One of my favorite things about AI (and there are a lot of them) is the rapid increase towards understanding more about the wellness and longevity of humans. The trend is not new, ancient civilations were obsessed with it, but AI has catapulted us in to the future at warped speed!
I know a lot of Medspa owners are planning – or at least thinking about – including wellness and longevity services into their medspas to stay ahead of the curve while trying not to overwhelm their operations.
Adding new services can elevate your offerings, attract new clients, and position your medspa as a leader in the industry. But where do you start? Let’s explore some trending treatments, their degree of difficulty, and why they could be a smart addition to your practice.
Low-Difficulty Additions: Affordable and Easy to Implement
You may like to read→ Why Medspas Should Embrace Wellness Services for Pre- and Post-Menopausal Women
LED Light Therapy
- Why It’s Good: Non-invasive, affordable equipment, and easy to train staff on. Great for anti-aging, acne, and skin health.
- Degree of Difficulty: ★☆☆☆☆
- What You’ll Need: LED therapy machines (FDA-approved), basic esthetician training.
- Cost: $1,500–$3,000 for a high-quality device.
- Example: Joovv LED Light Therapy offers portable devices for medspa use.
IV Nutrient Therapy
- Why It’s Good: Growing demand for wellness boosts like hydration, immunity, and energy. Clients love the immediate results.
- Degree of Difficulty: ★★☆☆☆ (Requires a licensed nurse or higher depending on state laws).
- What You’ll Need: IV bags, vitamin blends, and sterile equipment.
- Cost: Initial setup: $2,000–$5,000. Ongoing costs are manageable.
- Example: Hydreight provides IV therapy programs for medspas.
Moderate-Difficulty: Icon or Visual Concept
Cryotherapy
- Why It’s Good: Great for athletes, pain relief, and anti-aging. It’s a standout service that can generate buzz.
- Degree of Difficulty: ★★★☆☆ (Equipment maintenance and safety training required).
- What You’ll Need: Cryotherapy chamber, trained staff for safety protocols.
- Cost: $40,000–$75,000 for a chamber.
- Example: CryoScience offers cryotherapy machines and training.
Hormone Optimization (HRT)
- Why It’s Good: Addresses a growing demand for longevity and vitality. Particularly popular with menopausal women and men over 40.
- Degree of Difficulty: ★★★★☆ (Must have an MD, DO, or NP for prescribing and monitoring).
- What You’ll Need: Specialized training in hormone therapy, access to labs for testing.
- Cost: Training: $2,000–$5,000. Labs and supplements are ongoing costs.
- Example: BioTE Medical offers training and products for hormone optimization.
High-Difficulty Additions: Cutting-Edge and Highly Specialized
NAD+ Infusion Therapy
- Why It’s Good: Appeals to high-end clients seeking anti-aging and cognitive enhancement.
- Degree of Difficulty: ★★★★★ (Advanced training and supervision required).
- What You’ll Need: Certified medical staff, IV setup, NAD+ products.
- Cost: Equipment and supplies: $5,000–$10,000. NAD+ products are expensive.
- Example: Drip Hydration provides NAD+ therapy and training.
Hyperbaric Oxygen Therapy (HBOT)
- Why It’s Good: A niche treatment for healing and rejuvenation, with a dedicated client base.
- Degree of Difficulty: ★★★★★ (Expensive equipment, must follow strict safety protocols).
- What You’ll Need: Hyperbaric oxygen chamber, advanced training for staff.
- Cost: $70,000–$150,000 for the chamber.
- Example: OxyHealth provides chambers and training.
How to Choose the Right Treatment for Your Medspa
- Assess Your Market: What are your clients asking for? Are they wellness-focused or primarily seeking aesthetic services?
- Consider Your Staff: Do you have an MD, NP, or RN on staff to meet state regulations?
- Calculate ROI: Look at costs vs. potential revenue. Start with low-risk services if you’re testing the waters.
- Leverage Partnerships: Companies like Hydreight and BioTE Medical can help with implementation.
Plan for the Future
Adding longevity and wellness services isn’t just a trend—it’s a strategy for sustainable growth. By choosing treatments that fit your market and expertise, you can future-proof your medspa and deliver incredible value to your clients.
Let us know if you’ve introduced any of these treatments or are considering it! Share your experience, or check out Medspa Mastery’s resources for more tips on growing your practice.
