. As the holiday season approaches – medspa owners are preparing for one of the busiest times of the year. A crucial element to boost sales and enhance customer engagement during this period is offering digital gift cards – and we don’t just mean for Christmas! Halloween, Black Friday, Cyber Monday, Teacher Gifts, Hostess Gifts, Christmas, New Years, Valentines Day and on and on are prime digital gift card times.
If you are NOT offering Digital Gift Cards clearly displayed on your website (and remember, brand them and customize them appropriately) you are leaving a lot of money on the table!
Here is why…
Convenient and Always Accessible
Digital gift cards provide customers with a 24/7 sales channel, allowing them to purchase services or products at any time, without needing to visit your spa physically. This convenience is especially appealing during the holiday rush, as people are often looking for quick and easy gift options. According to recent reports,
online gift card sales increased by 19% in 2023,
a trend that’s expected to continue into 2024 (Zenoti).
Attract New Clients
Offering digital gift cards can help you tap into new customer bases. When a customer buys a gift card for a friend or family member, you not only gain the sale but also introduce your medspa to someone new who may turn into a long-term client. According to industry experts, medspas that leverage
gift cards see a direct correlation to increased customer acquisition.
Encourages Higher Spending
Gift card holders tend to spend more than the value of the card itself. This phenomenon, known as “upselling,” means that
clients who receive gift cards are likely to explore additional treatments or add-ons, boosting your overall revenue.
By promoting seasonal gift card packages or discounts, you can encourage clients to opt for higher-priced services.
Promote During Key Holidays and Events
Digital gift cards are easy to promote via social media, email campaigns, and your website. You can create limited-time offers for popular holidays such as Thanksgiving, Christmas, and New Year’s, making them the perfect last-minute gift. Seasonal promotions tied to digital gift cards are a great way to stay top of mind for your customers during the holiday season
Eco-Friendly and Secure
As more consumers shift toward environmentally friendly choices, digital gift cards provide an eco-conscious alternative to plastic. They also reduce the risk of loss, theft, or damage that physical cards face, while providing an easy-to-track record for both the customer and your business.
..How to Implement Digital Gift Cards
To take full advantage of the benefits digital gift cards offer, ensure your website is optimized for mobile users and that purchasing a gift card is a smooth, intuitive process. Your EMR may also have a digital gift card systems you can share on your site.
Don’t forget to optimize your SEO by adding keywords like “gift cards near me” or “gift ideas for mom” to show up on search in your area.
Promote your gift cards across all customer touchpoints, including your social media, email newsletters, and in-store signage.
By adding digital gift cards to your offerings, you not only make holiday shopping easier for your customers but also set the stage for growth and client loyalty well into the new year.
Need Help?: Medspa Mastery is available to help you get ready for the upcoming season! Shoot us an email contact@medspamastery.co or text 971-202-0950
