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GBP & AI Search: New Rules for Local Search – Part 2
In our last post, we talked about how AI is changing search, turning it from a list of links into an Answer Engine. We also introduced the two new rules for local businesses to succeed: a perfect Google Business Profile (GBP) and a focus on E-E-A-T (Expertise, Experience, Authority, and Trust). In this post, we’re going to dive deep into the first rule. For a local service business, your Google Business Profile is no longer just an online listing—it is your new digital storefront, and it’s the single most important asset you have in the AI-first world.
The New Rules of Local SEO: Part 1
The AI Revolution Has Arrived at Your Doorstep – And It's Changing Everything About Local SEO and AI If you've noticed we've been quieter than usual about AI lately, there's a good reason. While the tech world has been in an absolute frenzy – with Google, ChatGPT,...
White Hats, Buckle Up: A Response to ELLE’s Med Spa Exposé
TL;DR: ELLE just ran a big investigation about counterfeit injectables, shady credentials, and limp oversight in med spas (published Aug 21, 2025). A lot of it is true (you know it, I know it)—and it’s exactly why ethical operators need to get loud, get transparent,...
Rhode Island Medical Spa Laws 2025: New Safety Act Requirements for Practice Owners
New legislation establishes mandatory facility licensing and enhanced supervision protocols for all Rhode Island medical spas - EFFECTIVE IMMEDIATELY! Rhode Island medical spa owners face significant regulatory changes following Governor Daniel McKee's signing of the...
The Medspa Owner’s Guide to Hiring and Training a Top-Tier Nurse Injector
How to bridge the skills gap and build your dream aesthetic team from the ground upEvery medspa owner knows the struggle: you're turning away clients because you can't find qualified nurse injectors. The aesthetic industry is exploding, but skilled injectors remain...
The Medspa Owner’s Guide to Hiring and Training a Top-Tier Nurse Injector
How to bridge the skills gap and build your dream aesthetic team from the ground upEvery medspa owner knows the struggle: you're turning away clients because you can't find qualified nurse injectors. The aesthetic industry is exploding, but skilled injectors remain...
The Legal Facelift: How to Build, Run, and Transition a Compliant Med Spa – Part II
READ PART IAcross the country, the medical spa industry is booming – offering patients aesthetic treatments like injectables, microneedling, and laser hair removal in a relaxed, luxurious environment. But behind the beauty lies a heavily regulated business. Despite...
John Oliver, Medspas, and the Uncomfortable Truths the Industry Can’t Ignore
Originally aired June 9 on HBO, John Oliver’s takedown of the medspa industry on Last Week Tonight was long (26 minutes) and equal parts hilarious and horrifying—and it landed with a thud right in the heart of our field. If you’re a medspa owner who caught the...
Suburban Boston in the Hot Seat: Milton Medspa Botulism Case Raises Serious Questions
There’s a lot happening in suburban Boston right now—and not just on the True Crime TikTok front. As the Karen Read trial unfolds in real-time from a courthouse in Canton, MA... - yes, that Canton and yes I have watched this trial EVER.SINGLE.DAY #FKR IYKYK ... there...
Canva Photos: What You Can (and Can’t) Legally Use on Your Website
Recently, one of my medspa clients received a very official-looking email accusing her of copyright infringement for using a stock photo on her website. The photo in question? Pulled straight from her Canva Pro account—something many of us do without a second thought....
What’s Going On in Texas? The Medspa Wild West
If it feels like every other medspa headline is coming out of Texas lately, you're not wrong—and it's not just your algorithm acting up. From counterfeit Botox to legislative crackdowns, the Lone Star State is at the center of a medspa maelstrom. Let’s unpack what’s...
What a Viral Lip Filler Video Teaches Medspas About Brand Perception in 2025
In a recent viral Newsweek article, Plastic Surgeon, @alexisparcellsmd posted a TikTok answering the question - "what is the craziest complication you have seen," and went deep into the story. And no it wasn't about a tummy tuck or boob job (iykyk) it was about lip...
In the Loop: Exploring Aesthetic Loop
As a consultant guiding medspas through startup and growth phases, I'm always on the lookout for innovative tools that can provide value to the industry. Recently, I came across Aesthetic Loop, a platform that's generating buzz among medical aesthetics...
Why Every Medspa Needs Individual Provider Pages (If You Want to Win at SEO and AI Search)
Individual provider pages help medspas rank higher, build trust, and get found in AI search. Here’s why every provider needs a page of their own.
JEM MedSpa Adds EXOMIND for Depression: Wellness in Aesthetics Grows
The world of aesthetic medicine is evolving. Today’s top medspas aren’t just helping clients look better—they’re helping them feel better, too. A powerful example of this shift is JEM MedSpa in Orland Park, Illinois. Known for their cutting-edge aesthetic treatments,...
