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Retention Is Your Problem

Retention Is Your Problem

Here’s the uncomfortable truth about medspas: if your retention is lousy, it’s not the industry—it’s you. It isn't Groupon's fault or the new medspa down the street that just opened or the industry, marketing agency, instagram or whatever else you want to blame it on....

Proving Your E-E-A-T: The New Content Strategy – Part 3

Proving Your E-E-A-T: The New Content Strategy – Part 3

In our last post, we showed you how to transform your Google Business Profile into a powerful, AI-ready digital storefront. Now, it's time to tackle the other half of the puzzle: E-E-A-T (Expertise, Experience, Authority, and Trust). E-E-A-T is Google's core principle...

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GBP & AI Search: New Rules for Local Search – Part 2

GBP & AI Search: New Rules for Local Search – Part 2

In our last post, The New Rules of Local SEO, we talked about how AI is changing search, turning it from a list of links into an Answer Engine. We also introduced the two new rules for local businesses to succeed: 1. A perfect Google Business Profile (GBP) and 2. A...

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The New Rules of Local SEO: Part 1

The New Rules of Local SEO: Part 1

The AI Revolution Has Arrived at Your Doorstep – And It's Changing Everything About Local SEO and AI If you've noticed we've been quieter than usual about AI lately, there's a good reason. While the tech world has been in an absolute frenzy – with Google, ChatGPT,...

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The New Rules of Local SEO: Part 1

The New Rules of Local SEO: Part 1

The AI Revolution Has Arrived at Your Doorstep – And It's Changing Everything About Local SEO and AI If you've noticed we've been quieter than usual about AI lately, there's a good reason. While the tech world has been in an absolute frenzy – with Google, ChatGPT,...

The Florida “Shedspa” Story: Let’s Call This What It Really Is

The Florida “Shedspa” Story: Let’s Call This What It Really Is

Have you seen this story: A 50-year-old Florida woman named Rosa Mena was arrested after police say she was running an "unlicensed medical spa" in a shed in her backyard in Port St. Lucie. A victim experienced facial paralysis following a botched Botox injection she...

What’s Going On in Texas? The Medspa Wild West

What’s Going On in Texas? The Medspa Wild West

If it feels like every other medspa headline is coming out of Texas lately, you're not wrong—and it's not just your algorithm acting up. From counterfeit Botox to legislative crackdowns, the Lone Star State is at the center of a medspa maelstrom. Let’s unpack what’s...

In the Loop: Exploring Aesthetic Loop

In the Loop: Exploring Aesthetic Loop

As a consultant guiding medspas through startup and growth phases, I'm always on the lookout for innovative tools that can provide value to the industry. Recently, I came across Aesthetic Loop, a platform that's generating buzz among medical aesthetics...

JEM MedSpa Adds EXOMIND for Depression: Wellness in Aesthetics Grows

JEM MedSpa Adds EXOMIND for Depression: Wellness in Aesthetics Grows

The world of aesthetic medicine is evolving. Today’s top medspas aren’t just helping clients look better—they’re helping them feel better, too. A powerful example of this shift is JEM MedSpa in Orland Park, Illinois. Known for their cutting-edge aesthetic treatments,...

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Breaking News: Evolus Prepares for Evolysse™ Launch with FDA Approval

Breaking News: Evolus Prepares for Evolysse™ Launch with FDA Approval

Evolus is preparing for the official launch of Evolysse™, a new line of dermal fillers expected to rival Restylane® and Juvéderm®. With FDA approval pending for Q2 2025, medspa providers can now join Evolus’ early access list. Discover how Evolysse™ stands out with longer-lasting effects and advanced formulation technology.

The Best Time to Start Your Medspa Blog? Right Now.

The Best Time to Start Your Medspa Blog? Right Now.

Wondering if blogging is worth it for your medspa? The data says yes! A well-maintained blog can generate more leads, improve SEO, and establish your expertise. Find out how to start today.