If you have been using the Questions & Answers section of your Google Business Profile to explain pricing,
prep clients, or reduce repetitive calls, that feature is quietly being phased out.
Google is replacing traditional Q&A with an AI-driven experience powered by Gemini.
Instead of people asking and answering questions on your listing, Google’s AI now provides instant, conversational answers directly inside Google Maps and local search results.
For medspas, this is not a cosmetic update
This change fundamentally changes how potential clients learn about your treatments, pricing, safety, and expertise before they ever click your website.
What Changed on Google (And Why This Matters for MedSpas)
In its place, Google is rolling out conversational AI experiences often referred to as “Ask Maps”.
Powered by Gemini, this system allows users to ask natural-language questions like:
- “Is microneedling painful?”
- “How much does Botox usually cost near me?”
- “Is there a medspa that offers laser treatments with little downtime?”
Google’s AI now answers these questions automatically — without requiring users to scroll, click, or read your Q&A history.
If you read nothing else, read this!
Where Google’s AI Gets Its Answers
- Your Google Business Profile (description, services, attributes, posts)
- Your website content, especially FAQs and service pages
- Customer reviews and your responses to them
This means your content is no longer just for human readers. It is training data for Google’s AI.
If your website is vague, outdated, or missing key explanations, Google will still answer — just not always in
ways that support conversions.
Why This Shift Is Especially Important for MedSpas
Medspa searches almost always revolve around the same high-stakes questions:
- Cost and pricing ranges
- Pain level and downtime
- Safety and provider credentials
- Results and recovery expectations
With Ask Maps and AI-generated summaries, Google is now answering these questions before a user ever reaches your site.
The medspas that win in this new environment are the ones intentionally feeding the AI accurate, brand-aligned, conversion-focused information.
So now what?
Control the Narrative Before AI Does
Cost-related questions are among the most common prompts users ask Google Maps.
While you do not need to publish exact prices, you do need to provide clear ranges and context.
For example:
“Botox treatments typically range from $10–$15 per unit, depending on the number of units required for a
personalized treatment plan.”
This helps Google’s AI frame your pricing accurately instead of defaulting to generic or misleading summaries.
Reviews Are Now AI Training Data
Gemini actively analyzes review content to generate summaries like “best for natural results” or “known for friendly staff.”
Encourage happy clients to mention:
- The treatment they received
- The provider’s name
- The result or experience
When responding to reviews, reinforce your services and expertise naturally. These responses are also read and summarized by Google’s AI.
Your Google Business Profile Still Matters — A Lot
Even without public Q&A, your Google Business Profile remains one of the most trusted AI data sources.
Make sure your profile includes:
- A fully optimized business description
- Every service you offer, clearly listed
- Up-to-date attributes and categories
- Regular posts that reflect current offerings
Think of your Google Business Profile as structured input for Google’s AI — not just a listing.
What MedSpas Should Do Right Now
This is especially true if you do not have a dedicated FAQ page, your service pages are thin, or your pricing
language lacks context.
The good news: this is one of the most fixable visibility issues medspas face right now.
This shift is already underway, which makes it an ideal time to clean up, optimize, and future-proof your local
presence before the new year.
Some medspa owners will prefer a done-for-you approach, while others will want structured templates and guidance
they can implement themselves.
Either way, controlling how Google’s AI explains your business is no longer optional — it is part of modern medspa marketing.
These are the most common questions medspa owners are asking right now about Google’s removal of GBP Q&A and the shift to AI answers in Maps.
Is Google removing the Q&A section from Google Business Profiles?
Google has discontinued the Q&A API and the public Questions & Answers feature is being deprecated across
Google Business Profiles, shifting toward AI-generated answers inside Google Maps.
What is “Ask Maps” and why should medspas care?
Ask Maps is a conversational Google Maps experience powered by Gemini that answers user questions directly in Maps
using information from your Google Business Profile, your website content, and your reviews—often before a user
clicks your site.
Where does Google’s AI pull information from for local results?
Google’s AI commonly pulls from your Google Business Profile (services, description, attributes, posts), your
website (especially FAQs and service pages), and customer reviews (including your responses).
What should a medspa update first to stay visible in Google Maps?
Start with an AI-optimized FAQ page on your website, strengthen key service pages with clear treatment details and
pricing context, and ensure your Google Business Profile services and description are complete and current.
Do reviews matter more now that Google uses AI in Maps?
Yes. Reviews and review responses help shape the themes Google’s AI summarizes about your business, including
treatment names, provider names, outcomes, and overall client experience.
Control What Google’s AI Says About Your MedSpa
Google Maps is already answering questions about your treatments using AI. This limited holiday offer makes sure those answers are accurate, on-brand, and conversion-friendly — before the new year.