Medspa Branding Warning: What the Renu vs. Renew Domain Case Teaches About Domain Name Disputes
If you're building your medspa brand online, choosing the right name—and securing your domain—is critical. But a recent UDRP case involving two Idaho-based spas shows what can happen when businesses try to strong-arm their way into domain ownership. In short? One spa...
FDA Cracks Down: Compounding Pharmacies Ordered to Stop Copying Ozempic and Wegovy
In a move that's sending ripples through the healthcare, telehealth, and weight-loss industries, a U.S. judge has rejected an attempt by compounding pharmacies to keep producing copies of Novo Nordisk’s blockbuster drugs, Ozempic and Wegovy. This decision ensures that...
AbbVie Files Fast-Acting/Shorter-Duration Botox Alternative for FDA Approval
In major news for the medspa industry, AbbVie has filed for approval of a fast-acting, short-duration Botox alternative known as TrenibotulinumtoxinE (TrenibotE). This new injectable aims to target moderate to severe frown lines with results that start showing in as...
AI-Powered Skincare Predictions: How Haut.AI’s SkinGPT is Transforming Patient Consultations
Bridging the Gap Between Clinical Data and Patient Expectations As aesthetic professionals, you have all faced the challenge of clearly communicating treatment results to patients. Traditional clinical studies give us valuable percentages and data points, but rarely...
Beyond the Feds: Ohio Cracks Down on 14 Med Spas for Misleading Semaglutide Claims
What’s happening in Ohio? Ohio Attorney General Dave Yost sent stern letters on April 16, 2025 to 14 med spas across the state, ordering them to stop implying their compounded versions of semaglutide and tirzepatide are FDA‑approved or just as safe and effective as...
Beyond the Feds: Ohio Cracks Down on 14 Med Spas for Misleading Semaglutide Claims
What’s happening in Ohio? Ohio Attorney General Dave Yost sent stern letters on April 16, 2025 to 14 med spas across the state, ordering them to stop implying their compounded versions of semaglutide and tirzepatide are FDA‑approved or just as safe and effective as...
What Happens to Botox and Fillers in Space?
Botox Meets Zero Gravity On April 14, 2025, Katy Perry, alongside journalist Gayle King (who walked toward that rocket like it was the DMV on a Monday), and philanthropist (and Bezos fiance) Lauren Sánchez, embarked on a historic 11-minute suborbital flight aboard...
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The Decline of Extreme Aesthetics: How Medspas Can Pivot to Natural Beauty & Holistic Wellness
The End of the "Instagram Face" Era The era of exaggerated lips, frozen foreheads, and overfilled cheeks is fading. Driven by “filler fatigue” and a cultural shift toward authenticity, clients now prioritize subtle, natural-looking results that enhance—rather than...
The Best Times to Post on Social Media in 2025 (Backed by Data)
We all know what you post matters—but when you post? That’s the quiet MVP of social strategy. Whether you’re riding a trend, launching a new product, or simply staying top of mind, timing can make or break your results. That’s why we dug into the latest research from...
What You Need to Know About The Onslaught Of Google Business Profile Suspensions
If your Google Business Page has been suspended for no apparent reason, you are not alone. GBP suspensions have been on the rise since January with little to no explanations with some taking up to 5 weeks for reinstatement. In this post, we’ll dive into the latest...
“How Do I Keep Clients From Leaving After the Peptide Ban?” – Your Top Questions Answered
You Are Not Alone Over the past month, MedSpa Mastery readers have flooded not just our emails, but social sites, quora, forums, reddit with the hundreds of questions about the compounded semaglutide/tirzepatide ban. Here are the top questions we’re hearing regarding...
Best Neuromodulator ROI 2025: Cost Comparison Botox, Daxxify, Juveau, Dysport, Xeomin & Letybo
Best Neuromodulator 2025: Compare Botox, Daxxify, Juveau, Xeomin & Letybo Medical Spa injectors all have their favorites, but if you are new to the industry or are considering adding Letybo to your neuromodulator offerings, then understanding the ROI associated...
Industry Update: Alpha Aesthetics Partners Expands Network with Mint & Needle Acquisition
Alpha Aesthetics Partners has announced its newest partnership with Mint & Needle, a Delaware-based aesthetics practice that has been making waves since its founding in 2019. This acquisition marks another strategic expansion for Alpha Aesthetics Partners, which...
