If your Google Business Page has been suspended for no apparent reason, you are not alone. GBP suspensions have been on the rise since January with little to no explanations with some taking up to 5 weeks for reinstatement.

In this post, we’ll dive into the latest developments on Google Business Profile suspensions, share what experts and fellow business owners are saying, and lay out clear, actionable steps to safeguard your medspa’s online presence.

The New Reality for Local Business

Since January 2025, Google has been stepping up its enforcement of listing policies—and many brick and mortars that rely on local business for survival are suffering.

As Mike Blumenthal, an analyst and Google Business Profile expert, notes on SEJ

“Don’t make any changes.”

This advice resonates with many medspa owners who rely on Google Reviews to attract new clients. Even a minor edit to your listing can trigger a suspension, and with appeal times stretching out, that downtime can mean fewer appointments and lost revenue.

Why did my listing get suspended?

"My profile was fine for years – what did I do to trigger this suspension? Did I pick a wrong category?"

How do I fix it?

"I submitted an appeal and was told it could take up to five weeks. Is that normal?"

Is it due to a technical glitch or a competitor’s report?

"Did someone report my business, or is this an AI error on Google’s part?"

What evidence do I need?

"Do I include photos of my storefront and my business license? I need to know what Google’s looking for."

Key Steps to Take If Your Account Has Been Suspended

If your Google Business Profile has been suspended or you’re worried it might be, here are the crucial steps to take:

Avoid Further Changes:
– As advised by experts, refrain from editing your profile until you have clarity.
– Even small tweaks can reset the clock on your appeal process.

Audit Your Profile:
– Verify that all your details (name, address, phone number, operating hours, website) are accurate and consistent.
– Ensure your business name matches what’s on your official signage and registration.

Gather Evidence:
– Collect supporting documents such as your business license, utility bills, and photos of your medspa’s exterior and interior.
– This documentation will be your lifeline during the appeal process.

Submit an Appeal:
– Use the official Google Business Profile appeals tool.
– Clearly explain the situation and list all the corrective actions you’ve taken.
– Be patient; the process can take several weeks.

Engage with Support:
– If you receive automated responses that aren’t helping, consider reaching out on trusted industry forums or through your network for tips on escalating the issue.
– Some business owners have found success by contacting their Google Ads rep for an added nudge.

Plan for the Future:
– Once reinstated, maintain strict adherence to Google’s guidelines.
– Regularly audit your listing to avoid any inadvertent violations that could lead to another suspension.

How To Prevent Your Account From Suspension

While the rising tide of suspensions is a challenge, it’s also a call to arm yourself with knowledge and a proactive plan. Here’s what medspa owners should do right now:

Double-Check Your Details: Take a moment to review your Google Business Profile. Are there any inconsistencies?
Hold Off on Updates: If you’re planning any changes or promotions on your listing, wait until the current situation is fully resolved.
Prepare Your Evidence: Gather all relevant documents and images—think of this as your “before and after” for proving your legitimacy.
Connect with Peers: Share your experience on trusted forums like r/GoogleMyBusiness or industry groups. Sometimes, knowing you’re not alone is half the battle.
Stay Informed: Google’s policies and enforcement practices evolve. Keep up-to-date with the latest news to anticipate changes before they affect you.

Remember, your medspa’s online presence isn’t just a digital storefront—it’s a key channel for connecting with new clients and building trust. By taking these steps, you’ll not only improve your chances of a swift reinstatement but also fortify your listing against future disruptions.

Stay calm, stay compliant, and let your expertise shine through in every treatment you offer—both offline and online!

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Got questions or need a quick consult? Drop a comment below or reach out to us directly. We’re here to help you keep your medspa thriving in every aspect of your business!