Tikitoro, a pioneering skincare and haircare brand for children, has made waves after securing ₹25 lakh (around $30,000 USD) from Namita Thapar on Shark Tank India Season 4. This strategic investment is set to propel the brand forward, focusing on new product development, operational improvements, and expanding its market reach.
What is Tikitoro?
Founded in 2021 by Prasanna Vasanadu, Tikitoro was born out of the need for safe, age-appropriate skincare products for children and teenagers aged 4 to 16. Unlike adult products, which often contain harsh chemicals or strong active ingredients, Tikitoro emphasizes gentle formulations that are dermatologically tested, pediatrician-approved, and free from toxins.
Prasanna Vasanadu, Founder, Tikitoro emphasized,
“The brand persona and product quality perspective, we aim to resonate with families who prioritize ‘honest’ and chemical-free products that ensure safety and avoid long-term hormonal impacts for their kids and teens.”
Where Can You Buy Tikitoro?
Currently, Tikitoro is primarily available in India through its official website and other e-commerce platforms. For international customers, select products may be found on platforms like Amazon or eBay. However, availability outside India is limited at the moment, so parents worldwide will have to wait for a larger rollout.
Tikitoro’s Product Range
Tikitoro offers an innovative lineup of personal care products tailored to young, delicate skin, including:
- Face Washes: Gentle cleansers designed to maintain moisture while cleaning effectively.
- Body Washes: Mild body cleansers that leave skin soft and hydrated.
- Shampoos: Formulated to keep young hair healthy and manageable.
- Body Lotions: Lightweight moisturizers for everyday hydration.
- Sunscreens: Mineral-based sun protection safe for children.
- Hair Oils: Nourishing oils to promote scalp health and hair strength.
The brand is committed to offering products that make skincare fun and accessible for children while providing parents peace of mind.
U.S. Alternatives: Skincare Brands for Kids
In the United States, there are several brands cater to the skincare needs of children and teenagers. Here are some comparable options:
- Evereden: Known for natural, dermatologist-developed skincare products designed for children and families.
- TBH Kids: Offers kid-friendly skincare products that address concerns like oil control and acne prevention.
- CeraVe Baby: A trusted brand offering fragrance-free, gentle cleansers and moisturizers for babies and children.
- Aveeno Kids: Known for oat-based, hydrating products that are safe and effective for sensitive skin.
Why Skincare for Kids Matters
Children’s skin is thinner and more sensitive than adult skin, making it more susceptible to dryness, irritation, and environmental damage. Using age-appropriate skincare products helps protect their skin while instilling healthy self-care habits early.
Tikitoro is addressing this growing need with its focus on safe, effective, and fun products for children. As the brand grows and potentially expands into global markets, it’s set to become a key player in this niche space.
