and Bezos fiance) Lauren Sánchez, embarked on a historic 11-minute suborbital flight aboard...

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The 2-Second Trust Hack That Makes A Huge Difference

The 2-Second Trust Hack That Makes A Huge Difference

In the aesthetics industry, trust forms in milliseconds. Learn the precise logo carousel placement strategy that elite medspas use to build instant credibility, backed by visual processing research showing it works 60,000x faster than written content.

NowSecure Urges Enterprises to Ban the DeepSeek iOS Mobile App

NowSecure Urges Enterprises to Ban the DeepSeek iOS Mobile App

A recent report by NowSecure highlights critical security flaws in the DeepSeek AI mobile app, urging enterprises—including medspas—to ban its use. Discover why this matters for your business and how to stay secure while embracing AI responsibly.

New Rules Crack Down on Bad Behavior at Medical Conferences

New Rules Crack Down on Bad Behavior at Medical Conferences

Medical conferences are cracking down on unprofessional behavior with new policies aimed at fostering respect and inclusivity. These initiatives, led by organizations like the Society of Thoracic Surgeons, offer valuable lessons for all professional settings—including medspas

From Pigskin to Perfect Skin: How Attain Medspa of Hoboken is Breaking Geographic Boundaries at Super Bowl LIX

From Pigskin to Perfect Skin: How Attain Medspa of Hoboken is Breaking Geographic Boundaries at Super Bowl LIX

While the Eagles and Chiefs prepare to face off in New Orleans, Hoboken’s Attain Medspa is changing the game in aesthetics industry partnerships. Owner Lauren Ben-Meir has secured an exclusive opportunity to provide skincare services to NFL players and their families at Super Bowl LIX, proving that geographic location doesn’t limit growth potential in the modern medspa industry.