As someone who has been involved in medspa industry from a unique angle for years now, I was thrilled when I heard that Kyle Scheele was chosed as the Keynote at the 2025 conference in Vegas in April.
Alex Thiersch and Cathy Christensen spoke with Kyle on their latest episode of Medical Spa Insider. Check it out during your next walk, it’s a good listen!
Who is Kyle Scheele?
You probably already follow Kyle TikTok along with 4 million others but if not, you should start now.
@kylescheele Reply to @gregsabbak Story time! A bunch of you asked for this, so here it is: the essay that made me a writer. #booktok #writer #writing #storytime ♬ original sound - kylescheele
Kyle Scheele, who gives me vague male The Bloggess circa 2010 vibes, had a Viking funeral to say goodbye to his 20s and wrote a kids book about pizza that destroyed the universe – amongst other “projects” you can check out here.
Beyond The Projects… and The Hair
So yes Kyle is entertaining, handsome, relatable, does weird stuff, and has great hair – but it is his philosphy that makes him a brilliant inclusion into AmSpa’s upcoming conference.
Because his approach directly challenges the fundamental psychological conflict most medspa owners face.
Medical professionals are trained in rigid protocols, precise measurements, and risk minimization. Their entire careers reward methodical thinking and punish improvisation.
“First, do no harm” doesn’t exactly inspire bold experimentation.
But here’s the irony: succeeding in business requires exactly the opposite mindset.
That ADHD-like entrepreneurial spirit—taking risks, acting before you have all the data, embracing failure as a learning tool—is the exact fuel that powers business growth.
Kyle’s philosophy aligns perfectly with this entrepreneurial approach that medical professionals are naturally wired to resist.
The most brilliant clinicians struggle when wearing their business owner hat. They’re applying a clinical mindset to business problems, and then wondering why they’re stuck.
Beyond the Laughter
I’ll admit it: I stopped paying attention to AmSpa conferences a while back because it felt like the same small circle of industry insiders saying the same things year after year. But this shift in direction has caught my attention.
Kyle will no doubt bring plenty of laughter to his keynote, but I hope attendees take away something deeper.
Building a successful medspa requires much more than perfecting injection techniques or following Instagram trends.
It demands that entrepreneurial, ADHD-like bias-for-action mindset that’s often the opposite of clinical training.
The beauty is that you don’t have to transform your entire personality. If you recognize that you don’t naturally think like an entrepreneur, that’s valuable self-awareness. You can hire someone who does have that mindset, because trying to wear all the hats yourself only guarantees they’ll all fall off eventually.
I might actually attend this year, if only to witness Kyle challenge an audience of medical professionals to step outside their comfort zones. Sometimes the most valuable growth happens in moments of productive discomfort, and I suspect many attendees will leave with exactly the wake-up call their businesses need.
