How to Maximize Botox Day Promotions for Your Medspa Clients: A Step-by-Step Guide

Promoting Botox Cosmetic Day effectively is a great way to promote trust and engagement with your clients… and increase bookings.

Here’s a strategic, step-by-step plan to help your clients get excited for the big day and ensure they’re well-prepared to take advantage of the exclusive offers. With limited availability of popular deals like the Buy-One-Get-One gift card and the new referral feature, building a promotional buzz is key.

1. Begin One Week Before Botox Day: Send a Pre-Event Email with Benefits and Registration Links

Timing: November 13, 2024

A week ahead is the perfect time to send an email outlining the exclusive benefits of Botox Day and inviting clients to register with Allē if they’re not already members. This email should be informative and exciting, emphasizing how Botox Cosmetic Day is a unique opportunity for savings and rewards.

Highlight Key Offers: Detail the BOGO gift card offer, Refer a Friend discount, and $10,000 sweepstakes. Reinforce the fact that these benefits are available for a limited time, encouraging early registration with Allē.

Stress the Limited Availability: Mention that in the past, gift cards have sold out quickly. This is critical in creating FOMO (Fear of Missing Out) and reminding clients to act fast.

Include Registration Links: Make it easy for clients to join Allē with clear, clickable links that guide them straight to registration. For clients who already have an account, encourage them to share this opportunity with friends to receive the referral discount.

Suggested Subject Line:
“Botox Day is Almost Here! Sign Up Now to Access Exclusive Medspa Deals!”

2. Two Days Before Botox Day: Reminder Post on Social Media & SMS Alert

Timing: November 18, 2024

As the day approaches, remind your clients through social media posts and, if appropriate, an SMS reminder to ensure they’re aware of the upcoming offers. This step is key for increasing anticipation and keeping the event top-of-mind for clients.

Promote on Social Media: Use platforms like Instagram and Facebook to share visually appealing posts about the upcoming deals. Consider including a countdown or a “last chance to register” message.

SMS Reminder for Existing Clients: Send a short, personalized SMS reminder emphasizing the limited supply of gift cards and high demand from past years. A short message like, “Ready for Botox Day? Set your alarm for Nov. 20 to grab exclusive deals!” will help build excitement and urgency.

3. The Day Before Botox Day: Final Email with Offer Highlights and How to Sign Up

Timing: November 19, 2024

Send a final email recap with a simple, action-driven reminder about Botox Day. Use a bolded call-to-action (CTA) to encourage clients to prepare their Allē account and share the details with friends.

Highlight the Offer Details One Last Time: Briefly recap the BOGO gift card, Refer a Friend feature, and the chance to win $10,000
Emphasize Limited Supply: In previous years gift cards sold out quickly, make sure your audience knows this and remind them to set their alarms so they don’t miss out.

Suggested Subject Line:
“Tomorrow’s the Big Day! Don’t Miss Out on Botox Cosmetic Day Deals”

MailChimp

Download Allergan's e-blast instructions for Botox Day

Download

4. The Morning of Botox Day: Email & SMS Reminder 5-10 Minutes Before the Sale Begins

Timing: 9:00 a.m. PT on November 20, 2024

Right before the offers go live, send one last email and SMS message to your clients. This final push will create excitement and ensure they’re ready to make a purchase as soon as the offers become available.

Send an Email and SMS at 8:50 a.m. PT: Remind clients that the BOGO gift cards and other offers are about to go live. Create a sense of urgency by reiterating that supplies are limited and the deals are available only while supplies last.
Include a Direct Link to Allē: Provide a direct link to the Allē page so clients can make their purchase or register quickly.

Suggested Email Subject Line:
“Botox Day is LIVE! Act Now to Secure Your Exclusive Deals”

SMS Suggestion:
“It’s time! Botox Cosmetic Day deals are live – don’t miss out! Head to [Allē link].”

Constant Contact

Download Allergan's e-blast instructions for Botox Day

Download

5. After Botox Day: Encourage Clients to Book Their Appointments

Timing: November 21, 2024

Once Botox Day is over, follow up with an email or text encouraging clients to schedule their treatments at your medspa. With their BOGO gift cards or referral discounts, many clients will be excited to book, so provide a clear CTA that makes it easy for them to get in touch.

Reinforce the Value of Botox Cosmetic: Remind clients of Botox’s benefits, such as smoothing lines and achieving a refreshed appearance.
Highlight Appointment Availability: Include a link to your booking page or contact information so clients can quickly reserve a time that suits them.
Encourage Booking While Spots Are Available: For added urgency, let clients know that appointments are limited and fill up quickly after Botox Day.

Suggested Email Subject Line:
“Redeem Your Botox Cosmetic Day Deals! Book Your Appointment Now”

Additional Tips for Promoting Botox Day

Create a Countdown: Add a countdown to your website or social media pages leading up to Botox Day.
Feature Client Testimonials: Share before-and-after photos or testimonials from past clients to showcase the results Botox Cosmetic can deliver.
Engage Your Followers with Polls or Q&A: Use Instagram Stories or Facebook polls to ask questions like, “Are you excited for Botox Day?” or offer a Q&A to address common Botox Cosmetic questions.

Using this strategy, your medspa can build anticipation, provide value, and make Botox Day a major success for both your clients and your business. Promote early, create urgency, and stay connected to ensure your clients get the best experience and take advantage of all that Botox Day 2024 has to offer.