With Black Friday coming up fast, medspas have a unique opportunity to attract both loyal clients and new faces looking for holiday self-care.
And yes, as a medspa or aesthetic business you should have Black Friday sales!
But it’s not just about filling the schedule; it’s about creating easy, irresistible ways for clients to book treatments or buy products without any hassle. Here’s how to set up and promote a Black Friday sale that will get clients excited and keep your team organized.
You may want to read→ Compliance with Email Text Marketing
1. Make it Easy: Set Up an Online Shop for Instant Purchases
If your medspa has an online shop, you’re already ahead of the game – because great prices and ease of purchasing is what Black Friday is all about!
By offering treatment specials directly on your website, clients can snag deals from the comfort of their own homes, no phone calls needed. The beauty of this approach is it reduces friction. Rather than waiting for clients to book appointments, allow them to buy now and book later. This way, clients can lock in a discounted service and then schedule it at a convenient time. You’re essentially making it easy for them to secure a deal instantly, which increases the likelihood of impulse buys.
No Online Shop? No Problem!
For medspas without an e-commerce platform, consider these creative alternatives:
- Digital Gift Cards: Sell special holiday gift cards for specific services that clients can redeem later. Many booking software systems offer this feature.
Why Adding Digital Gift Cards to Your MedSpa Offerings is a Must This Season
- Social Media-Exclusive Offers: Announce a specific deal that clients can claim by commenting on a post or DMing your page. Keep it exclusive to a limited number of clients to build urgency.
- VIP Email Offers: Send a secret deal to your email list with a specific promo code they can mention when booking. It feels exclusive and keeps loyal clients in the loop.
2. Promote Like a Pro: Create a Black Friday Marketing Plan
Once your deals are set, it’s time to get the word out. To maximize impact, plan a mix of promotional tactics that build anticipation before the big day and keep up momentum afterward. Here’s a suggested schedule:
- 1–2 Weeks Before Black Friday: Start teasing the upcoming deals on social media, drop hints in your email newsletters, and add banners on your website. This is the “get excited” phase, so keep it light and engaging!
- 1 Week Before Black Friday: Post countdown reminders on social media and in stories.
- Use polls or questions to get clients involved (e.g., “Which treatment are you most excited to save on?”). Also, send out an email announcing what types of services will be on sale.
- Black Friday: On the big day, post consistently across social media, including real-time updates about availability or limited quantities. Send an email with direct links to purchase or reserve offers, and keep the urgency going!
- Cyber Monday & After: Follow up with an email thanking clients and sharing any remaining deals. You might also create a “last chance” post for any discounted gift cards or treatments.
Black Friday Medspa Promotion Calendar
Hover over dates for action
3. Choose the Right Deals: Focus on High-Interest Services
To decide which services will sell best, start by looking at your most popular treatments and seasonal favorites. Are clients consistently booking Botox touch-ups, facials, or laser treatments? Those are the best contenders for your Black Friday specials.
Ideas to Keep in Mind:
- Bundle Packages: Offer a bundle of 3 facials or injectables at a discounted rate. Clients often appreciate packages that provide value over time.
- Product + Service Combos: Pair a popular treatment with a high-quality skincare product. Clients love the convenience of getting both at a discount.
- Exclusive Treatments: If you have a newer treatment, consider a special introductory price. This can drive awareness and get clients curious to try something new.
- Try A Year of Treatments: Clients get busy and they forget it’s time to get [Botox, Microneedling, a facial..] Offering Botox for the year or A Year of Dermaplaning will make it easy for them to purchase their favorites at a discount at YOUR MEDSPA.
Black Friday is a chance to get creative, attract new clients, and reward your loyal base. With these strategies, you’ll be ready to offer an unforgettable experience that gets clients in the door and coming back long after the holiday season!
