The LYMA Laser has been generating significant buzz in the beauty industry, and now it’s starting to appear on medspa websites as a product for sale. Whether this is through direct sales or affiliate links, it’s a trend that medspa professionals should be paying attention to, as it signals a shift in client behavior and how devices are marketed.
Why the LYMA Laser is Making Waves
At-Home Appeal Meets Professional Recommendations:
The LYMA Laser offers a high-tech, at-home solution for addressing skin concerns like wrinkles, pigmentation, and scarring. The fact that medspas are starting to sell this device on their websites (like Luxe Atelier Spa and Jai of Beverly Hills) suggests that some professionals may see it as a complementary offering to their in-office treatments or a way to make extra cash.
The Affiliate Link Question:
For medspa owners, the decision to sell at-home devices like the LYMA Laser raises questions about business models. Is it worth offering this product as an affiliate, or even directly? By selling the device, medspas might capture clients who are drawn to the convenience of at-home treatments but still want the endorsement of a trusted professional.
But…Does the LYMA Laser Really Work?
The LYMA Laser is marketed as an alternative to professional treatments, but as with any at-home device, it comes with limitations. While the laser uses safe, low-power technology that clients can use without downtime, it typically takes longer to see results compared to in-office lasers. Medspa professionals know that professional treatments provide faster, more effective outcomes, but clients are always intrigued by the latest at-home option.
Who Is It For?
While some clients may find the LYMA Laser desirable for its convenience, it’s important to educate them on what to expect in terms of results. Medspa professionals can use this as an opportunity to explain the difference between at-home and professional-grade devices, positioning themselves as the expert resource for all things skin.
What This Means for Medspas
Education is Key:
As more medspas begin offering products like the LYMA Laser – and more companies created at-home skin care products that appear to replace medspa visits – it’s critical to educate clients about how these devices fit into their skincare routine. Explain the differences in efficacy between at-home and in-office treatments, and how medspas can complement at-home use with advanced services.
Affiliate Opportunities:
If you’re not ready to sell devices like the LYMA Laser directly, consider looking into affiliate opportunities. This way, you can offer the device to clients without stocking it and earn commissions when clients purchase through your website. Some medspas, like Luxe Atelier Spa, appear to be using this strategy to tap into client interest in the LYMA Laser.
Complementing At-Home Treatments:
Consider offering treatments that enhance or work alongside at-home devices. This positions your medspa as an essential part of the client’s skincare journey, regardless of whether they choose to use the LYMA Laser or not.
Key Takeaways for Medspa Owners
The rise in popularity of devices like the LYMA Laser, especially as medspas begin selling them, presents an opportunity for professionals to educate clients and expand their offerings. Whether through affiliate sales or direct recommendations, medspas can remain a trusted source of skin expertise while tapping into the growing at-home beauty device market. Keep an eye on trends like this and consider how they can complement your current services and client relationships.
