I Don’t Chase Followers, I Build Multi-Million Dollar Medspas.
My name is Shannon Hayes, and I’m the founder of Medspa Mastery.
If you’re here, you were likely referred by a vendor or found my content after searching for real answers—not fluff.
That’s by design.
For the last decade, while I’ve been quietly focused on building profitable medspas from the ground up, the industry has become cluttered with “gurus,” “app bros” (you know EXACTLY who I am talking about), “the get 30 new clients this month” crew and on and on.
The Medspa Industry is still in its’ infancy and people want to jump on board, of course they do. There is money here for owners, providers, consultants, agencies…
I prefer to be the expert behind the curtain.
I have never had the desire (or time to be honest) to yell at you on tiktok or build followers on Instagram, likes mean nothing to me and I haven’t been on FB in years. I love that others lean in to that form of personal promotion, but the ROI doesn’t work for me or my clients, my comfort level or building long-lasting, solid, profitable businesses.
Vanity metrics do not equal business growth and success.
I prefer to be the strategic consultant who understands every pillar of your business, from HR and compliance to the seismic shift in digital patient acquisition. That makes more sense to me and it is how a business is built.
My focus is simple: Identify the hidden gaps in your growth and deliver the solutions and tools you need to achieve predictable, sustainable success.
The Medspa Industry is changing every day and it is imperative for the owners, estheticians, injectors and practice managers to understand how to pivot in order to not just grow but to survive.
Just a few years ago, a clinic could be successful just by existing but that is no longer true.
The industry is no longer new, and Medspa professionals must change and adapt in order to succeed.
My Expertise: 30 Years of Business, 10 Years in Aesthetics
My commitment to the Medspa industry isn’t about jumping on a trend; it’s the culmination of three decades of small business strategic leadership, packaged specifically for aesthetic practice owners.
What I Bring to Your Business:
Deep Industry Experience: Successfully scaled medspas from start-up to multi-million dollar revenue, mastering the entire life cycle of an aesthetic practice.
AI Innovation: I am a huge AI nerd who has been deep in the weeds of this chaos for over 2 years. I have personally developed 40+ proprietary AI-powered tools, 3 apps, more web-based apps than I can count, plugins and more designed exclusively for medspa owners—covering everything from business ops, HR, marketing, compliance, and growth tracking.
Holistic Growth: My work with clients goes beyond marketing. We identify and solve problems across the entire organization, including staff training, business process optimization, and vendor integration.
Trusted Partnership: My consulting practice operates on referrals only, ensuring I work exclusively with high-quality clients and vendor partners who value quiet, actionable expertise over social media visibility.
The Medspa Mastery Ecosystem
Medspa Mastery: Your Growth Strategy Funnel
Medspa Mastery is the home base for my insights and analysis, serving as a high-value resource for the modern medspa owner. The platform delivers the honest news, growth strategies, and digital deep-dives you need to stay ahead of the curve.
For our retained clients, we function as a full-service growth partner:
Digital Assets: Building custom, AI-optimized websites and interactive tools.
Strategic Consulting: Comprehensive gap analysis and strategy development to address revenue, operational, and staff roadblocks.
Vendor Integration: Working directly with vendors to ensure their tools integrate seamlessly and contribute to your growth strategy.
Beyond the Boardroom
Though my work impacts medspas across the country, I currently run Vitality Ventures Group and Medspa Mastery from Ridgefield, Washington, carrying the strategic mindset honed during my early career years in New Jersey.
Previously I hosted Vitality Vault podcast and co-founded the Bloom Foundation for Maternal Wellness, a non-profit dedicated to supporting mothers and families. This work reinforces my belief that a successful business must be built on empathy, integrity, and a commitment to positive impact.
Ready to find the hidden gaps in your medspa?
I do none of this alone and have a team that is as equally committed to growing medspas. We only accept a limited number of new consulting clients per quarter, often through direct referral. If you are a medspa owner ready to move from guessing to guaranteed strategy, please contact us at: [email protected] or me directly at [email protected]
Charla Wilson
Shannon Hayes has been an exceptional business mentor. She has guided me through every step of my entrepreneurial journey, and her insights and support have been invaluable. Her expertise and dedication have not only helped me grow my business but have also profoundly impacted my life and personal development.
My experience working with Shannon Hayes has been transformative. Shannon's expertise in business strategy has helped my new aesthetic business navigate the intimidating landscape of the industry. Her guidance, from refining our website to enhancing customer service, has made growth feel achievable. Implementing her strategies, such as newsletters, website updates, and business collaborations, resulted in a noticeable increase in bookings, strengthened business relationships, and improved team efforts. I highly recommend Shannon Hayes to any small business owner in the aesthetic industry looking to grow and succeed.
My experience working with Shannon Hayes has been transformative. Shannon's expertise and insight in business and marketing has catapulted by personal brand over the past 2 years. I love that she has figured out how to share her knowledge with a wide audience.
Working with Shannon Hayes has been an incredible experience. Her expertise in boosting my business' SEO performance, refining our strategy, and teaching me how to "work smarter, not harder" has been invaluable. Shannon has helped me focus on what truly drives growth for my med spa, and she's shown me where I can "cut the fat" or outsource tasks to save time, energy, and money. I wholeheartedly recommend The Medspa Mastery Team to any small business owner in the aesthetic industry who wants to grow and streamline their business efforts. It's been a game-changer for me!