About Medspa Mastery

Shannon Hayes founded Medspa Mastery to help aesthetic entrepreneurs build confident, profitable, and future‑ready businesses. What began as a resource for medspa owners has grown into a full ecosystem that unites education, strategy, and smart technology to accelerate success.

Shannon has spent years behind the scenes of the aesthetics industry—consulting, connecting, and crafting growth systems that actually work. Her approach combines strategic clarity with creative storytelling and modern AI tools, helping medspas attract loyal clients and become leaders in their local markets.

Our Collaborative Core

Medspa Mastery is led by Shannon Hayes and Kimber Wahl, with a powerful network of experts who specialize in medspa growth, marketing, and operational excellence. While Shannon drives the strategy and innovation, Kimber brings deep real‑world experience from running and revamping medspa and plastic surgery centers across the U.S.

During her time with Obagi, Kimber became known as one of the most effective vendor partners in aesthetics—understanding not only how to sell products, but how to position clinics to sell them through smart campaigns and team alignment.

Together, they collaborate with a trusted network of specialists in branding, AI development, and digital strategy—ensuring every client has access to high‑level expertise without the corporate complexity.

The Medspa Mastery Ecosystem

Medspa Mastery is more than a consultancy—it’s a connected suite of programs and tools designed to help medspas thrive in today’s AI‑driven landscape:

• Momentum – The foundation for scaling your medspa with structure, clarity, and measurable growth.
• The Medspa Marketing Suite – Automated, AI-powered tools that make professional marketing accessible to every medspa.
• Medspa Mastery – The central hub for education, resources, and industry insights connecting medspa owners nationwide.

Each platform works together to empower owners and teams to not just keep up—but lead—in an evolving aesthetics industry.

Our Philosophy

Medspa Mastery exists to simplify the business of beauty—giving medspa owners the systems, strategy, and support to grow with confidence.

We believe collaboration outperforms competition, that clarity drives conversion, and that the best marketing is rooted in authenticity. Whether you’re scaling your first medspa or expanding to multiple locations, our goal is to be your behind‑the‑scenes partner in sustainable growth.