What You Need to Know About The Onslaught Of Google Business Profile Suspensions
If your Google Business Page has been suspended for no apparent reason, you are not alone. GBP suspensions have been on the rise since January with little to no explanations with some taking up to 5 weeks for reinstatement. In this post, we’ll dive into the latest...
“How Do I Keep Clients From Leaving After the Peptide Ban?” – Your Top Questions Answered
You Are Not Alone Over the past month, MedSpa Mastery readers have flooded not just our emails, but social sites, quora, forums, reddit with the hundreds of questions about the compounded semaglutide/tirzepatide ban. Here are the top questions we’re hearing regarding...
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FBI Issues Warning on Fraudulent Semaglutide Compounding
The FBI warns that some compounding pharmacies, medspas, and weight loss clinics are selling misrepresented semaglutide, posing serious health risks. Find out how to protect your business and patients.
How To Reset Your Instagram Algorithm: A Fresh Start For Your Feed
Learn how to reset your Instagram algorithm and customize your feed for a healthier, more personalized experience. Follow our step-by-step guide to take control of your Instagram suggestions today.
Compounding Pharmacies Fight Back: Why Semaglutide Access Matters
Compounding pharmacies are taking legal action against the FDA to protect patient access to semaglutide. Learn why this matters for medspa owners, patients, and the future of healthcare.
Texas Botox Regulation Under Scrutiny – What Medspa Owners Everywhere Need to Know
A KXAN investigation reveals gaps in Texas Botox oversight, prompting new rules and legislative efforts. Learn how medspa owners can prepare for stricter regulations and enhance client trust.
Letybo: A New Neuromodulator Enters the U.S. Market
Letybo (LetibotulinumtoxinA), a newly FDA-approved neuromodulator from Hugel, is making its way to U.S. medspas. With competitive pricing and proven efficacy, it offers a potential alternative to Botox and other treatments. Stay informed about its availability, benefits, and market positioning to determine if it’s right for your practice.
Why Kyle Scheele’s “Crazy Ideas” Are Set to Inspire at AmSpa 2025
Kyle Scheele isn’t your typical medspa conference speaker—and that’s exactly why his keynote matters. Find out how his entrepreneurial approach challenges the clinical thinking that holds most medspa owners back, and why his “just try it” philosophy might be the wake-up call the aesthetics industry desperately needs.
Empower Aesthetics Partners with Sea Mist MedSpa: A New Chapter in the Evolving MedSpa Industry
Empower Aesthetics has partnered with Sea Mist MedSpa, marking another milestone in the rise of strategic medspa collaborations. Explore how this trend is transforming the aesthetics industry and driving success for practices worldwide.
Atlanta Based AYA Medical Spa Acquires of NYC’s Tribeca MedSpa
Discover how AYA Medical Spa’s acquisition of Tribeca MedSpa, backed by Eagle Merchant Partners, is reshaping the medspa industry through private equity-driven growth and consolidation.
Top 10 Most Popular AI Tools in 2025 – Which One Should You Use?
AI is transforming industries, and these are the 10 most popular AI tools of 2025, from image generation to AI-powered writing and automation. Find the best AI for your needs!
Atlanta Based AYA Medical Spa Acquires of NYC’s Tribeca MedSpa
Discover how AYA Medical Spa’s acquisition of Tribeca MedSpa, backed by Eagle Merchant Partners, is reshaping the medspa industry through private equity-driven growth and consolidation.
Top 10 Most Popular AI Tools in 2025 – Which One Should You Use?
AI is transforming industries, and these are the 10 most popular AI tools of 2025, from image generation to AI-powered writing and automation. Find the best AI for your needs!
FDA Announces Resolved Shortage on Wegovy and Ozempic: What This Means For Semaglutide and Medspas
With the FDA no longer recognizing semaglutide shortages, medspas relying on compounding pharmacies may need to rethink their weight loss programs.
The 2-Second Trust Hack That Makes A Huge Difference
In the aesthetics industry, trust forms in milliseconds. Learn the precise logo carousel placement strategy that elite medspas use to build instant credibility, backed by visual processing research showing it works 60,000x faster than written content.
NowSecure Urges Enterprises to Ban the DeepSeek iOS Mobile App
A recent report by NowSecure highlights critical security flaws in the DeepSeek AI mobile app, urging enterprises—including medspas—to ban its use. Discover why this matters for your business and how to stay secure while embracing AI responsibly.
How Med Spas Can Compete in the Convenience Economy: Lessons from Pinch’s Expansion to Seattle
As the convenience economy reshapes consumer expectations, med spas must find ways to reduce friction. Pinch’s expansion to Seattle shows where the industry is headed.
