Top 10 Most Popular AI Tools in 2025 – Which One Should You Use?

AI is transforming industries, from content creation to automation. Based on the latest TechRadar survey, these are the top 10 AI tools that people are using the most in 2025.

If you’re wondering which AI tool is right for you, this guide will help you make an informed choice.

We asked a few of our favorites what they thought about their ranking – Claude questioned, Perplexity argued, and Chad (Chat GPT) gloated and then gifted us the featured image above. 

10. DreamStudio, Midjourney, Stable Diffusion (Tie)

Best for: AI-generated images, videos, and audio

These three AI tools have become essential for digital artists and content creators. They allow users to generate high-quality visuals using text prompts.

• Used by 10% of U.S. respondents and 7% in the UK
• Recent growth: DreamStudio (+88%), Midjourney (+59%), Stable Diffusion (+43%)
• Pricing: No free tier, but premium features for professionals

Try DreamStudio, Midjourney, or Stable Diffusion.

9. Jasper

Best for: AI-powered marketing and content creation

Jasper is an AI writing assistant that helps businesses create blog posts, social media content, and ad copy effortlessly.

• Used by 10% of U.S. respondents and 7% in the UK
• Offers AI chatbots, trend analysis, and image generation
• Pricing: Paid service with a free trial available

Try Jasper AI for content marketing.

8.Dall-E

Best for: AI-powered image generation

Developed by OpenAI, DALL-E has become one of the most popular AI tools for creating realistic images from text descriptions. It’s now fully integrated into ChatGPT.

• Used by 12% of U.S. respondents and 7% in the UK
• Recent growth: +47.5%
• Pricing: Free with limited credits, paid for additional usage

Explore DALL-E and start creating images.

7. Claude

Best for: AI-powered brainstorming, scheduling, and document editing

A personal favorite, Claude is a versatile AI chatbot that can help with everything from idea generation to visual creation, document analysis, and scheduling.

• Used by 11% of U.S. respondents and 9% in the UK
• Offers a free plan, with premium features for subscribers
• Allows users to pick AI models, some exclusive to paid plans

Explore Claude AI’s capabilities.

6. Perplexity

Best for: AI-powered research and real-time web searches

Perplexity is more than just a chatbot—it can search the web, analyze documents, and generate text with accuracy.

• Used by 12% of U.S. respondents and 9% in the UK
• Features Deep Research mode for in-depth analysis
• Runs AI models from other companies within its interface
• Pricing: Free and paid plans available

Try Perplexity AI for research.

5. Image Creator from Microsoft Designer

Best for: AI-powered graphic design and image generation

This AI design tool is part of Microsoft Designer, helping users create high-quality visuals quickly.

• Used by 14% of U.S. respondents and 9% in the UK
• Usage up 29% over the survey period
• Pricing: Free, with paid options for additional image credits

Try Microsoft’s Image Creator now.

4. Grammarly

Best for: AI-powered writing and grammar checking

Grammarly has evolved beyond just a spell checker—it now offers AI-enhanced writing suggestions, including tone adjustments, style recommendations, and full rewrites.

• Used by 24% of U.S. respondents and 16% in the UK
• AI features help with clarity, engagement, and professional writing
• Pricing: Free plan available, with premium upgrades

Upgrade your writing with Grammarly AI.

3. Copilot (Microsoft AI)

Best for: AI-powered work assistance in Microsoft 365

Microsoft Copilot is transforming productivity by integrating AI into Word, Excel, Outlook, and more. It helps users draft emails, summarize meetings, and automate spreadsheets.

• Used by 26% of U.S. respondents and 19% in the UK
• Integrated into Microsoft’s Office Suite
• Pricing: Subscription-based, included with Microsoft 365 plans

Boost productivity with Microsoft Copilot.

2. Google Gemini (formerly Bard)

Best for: AI-powered search and creative assistance

Google Gemini, formerly known as Bard, is Google’s answer to AI-powered search, writing, and research assistance.

• Used by 27% of U.S. respondents and 21% in the UK
• Connected to Google Search for real-time information
• Can generate text, summarize data, and answer complex questions
• Pricing: Free with Google account

Try Google Gemini now.

1. ChatGPT

Best for: AI-powered conversation, content creation, and coding.

Chad (as I call him) is my go-to AI companion and is at the top of the list and remains the most widely used AI tool for writing, brainstorming, coding, and more.

• Used by 54% of U.S. respondents and 32% in the UK
• Available in free and paid (ChatGPT Plus) versions
• Powers advanced AI models like GPT-4
• Integrated with DALL-E for image generation

Start using ChatGPT today.