The Skincare Exchange
A low-pressure, community-style ritual where clients bring the products they’re currently using and get clarity—without judgment, without hard selling, and without the overwhelm of “fixing everything at once.”
Why this works (the human need it fills)
Most clients aren’t confused because they don’t care about skincare — they’re confused because they’ve received too much conflicting advice. Social media, influencers, brand reps, and algorithms all speak loudly, often incorrectly.
The Skincare Exchange removes shame and replaces it with shared understanding.
When clients realize that everyone has a half-used cabinet of “almost right” products, the experience becomes social, not isolating. Learning happens in public, but safely. The medspa becomes a guide, not a salesperson. This is especially powerful for peri- and post-menopausal women, whose skin changes faster than most product advice keeps up with.
The idea
Once a month, host a “Clean Out Your Cabinet” style gathering.
Clients bring in:
Their current cleansers, serums, moisturizers, or actives Products they’re unsure about Things that used to work, but don’t anymore An aesthetician does a quick, 5-minute routine audit per person in a group setting. Products are gently categorized as:
- Keep
- Pause
- Retire
- No one is required to buy anything
How to execute it
- Schedule it monthly (same week each month builds habit)
- Set up a communal table or individual stations
- Keep audits short and educational, not corrective
- Encourage note-taking, not purchasing
- Use clear language: education-first, no pressure
Staff script: “This is just about understanding what you’re already using. There’s no expectation to change anything today.”
Time & cost reality
- Time required: 60–90 minutes monthly
- Staff load: 1–2 aestheticians rotating through
- Supplies: Tables, pens, note cards, optional samples
- What to charge: Free (best for goodwill) $10–$20 (filters no-shows, still accessible)
How to start without overwhelming staff
Do:
- Cap attendance (e.g., 10–15 people)
- Keep audits brief
- Use the same structure every time
Don’t:
- Turn it into private consults
- Push retail during the session
- Over-customize on the first run
Want the next idea delivered?
One practical idea at a time — with execution steps, time, and what to charge. Built for real medspa teams.
Ideas without proper execution are just dreams.
To turn your idea into a successful, growth strategy - your clients (and would be clients) need to know about it.
- One off marketing execution.
- Website page add or update
- Digital ecosystem strategy
- The whole thing - planning, execution, maintenance.
- Guidance. Sometimes you just needs a chat or two.