COO Lindsay Malachowski Bids Farewell to SKINNEY Medspa
Lindsay Malachowski bids farewell to SKINNEY Medspa after eight years, acknowledging co-founders Adriana and Marisa Martino and the team’s collective success.
Why Every Medspa Owner Is Buying Machines Wrong (And How The Client-First Machine Method™ Fixes It)
Discover why medspa owners are wasting money on machines their clients don’t want—and how The Client-First Machine Method™ helps you grow smarter by serving your best clients first.
Future-Proof Your Medspa: Why An Online Store Is No Longer Optional
Weather disruptions, holidays, weekends don’t have to mean lost revenue. Discover how top medspas are using digital strategies to maintain profits even when their physical locations are closed.
Where Did All the Reviews Go? Google’s Latest Bug is Hitting Locals—Will They Come Back?
Local businesses are losing Google reviews due to a confirmed bug affecting local business listings. Learn why it’s happening, whether reviews will return, and what steps you should take now.
“Skin by Lovely™ and Corrective Skincare LA Merge: A New Model for Medspas (Oregon and Washington Are Next)
Two of Los Angeles’ most trusted skincare brands, Skin by Lovely™ and Corrective Skincare LA, have merged to create a comprehensive center for skin wellness, combining expertise in facial aesthetics and acne care.
Allergan Aesthetics to Launch Three New State-of-the-Art Training Centers in the U.S., Expanding Access to High-Quality Aesthetics Training
Allergan Aesthetics is launching three state-of-the-art training centers in the U.S. to expand access to high-quality aesthetics education for medical professionals.
New Treatment for Frown Lines Unveiled at IMCAS: RelabotulinumtoxinA by Galderma
Galderma’s new neuromodulator, RelabotulinumtoxinA, showcased at IMCAS, delivers rapid onset and extended results for frown lines, setting a new standard in aesthetic medicine. Learn why medspa owners should take notice.
Hyperpersonalization Isn’t Optional Anymore—It’s the Key to Thriving in 2025
In 2025, generic marketing won’t cut it. Dive into hyperpersonalization strategies tailored to your clients’ personalities, motivations, and life stages—transforming your medspa’s growth potential.
Breaking News: Evolus Prepares for Evolysse™ Launch with FDA Approval
Evolus is preparing for the official launch of Evolysse™, a new line of dermal fillers expected to rival Restylane® and Juvéderm®. With FDA approval pending for Q2 2025, medspa providers can now join Evolus’ early access list. Discover how Evolysse™ stands out with longer-lasting effects and advanced formulation technology.
The Best Time to Start Your Medspa Blog? Right Now.
Wondering if blogging is worth it for your medspa? The data says yes! A well-maintained blog can generate more leads, improve SEO, and establish your expertise. Find out how to start today.
Allergan Aesthetics Unveils AA Signature Program at IMCAS 2025, Elevating Multimodal Treatment Strategies
Allergan Aesthetics unveils its AA Signature Program at IMCAS 2025, emphasizing personalized, multimodal treatment plans to enhance patient outcomes.
Healthcare Pioneer Dr. Loretta Ford, Co-Creator of the Nurse Practitioner Role, Passes Away at 104
Dr. Loretta Ford, revolutionary healthcare pioneer and co-founder of the nurse practitioner role, passes away at 104. Her legacy transformed modern healthcare delivery worldwide.
Medical Director vs. Collaborating Physician: What Every Medspa Owner Needs to Know
Confused about the difference between a collaborating physician and a medical director for your medspa? This guide explains their roles, costs, and state requirements.
Tikitoro, Skincare Brand for Kids and Teens, Secures Investment on Shark Tank
Tikitoro, a leading skincare brand for children, gained $30,000 funding on Shark Tank India. Discover their safe, gentle products and similar U.S. options for kids’ skincare.
CDC Investigating Botox-Related Illnesses in Multiple States
Discover the CDC’s investigation into counterfeit and mishandled Botox injections causing botulism-like illnesses across multiple states. Stay informed and ensure safety.
How To Barter Services Correctly: With Service Template
Starting a medical spa—or any business, really—often feels like a crash course in resourcefulness. When funds are tight, you might find yourself exploring creative options, including bartering services. Sure, in a perfect world with unlimited budgets, bartering...
HIPAA Compliance and Your Website: Don’t Fall for the Myths and Scare Tactics
Learn the truth about HIPAA compliance for medspa websites and why it’s about how tools are used, not the platform. Avoid scare tactics!
20 Ways to Answer the Question, “How Are You?” (And 20 Ways Not To)
Client interactions start with simple questions like, ‘How are you?’ Learn 20 thoughtful, engaging ways to respond that build connections and set the tone for appointments, plus what not to say.