Should You Hire a Digital Marketing Company for Your Medspa? 10 Questions to Ask First

I get it—digital marketing can feel overwhelming. As someone who has run a digital marketing companies and worked with countless medspa owners, I’ve seen firsthand how confusing and intimidating this world can be. Many medspa owners think marketing is just about posting Instagram reels, but the reality is far more complex.

From SEO and content creation to tracking ROI and understanding medical advertising regulations, digital marketing is a series of interconnected actions. And yes, it’s a long game—results don’t happen overnight. That’s why monthly reports, clear strategies, and realistic expectations are so critical.

If you’re feeling unsure about whether to hire a digital marketing company, you’re not alone. I’ve created this guide to help you make an informed decision, one that ensures your investment drives real growth for your medspa.

Why Digital Marketing Matters for Medspas

As a medspa owner, your focus is likely on providing excellent treatments and managing your team. But what about reaching new clients? Effective digital marketing for your medspa can:

• Increase your local SEO visibility so people searching for “the best Botox injector near me” or “what is microneedling and who does it in [city]” find you first.
• Build your brand on platforms like Instagram and LinkedIn.
• Convert website visitors into loyal clients with targeted strategies.

Did You Know? 46% of all Google searches are for local businesses. Your medspa’s digital presence can make or break its visibility.

Learn more about local SEO here.

Should You Do It Yourself or Hire Help?

Many medspa owners start by managing marketing themselves, but as your business grows, it’s hard to keep up. Before hiring a digital marketing company, ask yourself these questions;

1. Do you have the time to manage campaigns effectively?
2. Are you comfortable analyzing Google Analytics and running ads?
3. Would your time be better spent on client care or business strategy?

I will always lean towards hiring a marketing agency vs DIY if you can find one you trust. Marketing is constantly changing and agencies are living in that land 24/7 and should be up on all the latest developments giving them an advantage you can lean on. 

10 Key Questions to Ask Before Hiring a Digital Marketing Company

If you’re thinking about outsourcing, here are ten must-ask questions to help you find the best digital marketing companies for medspas:

Industry Experience:

1. How many medspas have you worked with?
2. Can you share specific results from aesthetic clients?
3. What’s your understanding of medical advertising regulations?

Strategy Development:

4. What’s your approach to creating a unique marketing strategy?
5. How do you differentiate your clients from competitors?
6. What marketing channels do you prioritize for medspas?

Performance Tracking:

7. How do you measure success?
8. What metrics do you report on?
9. How often do you provide performance updates?

Contract Terms:

10. What’s the minimum commitment, and how can we terminate if needed?

Downloadable Checklist: Click here to download our “10 Questions to Vet Your Marketing Agency” checklist (with tips on answers you are looking for)

Boutique COO works with medspas globally and is a Medspa Mastery vetted agency.

Why Many Medspa Owners Feel Nervous About Outsourcing

It’s normal to feel hesitant about hiring a digital marketing company. You might worry:

• “How will I know if they’re doing a good job?”
• “What if I waste money and don’t see results?”
• “I don’t even know how to check the backend of my website!”

That’s why it’s crucial to choose a company you can trust. There are a lot of scammers out there, and also companies that are trying – but are still marketing the “old school” way. In practice we do not “endorse” a business unless they have been thoroughly vetted and even then myself and my team offer referrals very sparingly. 

However, we’ve recently vetted a women-owned digital marketing company that specializes in working with medspas and feel more than confident that this company not only understands the unique challenges and have a proven track record of delivering results but are communicative, trustworthy, and stand out from the “typical” pack.

Learn about our trusted partner here.

Trusted and vetted by Medspa Mastery.

Red Flags to Watch For

Not all agencies deliver on their promises. Be cautious if they:

• Guarantee unrealistic results, like “#1 on Google in 30 days.”
• Can’t explain their strategy in simple terms.
• Don’t offer regular performance reports.

🎩 Pro Tip: Ask for monthly reports and a clear explanation of metrics to ensure transparency.

Alternatives to Hiring a Marketing Agency

Keywords: DIY medspa marketing, affordable marketing tools for medspas

If DIY medspa marketing is your thing or you not ready to commit to an agency, there a ton of tools to help you – here are a few affordable ones to get you started:

• Canva for creating social media graphics.
• Google Ads for local campaigns targeting “facial treatments near me.”
• Mailchimp for email newsletters with high open rates.

Hiring a digital marketing company can be a game-changer for your medspa, but only if it aligns with your goals and budget. Use the questions in this guide to make an informed decision. If you’re looking for a trusted option, check out our vetted partner—it’s a choice you can feel confident about.

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