For Medspa Mastery readers, Google’s November 2024 Core Algorithm Update has significant implications for how your medspa or aesthetic clinic appears in search results.
The update emphasizes genuine, user-centered content—especially useful for those aiming to improve discoverability and maintain a trusted, authoritative presence in a competitive market.
This update aligns more with ai search requirements, which is good news. However, this also means that your approach to growth will need to adjust – basically more content, more content, more content.
Here’s a breakdown of what this means for your business and practical steps you can take to leverage these changes for greater visibility and trustworthiness.
Key Points for Medspa Owners and Aesthetic Professionals
1. Genuine, User-Centric Content is Priority
-
- Google is now focusing even more on content that is genuinely helpful to users, rather than content created with SEO alone in mind. For medspas, this means providing detailed, honest information on treatments, benefits, and what clients can realistically expect.
- Action: Review your website to ensure each page is truly informative. Answer common client questions clearly, and consider adding before-and-after examples, treatment timelines, or expert tips. This shows your expertise and builds trust with both Google and your audience.
Visit our Content Inspiration Hub for lists of what questions people are searching for by treatment.
2. Avoid Quick SEO Tricks & Generic AI Content
-
- Google’s update targets shallow, AI-generated content that doesn’t add real value to users. For your medspa, content should be tailored, precise, and reflect your expertise in aesthetics—not just filled with keywords.
- Action: Focus on creating content that feels personalized and directly useful. This could include blog posts addressing specific skincare concerns, videos showing treatment procedures, or expert insights on post-treatment care. Avoid relying on generic content or mass-produced articles.
3. Adapt to Volatile Rankings by Monitoring Performance
-
- Algorithm updates can cause fluctuations in rankings. You may have noticed your website visits have declined recenterly, do not panic. Evaluate your website’s traffic and rankings once the rollout is complete, and identify any pages that may need improvement.
- Action: Track your website analytics closely over the next few weeks. This means daily visits to analytics.google.com. If you see drops in key pages, assess the content’s quality and relevance. Google Search Console will help you find out if specific search terms are declining and allow you to optimize those pages accordingly.
4. Align with Search Intent to Meet Client Needs
-
- Google wants content that aligns with user intent—meaning, content that directly addresses what users are looking for. For medspas, this can translate to content that clarifies treatment options, explains benefits, and details the client experience.
- Action: Research popular search queries related to medspa services, then create content around those terms. Programs like Ahrefs and SEMrush are great sources of this info. For example, if “benefits of Botox vs. fillers” is a popular search, write an in-depth comparison to meet that exact need. This can help attract the right audience and improve ranking for relevant terms.
5. Diversify Traffic Sources Beyond Google
- Building a strong presence beyond Google can reduce your dependency on search rankings. For a medspa, social media, local directories, and client referrals are powerful channels.
- Action: Amplify your online presence by updating social media with client testimonials, treatment FAQs, and local partnerships. Encourage happy clients to leave Google reviews and join local business directories to reach potential clients organically.
Final Recommendations
- Focus on Authenticity: Be genuine and showcase “you” when sharing your knowledge, showcasing your treatments, and helping clients understand what to expect.
- Stay Consistent: Regularly post high-quality content that adds value, and stay updated with new developments in SEO.
- Build Trust and Authority: Google favors content that demonstrates authority. Emphasize your credentials, years of experience, and client successes, A robust “About Us” page with pictures of providers, their specialities, social links, quotes, approaches and more will make a big difference.
These approaches will not only help you navigate the ever-changing Google updates, but they’ll also position your medspa to succeed in AI-driven search, which is becoming increasingly vital for businesses to adapt to daily.
For the latest industry insights and strategies to stay ahead in a changing world, visit Medspa Mastery regularly. And don’t hesitate to reach out—our team is here to provide customized solutions like content creation, consulting, and more to help your medspa thrive.
