The Problem with AI-Generated Content: A Sea of Sameness
Let’s face it—AI has revolutionized content creation.
With just a few clicks, anyone can generate blog posts, social media captions, and even email campaigns… and just like that everything looks/feels/reads exactly the same.
Think about it:
how many Canva generated “Buy One, Get One Free Filler” specials or “Valentine’s Day Glow-Up Events” have you seen lately? There is so much of the same that they all start to blend together, it’s like white noise running in the background – completely forgettable.
AI didn’t solve your content marketing problems, it changed them.
And this is where hyperpersonalization comes in.
What Is Hyperpersonalization—and Why Does It Matter?
Hyperpersonalization goes beyond basic demographics (age, gender, location) and dives into the heart of who your clients are:
their personalities, motivations, pain points, and life stages.
It’s about crafting marketing efforts that speak directly to them —not just a vague idea of “women.”
Here’s why hyperpersonalization matters:
- Clients Crave Connection : People buy from businesses that understand them. If your messaging resonates with their specific needs, they’re more likely to engage.
- Stand Out in a Crowded Market : When everyone else is doing the same thing, personalized marketing makes you memorable – it get’s people’s attention.
- Higher ROI : Targeted campaigns convert better because they address the right audience with the right message at the right time.
“AI is a powerful tool, but it’s only as good as the strategy behind it. Without personalization, even the best AI-generated content falls flat.” – Forrester Research
How to Start: Dive Deeper into Your Target Demographic
To rise above the sameness, you need to take a step back and truly understand your clients. Here’s how:
Step 1: Ask Yourself These Questions
Before you create another post, special, or event, ask yourself:
- Who are my biggest spenders? (Look at your EMR data.)
- What are their primary motivations? (Anti-aging? Self-care? Confidence boost?)
- When are they most likely to visit? (Mornings? Evenings? Weekends?)
- What’s their budget? (Luxury treatments or affordable packages?)
- What personality traits do they exhibit? (Driven? Relaxed? Analytical? Social?)
Step 2: Segment Your Audience by Personality Types
Let address the four key personality types that align with common medspa clients:
- Expressive (Type D) : Social, trendy, driven by Instagram-worthy results.
- Amiable (Type B) : Nurturing, self-care focused, value relaxation.
- Driver (Type A) : Goal-oriented, results-driven, financially stable.
- Analytical (Type C) : Detail-oriented, cautious, value science-backed solutions.
These personalities often overlap with specific life stages:
- Younger Women (20s–early 30s) : Expressive, budget-conscious, anti-aging beginners.
- Moms with Young Kids (30s–40s) : Amiable, time-strapped, craving self-care.
- Career Women (40s–50s) : Drivers, empowered, seeking confidence.
- Older Women (50+) : Analytical, pragmatic, fighting aging.
Step 3: Align Your Business with Your Target Audience
Once you’ve identified your segments, ask yourself:
- What services do I offer that appeal to these groups?
- Does my voice (branding, tone, visuals) resonate with them?
- Are my hours of operation convenient for their schedules?
- Does my location make sense for their lifestyle?
For example:
- If your biggest spenders are career women in their 40s, consider extending hours to evenings or weekends.
- If you’re targeting moms, host events after school drop-off or before pick-up times or partner with local childcare providers.
Key Insight : You can’t be all things to all people. Trying to appeal to every personality type will make your marketing feel scattered and inconsistent. Instead, focus on the groups that align with your strengths and offerings. As the saying goes, “You attract what you are, and you are what you attract.”
“Personalization isn’t just a trend—it’s the future of marketing. Clients want to feel understood, not sold to.” – HubSpot
- Source: HubSpot Blog on Marketing Trends
Step 4: Use Data to Refine Your Strategy
Start gathering insights now so you can refine your approach throughout the year:
- Analyze Your EMR Data : Pull reports on top spenders, most popular treatments, and client demographics.
- Create Segmented Lists : Use your newsletter platform to group clients by age, purchase history, and engagement.
- Take Notes : It seems obvious and simple, but most medspas do not do this. You know your people, you speak with them daily. Create a system of tracking – you can even use the A,B,C,D format. Assign a letter to each client and then use that information to adjust.
Pro Tip : Treat this as an ongoing process. Every interaction with a client is an opportunity to learn more about them. By the end of 2025, you’ll have a goldmine of data to guide your marketing.
“Understanding personality types allows marketers to craft messages that resonate emotionally, not just logically.” – Psychology Today
Source: Psychology Today Blog on Personality Marketing
Step 5: Create Content That Speaks Directly to Each Group
Hyperpersonalization isn’t just about putting up a special—it’s about crafting content that feels like it was made just for them . Here’s how to do it:
For Expressive (Type D) Clients :
- Tone : Fun, aspirational, social media-friendly.
- Content Ideas :
- Before/after photos with captions like “Swipe to See My Glow-Up!”
- Videos showing quick transformations.
- Special Offers :
- “Snap, Share, Save: Post Your Results and Get $50 Off!”
For Amiable (Type B) Clients :
- Tone : Nurturing, empathetic, solution-oriented.
- Content Ideas :
- Blog posts: “5 Ways to Incorporate Self-Care Into Your Busy Schedule.”
- Testimonials from other moms: “How I Found Time for Myself.”
- Special Offers :
- “Mommy Makeover Monday: 20% Off All Facials.”
For Driver (Type A) Clients :
- Tone : Professional, empowering, results-driven.
- Content Ideas :
- Webinars: “The Science of Anti-Aging: What Every Professional Should Know.”
- Quotes: “Invest in Yourself—It Pays Off.”
- Special Offers :
- “Power Hour Special: Quick Treatments for Busy Schedules.”
For Analytical (Type C) Clients :
- Tone : Trustworthy, educational, practical.
- Content Ideas :
- Workshops: “Understanding Anti-Aging Treatments: What Works and Why.”
- Articles: “The Truth About Anti-Aging Creams vs. Professional Treatments.”
- Special Offers :
- “Anti-Aging Bundle: Save 25% When You Combine Treatments.”
“Don’t be afraid to niche down. The more specific you are, the more memorable you become.” – Marie Forleo
Why This Matters for Your Medspa
By focusing on hyperpersonalization, you’re not just selling treatments—you’re building relationships. Clients who feel understood are more likely to stay loyal, refer friends, and become advocates for your business.
2025 Is the Year of Taking Risks
This is the year to stop blending in and start standing out. Hyperpersonalization requires effort, but the payoff is worth it. Start small—choose one segment to focus on, craft tailored content, and track the results. Over time, you’ll build a marketing strategy that feels authentic, intentional, and impactful.
Action Step : Begin by reviewing your EMR data and identifying your top spenders. Then, ask yourself: Who are they, and how can I serve them better? From there, create one piece of hyperpersonalized content—a post, email, or special—that speaks directly to their needs.
Remember, you don’t have to appeal to everyone. Focus on the clients who align with your vision, values, and offerings. When you do that, you’ll rise above the sameness and create a medspa brand that truly stands out.