You’ve likely heard Radiohead’s “Creep” countless times—it’s more than three decades old now, and has been reimagined by artists again and again. But recently, I came across a version that completely caught me off guard in the best way. Avie Sheck’s take, featuring his classically trained mother, elevates the track into something soaring and utterly transformative.
This unique collaboration, where personal influence and artistry breathe new life into a well-worn classic, offers a powerful lesson for entrepreneurs who want to set themselves apart.
Instead of simply duplicating what’s already out there, consider how your own unique style and unexpected partnerships could redefine the experience your clients have come to expect.
Also, listen to this and tell me it doesn’t make you feel like you are floating.
More Than Technical Skill
In your medspa, technical mastery is a given.
Clients expect high-quality treatments, professional-grade products, and adherence to safety standards. But if every medspa in town can offer similar services, then simply delivering the basics won’t make you memorable. Like an artist who dares to interpret a classic in an entirely new way, you have the opportunity to transform standard treatments into something distinctively yours. By layering in personal touches, whether it’s a custom skincare ritual, an inviting treatment room ambiance, or a signature consultation style, you set yourself apart in a market full of lookalikes.
Originality Over Imitation
Just as many musicians cover “Creep” in familiar ways, many medspas play it safe by copying what’s already popular.
Same Canva graphics, same specials, sameness voice overs, same, same, same.
While this might seem like a shortcut to success, it’s usually a path to mediocrity.
Clients have options.
If you blend into a sea of sameness, they’ll have no reason to remember your name, let alone return. Instead, think of ways to put your own spin on the services you offer.
Can you partner with a nutritionist to create holistic wellness packages? Incorporate sound therapy or guided meditation into a facial? These unique elements create an experience that lingers in a client’s mind, much like a breathtaking reinterpretation of a beloved song.
Leslie Fletcher is the perfect example of embracing her own style and uniqueness.
Embracing Collaboration for Something Truly Special
Avie Sheck didn’t just tackle “Creep” alone; he involved his classically trained mother. This collaborative touch took a familiar tune and gave it a dynamic, unexpected flavor. In your medspa, consider strategic alliances that go beyond the standard. Collaborate with a local herbalist for a one-of-a-kind facial, or a renowned massage therapist who specializes in techniques rarely found elsewhere. By bringing in outside expertise, you enrich your core offerings, showing clients that you’re not only on top of industry trends—you’re actively creating new ones.
Drawing Inspiration From Other Industries
The music world isn’t the only place you can find inspiration. Chefs reinterpret classic dishes, fashion designers update vintage silhouettes, and filmmakers remake old stories with fresh perspectives. Your medspa can follow suit, curating services that reflect your personal vision of beauty and wellness. Take inspiration from a favorite wellness retreat you visited, or that boutique hotel whose atmosphere you adored. Bring that feeling back to your own space. Clients will be drawn to something they haven’t experienced before—something that feels like it could only exist in your unique environment.
Be You, Unapologetically
In a crowded market, technical skill alone isn’t enough. Yes, you must deliver on the promised results—smooth skin, diminished wrinkles, that refreshed, radiant glow—but you should also deliver a feeling. Give clients a reason to choose you over the place down the street. Let them see the heart behind the service, the narrative that sets your brand apart.
Instead of trying to replicate what other medspas do, invest in discovering and refining what makes you different. Your clients will notice. They’ll connect with it. They’ll remember you, talk about you, and return to you. And that’s the kind of success that can’t be copied—because it’s uniquely yours.
