The most common mistake medspa owners make over and over again when buying a new device: they focus on what’s trendy, what competitors are using, what fits within their budget, what gives good results, the price, or what sales reps promise will be the next big thing. Some of these considerations – like price and results make sense in theory – but ultimately, none of that matters if your most valuable clients don’t want it.
Just because something works well doesn’t mean it’s right for your practice—or more importantly, for your clients .
The Client-First Machine Method™
The Client-First Machine Method™ is a game-changing framework that flips the traditional approach on its head.
Instead of chasing trends or hoping a machine will attract new clients, you start by obsessing over the ones who already trust you, spend the most, and drive your success.
The main goal of buying a new machine isn’t about attracting random new clients—it’s about doubling down on the ones you already have – because if you use this approach, the new clients will come.
Serving your best clients first brings in more people just like them. Growth happens when you stop chasing trends and start obsessing over what your clients truly want.
Step 1: Build a Real Digital Community (Not Just Followers)
Before you even think about investing in a machine, you need an engaged, active email list and newsletter—not social media followers.
Social media might give you visibility and likes, follows, and views which are great social proof but they are not handing over their credit card and putting $$ in your account.
Your real power lies in connecting with clients who have already spent money with you. These are the people who know, like, and trust you enough to get excited when you introduce something new.
If you’re not regularly communicating with your top clients through personalized emails, newsletters, or exclusive updates, you’re missing out on a golden opportunity. Start building this relationship now so that when you do bring in a new machine, your best clients feel included in the process—and ready to invest.
Step 2: Identify Your Top 20%
Your best clients are your business’s backbone. They are the ones who consistently invest in your treatments, refer their friends, and keep your doors open. So, dig into your data:
- Who spends the most money?
- What treatments do they book repeatedly?
- What concerns do they care most about?
For example, if your most loyal, high-spending clients are 45+, investing in a laser hair removal machine might not be the best choice. Instead, they may be more interested in solutions for pigmentation, skin tightening, or collagen stimulation. Let your clients’ needs guide your decision-making process.
Remember: The key to growth isn’t trying to attract everyone—it’s focusing on the people who are already choosing you.
Hyperpersonalization Isn’t Optional Anymore—It’s the Key to Thriving in 2025
Step 3: Hyper-Personalize Your Machine Purchase
Once you know what your best clients care about, THEN you can research machines that align with their needs. Ask yourself these critical questions:
- Will this machine solve a major concern for my highest-paying clients?
- Does the price point make sense for them? (Can they afford it without hesitation?)
- Can I create packages or memberships that make this machine a no-brainer for them?
This step ensures that the machine you buy isn’t just another piece of equipment—it’s a solution tailored specifically to the people who matter most to your business.
10 Questions to Ask The Vendor Before You Buy Your Next (or first) Treatment Machine
Step 4: Due Diligence Beyond the Hype
After identifying the right treatment category, do your homework. Compare ROI, financing options, and ongoing costs. Look at reviews, warranties, and training requirements. But remember—if the demand is already there from your best clients, you’re starting from a place of confidence instead of hoping for new leads to trickle in.
When you let your clients guide your decisions, you eliminate guesswork. You’re not betting on whether a machine will work; you’re investing in something you know will pay off because your top clients are already asking for it.
The Bottom Line: Why The Client-First Machine Method™ Works
Buying a machine should never be about chasing trends, impressing competitors, or blindly following what’s popular. It’s about serving your best clients first. When you prioritize their needs, you create a win-win situation:
- Your clients feel understood and valued.
- The machine pays for itself quickly because it solves problems they actually care about.
- Word-of-mouth marketing kicks in naturally, bringing in more clients who mirror your ideal audience.
This approach works every time. It’s not about how much the machine costs—it’s about how much your best clients are willing to spend. Let them guide your decision, and you’ll never regret a purchase.
Think Differently, Grow Strategically with The Client-First Machine Method™
Success in the medspa world comes from thinking differently. Stop trying to force your practice to fit a machine—it’s the other way around. Focus relentlessly on what your clients want, and everything else will fall into place. Growth isn’t about attracting random new clients; it’s about deepening relationships with the ones you already have.
Serve your best clients first, and they’ll reward you with loyalty, referrals, and consistent revenue. That’s how you build a thriving medspa—one satisfied client at a time.
