Why Your Medspa is Missing Out on Easy Money: A Digital Wake-Up Call
As a medspa consultant, I see it constantly: beautiful websites showcasing amazing services… with no way to actually buy anything from them.
Let me be direct – your website isn’t a digital brochure.
It should be your hardest-working employee, selling services 24/7.
The $40K Mistake You’re Probably Making
It happens constantly.
When most medspas are closed due to the weather, holidays, weekends, others are still making money.
The difference?
An online shop for services. And we’re not talking small numbers here.
During peak shopping times like Black Friday, Mother’s Day, Valentine’s Day, and the December holiday rush, medspa’s with digital storefronts regularly pull in $30,000-$40,000 in just a few hours. Hours.
Yet most medspas still follow the same tired formula:
- Put up a website
- Post occasional specials with pretty graphics
- Hope people call or email or book
- Got back on social promoting it all again with no way for people to actually purchase
%
of e-commerce happens outside business hours
Your “Book Now” button is no longer enough
If you’re promoting specials on social media without a “Buy Now” button, you’re killing your own conversion rate.
Think about it – someone sees your Valentine’s Day special at 10 PM, gets excited… and then has to wait until tomorrow to call your front desk. By then, that momentum is gone.
Or
You are running a special but your client doesn’t need this service right now so they pass on by and when they do need it they choose someone else.
Or
You are having a weekend event with amazing specials but you have no way for customers who have other plans to purchase them.
Or
… you get it – the scenarios are endless.
Your Website Should Be a Revenue Machine
Your website needs to be a living, breathing entity that does three things:
- Provides valuable information and education
- Builds trust and authority
- Offers a frictionless path to purchase
%
of consumers expect online purchasing options
How Much Does It Cost to Set Up an Online Medspa Shop?
The initial investment for a professional service-booking platform typically starts at $3,000 for a custom solution. Of course this can depend upon on a lot of variables (how many services you have, graphics, seo, etc) and while this might seem like a significant $$ investment, consider that:
- A single package sale can cover 20-40% of the investment
- The return on investment typically occurs within 2-3 months
Open Source vs. Closed Source Website Platforms: Which is Best for Your Medspa?
Sell Your Services First
You do not need to sell products on your store – a process that involves shipping and inventory and a lot of time management and headaches. You can work up to that if it makes sense.
Start with these core offerings:
- Pre-paid treatment packages
- Single services
- Digital gift cards
- Membership sign-ups
- Treatment deposits
%
increase of client retention for pre-paid services
What Are the Benefits of Pre-Paid Medspa Services?
An online shop goes beyond just the sale. When clients purchase services online:
- They’re psychologically invested before walking in
- The “I’ll think about it” barrier disappears
- They’re less likely to price-shop with competitors
- Their loyalty deepens through advance commitment
Frequently Asked Questions About Medspa Online Shops
How quickly can I set up an online shop?
With most modern platforms, you can launch within 2-4 weeks, depending on your customization needs and existing website infrastructure.
What services should I offer online first?
Start with your most popular treatments and those with the highest rebooking rates. Gift cards and membership programs are also excellent initial offerings.
Will this affect my insurance or licensing?
No – selling services online doesn’t impact your medical spa licensing or insurance, as all treatments are still performed in-person by licensed professionals.
How do I handle cancellations and refunds?
Implement a clear policy that protects both your business and clients. Many medspas offer booking credits rather than direct refunds for prepaid services.
What platform should I use for online booking?
Your choice depends on budget and needs and the website platform you are using but generally open sourced platforms like WordPress have much more flexibility without recurring fees.
The Medical Spa Boom & Bust Cycle: Surviving the Correction and Thriving in a Maturing Industry
The Future of Medspa Revenue: Beyond the Treatment Room
As the aesthetics industry evolves, successful medspas will be those that create multiple revenue streams. Your expertise deserves to be accessible 24/7, regardless of weather, holidays, or business hours.
