Book Club
A simple, recurring gathering that turns the medspa into a place for conversation, connection, and shared meaning—not just services.
Why this matters right now
Modern adults are socially disconnected in quiet ways. They don’t lack people — they lack shared rituals. Places where showing up regularly feels natural. Places where conversation happens without performance.
It creates:
- A reason to gather
- A reason to return
- A shared language
- A shared rhythm
And it does it without noise, promotion, or pressure. For remote workers and socially isolated clients, it becomes an anchor point in the month. For peri- and post-menopausal women, it creates identity and belonging during seasons of personal change.
The idea
Host a simple, monthly Medspa Book Club.
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Not branded as wellness.
Not branded as business.
Not branded as self-improvement.
This is not an event. It’s a ritual.
How to execute this in a real medspa
- Choose one consistent day each month (example: Tuesdays 7–9pm)
- Pick approachable books: Fiction. Light nonfiction. Memoirs. Essays.
- Offer Light drinks or tea (bonus: electrolyte packets in a small bowl)
- No formal facilitation required
- The goal is conversation, not curriculum.
- Offer one special for the meeting time only - a discount on a specific product or/and a treatment discount
- Assign one staff member as a gentle point as the host who has read the book and guides discussion
Staff script (one sentence): “We host a casual book club once a month here. It’s just a relaxed space to meet, talk, and connect.”
Time & cost reality
- Time required: 60-90 minutes
- Cost to run: minimal (drinks + glasses + water)
- What to charge: Free (best for habit building) or $5 (filters no-shows and signals value)
This works because the value is emotional, not transactional.
Best fit for
- Medspas with a lounge or waiting area
- Owners who want community without the extra work of events
- Clients who are lonely, want an escape from news, need social interaction, want to gather and learn
Why it works (the human need it fills)
The Book Club supports:
- Social health: being around others without performance
- Emotional regulation: predictable ritual reduces anxiety
- Identity support: Sharing ideas and creating shared connections
- Trust: your medspa becomes a dependable anchor, not just a service
Make it easier on staff (do this, not that)
Do:
- Keep infomral
- Keep it monthly
- Keep expectations low
Don’t:
- Over plan
- Over brand
- Over curate
Want the next idea delivered?
This series is built for real medspa owners — one practical idea at a time, with execution steps, time, and what to charge.