What You Need to Know
Google helps potential clients find your medspa when they search online. Think of it like a massive directory that ranks businesses based on how helpful and trustworthy they are.
Why This Matters for Your Medspa
- Every second, thousands of people search for treatments you offer
- Most clients will find you through Google before booking
- Better Google rankings = more visibility = more clients
What Google Looks For
1. Keywords and Intent
What it means: Using words your clients actually type when searching
Action items:
- List your treatments using everyday terms (e.g., “Botox near me” rather than “botulinum toxin injections”)
- Include common questions in your content (e.g., “How long does lip filler last?”)
- Write pages that answer specific treatment questions
2. Quality Content
What it means: Helpful, accurate information about your services
Action items:
- Create detailed treatment pages explaining procedures, recovery, and results
- Share before/after photos (with proper consent)
- Write about your expertise and certification
- Regularly update your website with new treatment information
- Avoid copying content from other medspa websites
3. Credibility
What it means: Other reputable websites linking to yours
Action items:
- Get listed on legitimate medical directories
- Join professional associations
- Encourage satisfied clients to leave Google reviews
- Partner with local beauty bloggers or influencers
- Share your expert knowledge on other respected websites
4. User Experience
What it means: Making your website easy to use
Action items:
- Ensure your website loads quickly
- Make your contact information easy to find
- Add online booking options
- Make sure your website works well on phones
- Include clear calls-to-action (“Book Now,” “Contact Us”)
5. Local Presence
What it means: Showing up when nearby clients search
Action items:
- Create and verify your Google Business Profile
- Keep your business hours and contact info updated
- Add photos of your facility and team
- Respond to all reviews, positive and negative
- List your exact address consistently across all websites
Most medical spas adopt a ‘set it and forget it’ attitude with their website; this is the opposite approach needed for growth. If you approach your website as a living, breathing organism that needs to be feed – updated, enhanced, nurtured – weekly with interesting, educational and entertaining content Google will love you and your clients will find you – quickly!
Simple Monthly Checklist
Week 1:
- Post one new treatment page or blog post
- Update any outdated treatment information
- Respond to all new reviews
Week 2:
- Share a client success story (with permission)
- Update your before/after gallery
- Check that all links on your website work
Week 3:
- Add any new services to your website
- Update pricing if needed
- Post about any upcoming promotions
Week 4:
- Review your Google Analytics (or ask your web person to)
- Update your Google Business Profile
- Ask happy clients for reviews
- Add a timely post to your blog page
Red Flags to Avoid
- Copying content from other medspas
- Ignoring negative reviews
- Having outdated pricing or treatment information
- Making medical claims without proper documentation
- Having a slow or broken website
- Missing contact information
- Not showing your medical credentials
When to Get Help
Consider hiring an expert when:
- Your website isn’t showing up in local searches
- You’re not getting enough online bookings
- You don’t have time to maintain your online presence
- Your competitors consistently rank higher than you
- You’re launching new services or locations
Remember: Good Google rankings take time. Focus on providing valuable information to your clients, and Google will recognize your expertise.
