Menopause is no longer a hush-hush topic—it’s a movement.
Actually it has been dubbed The Menopause Moment, and it is about time.
Women are embracing this life stage with openness and empowerment, and the wellness industry is taking notice. For medspa owners, this cultural shift presents a tremendous opportunity: serving pre- and post-menopausal women can significantly grow your business while meeting an urgent, underserved need.
The Menopause Wellness Gap
Menopause affects approximately 1.3 million women annually in the U.S. alone, and by 2025, there will be 1.1 billion postmenopausal women worldwide.
Let those numbers sink in for a minute.
1.1 billion post menopausal women worldwide whose needs—both aesthetic and wellness—basically go unmet. From hormonal changes impacting the skin and hair to a heightened focus on self-care and mental well-being, women in this demographic are actively seeking solutions.
How Medspas Can Support Menopausal Clients
According to a recent survey by MedEsthetics, here are key areas where medspas can cater to menopausal patients:
Skin Health Treatments
Hormonal shifts lead to dryness, loss of elasticity, and sensitivity. Offering advanced facials, chemical peels, and skin tightening treatments can address these concerns. Treatments like radiofrequency microneedling or PRP therapy are ideal for collagen stimulation and skin rejuvenation.
Hair Restoration
Hair thinning or loss is a common complaint during menopause. Services like platelet-rich plasma (PRP) therapy or laser treatments can target hair regrowth and improve scalp health. Considering including products like Nutrafol, Obagi’s Lash and Brow Serums in your medspa – your older clients will love you for it!
Stress and Mood Support
Wellness services like red light therapy, hydration IV drips, or even aromatherapy-based relaxation treatments can support emotional well-being during this life stage.
Holistic Hormonal Wellness
Partnering with hormone specialists or introducing hormone-related wellness consultations can address deeper concerns like hot flashes, weight gain, or insomnia, providing a well-rounded approach.
Semaglutide
Losing weight is next to impossible for many pre and post menopausal women and the added weight that sneaks up during this hormonal change in life can put extra stress on joints and impact moods. Offering GLP-1 can be more than an aesthetic treatment for this group.
Business Growth Potential
Investing in services tailored to menopausal women isn’t just altruistic; it’s strategic. Women in this stage of life are more likely to:
- Be loyal customers: Once they find solutions that work, they’ll stick with you.
- Spend on comprehensive care: Many women have more disposable income and are prioritizing their health and appearance.
- Be vocal advocates: They’ll share their positive experiences with friends and on social media.
Supporting Stats
- 75% of women experience menopausal symptoms severe enough to impact their quality of life.
- The global menopause wellness market is projected to grow to $24.4 billion by 2028, indicating strong demand for targeted services.
- 45% of women in the MedEsthetics survey reported skin-related concerns as their top priority, making it a perfect entry point for medspas.
Next Steps for Medspa Owners
To get started, consider:
- Adding education sessions: Host events or consultations on how menopause impacts skin and wellness.
- Investing in new equipment: Devices for skin tightening, hair restoration, or hydration can set you apart.
- Training your team: Equip staff to handle conversations about menopause sensitively and knowledgeably.
- Marketing your services: Use blogs, newsletters, and social media to highlight your offerings for menopausal women.
