Gift cards are a powerful tool to boost sales and enhance customer engagement all year round. If you’re not offering branded, digital gift cards prominently on your website, you’re leaving money on the table!
Why Digital Gift Cards Are Essential for Your Medspa
Convenient & Always Accessible
Digital gift cards provide a 24/7 revenue stream, allowing customers to purchase them anytime, without visiting your medical spa in person. This convenience is especially valuable during peak shopping times when people seek quick and easy gift solutions.
- 64% of gift cards purchased are “closed-loop” (specific to a business), making them the most popular type.
- 61% of consumers spend more than the gift card’s value when redeeming.
- 72% of gift card buyers prefer that recipients choose their own gifts.
(Source: Zenoti, 2024)
Attract New Clients
Gift cards are a great way introduce your medspa to new customers.
When someone receives a gift card, they’re more likely to try your services and return as a regular client. Medspas that offer gift cards often see a direct increase in customer acquisition and retention.
Increases Average Spend Per Client
Customers tend to spend beyond the card’s value, leading to higher revenue. You can enhance this effect by offering seasonal packages, add-ons, or discounts that encourage clients to book higher-ticket treatments.
Easy to Market for Every Occasion
Digital gift cards can be promoted year-round through social media, email campaigns, and your website. They’re ideal for last-minute shoppers and those unsure of what to buy.
Digital gift cards are also digital – which means… a great opportunity to drive traffic to your website, increase conversion and build your online presence. Everybody wins!
Eco-Friendly & Secure
People want less stuff, less paper, plastic, cards, etc.
As consumers lean towards sustainable choices, digital gift cards offer an eco-conscious alternative to plastic. They also reduce risks associated with physical cards, such as loss, theft, or damage.
How to Offer Digital Gift Cards – Even If Your EMR Doesn’t Support It
If your EMR (Electronic Medical Records) system doesn’t include a built-in gift card option, don’t worry! You can still add digital gift cards to your website using third-party services.
Check If Your EMR Offers Digital Gift Cards
Many popular EMR systems include a built-in digital gift card option that can be integrated with your website:
| Company | Digital Gift Cards Supported? |
|---|---|
| Zenoti | Yes |
| Aesthetic Record | Likely (Confirm with Sales) |
| PatientNow | No Clear Evidence |
| Mindbody | Yes |
| Boulevard | Yes |
| Vagaro | Yes |
| Jane App | Yes |
| Daysmart | Yes |
Use Third-Party Gift Card Solutions
If your EMR doesn’t offer gift cards, consider using platforms like:
| Provider | Description |
|---|---|
| Square Gift Cards | Customizable digital and physical gift cards that integrate with Square's payment system. |
| GiftUp! | Versatile gift card platform with integrations for POS systems and websites. |
| Yiftee | Specializes in e-gift cards for local businesses, great for customer acquisition. |
| Tango Card | Digital rewards and gift cards for businesses, adaptable for customer programs. |
| Gyft by First Data | Branded digital gift cards that integrate with websites or mobile apps. |
| Rybbon | Focuses on digital rewards and gift cards for marketing campaigns. |
| GiftWizard | Customizable digital gift cards with integrations for eCommerce platforms like Shopify. |
| Prepaid Technologies | Flexible gift card solutions for businesses of all sizes, with custom branding. |
Optimize the Buying Experience
- Ensure your website is mobile-friendly and the checkout process is frictionless.
- Use SEO-optimized keywords like “medspa gift cards near me” to attract local buyers.
- Promote gift cards on social media, email newsletters, and in-clinic signage.
By incorporating digital gift cards into your offerings, you create an effortless way for customers to shop while increasing revenue and attracting new clients. Start leveraging this strategy today to drive growth for your medspa!
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