Academy Award-nominated actress Salma Hayek Pinault has made her first-ever venture into aesthetic partnerships, becoming the global brand ambassador for Ultherapy PRIME® – a strategic move that perfectly aligns with the industry’s shift toward treatments that enhance natural beauty without looking “done.”
Why Salma’s Endorsement Signals a Shift in Aesthetic Trends
At 58, Hayek Pinault has long been admired for her ageless beauty and vocal stance on embracing natural aging. Unlike many Hollywood figures who have become unrecognizable through aggressive aesthetic procedures (you know who we are talking about), Hayek Pinault represents a refreshing approach that resonates with today’s clients who seek subtle enhancement rather than obvious transformation.
“Self-care is essential. Years on screen have taught me to embrace my journey and seek treatments that enhance my natural beauty,” said Hayek Pinault in the announcement made April 9, 2025. “Ultherapy PRIME boosts my production of collagen and elastin exactly where I need it, giving me a long-lasting, natural-looking lift. It’s non-invasive, takes only one session, and has zero downtime. It is the future of beauty, and that’s why I can’t stop talking about it.”
This partnership represents more than just another celebrity endorsement – it signals validation for the growing “untouched” aesthetic that clients increasingly demand. For medspa owners, this high-profile alignment with natural beauty comes at a perfect time when client preferences have definitively shifted away from obvious interventions.
The Resurgence of Ultherapy: Riding the Wave of “Untouched” Aesthetics
The timing of Ultherapy PRIME’s reintroduction to the market couldn’t be better positioned. While the original Ultherapy has been a mainstay in medspas for years, this next-generation version aligns perfectly with the current client demand for treatments that work without looking like they’ve had anything done.
Merz Aesthetics® has strategically upgraded their FDA-cleared technology to deliver on the promise of natural enhancement. The new Ultherapy PRIME goes beyond the capabilities of the original system, offering aesthetic professionals enhanced tools to:
- Lift skin on the neck with more precision
- Tighten under the chin with customizable protocols
- Elevate the eyebrows without the frozen look of neuromodulators
- Smooth lines and wrinkles on the décolleté with natural-looking results
What makes this resurgence particularly noteworthy is that clients can achieve visible yet natural results in just one session, with no downtime, and effects that can last up to a year or more – addressing the exact needs of today’s discerning aesthetic clients.
How Ultherapy PRIME Delivers on the “Natural Beauty” Promise
The secret to Ultherapy PRIME’s ability to deliver the sought-after natural look lies in its technological advancements that work with the body’s own regenerative processes rather than against them:
- Advanced micro-focused ultrasound technology that stimulates the body’s natural collagen and elastin production
- Vivid real-time imaging that allows practitioners to visualize tissue layers for more precise treatment
- Personalized treatment protocols that respect individual facial anatomy and aging patterns
“This is exactly why I chose to work with Ultherapy PRIME,” Hayek Pinault explains. “It enhances what’s already there rather than changing my appearance. The results look like me, just more refreshed and lifted.”
This approach to aesthetics – enhancing rather than altering – perfectly mirrors the current industry shift away from the overdone look that dominated the 2010s toward a more subtle approach that clients can confidently share with friends without fear of judgment.
The Business Case: Why This Partnership Matters for Your Medspa
Since its initial launch in September 2024, Ultherapy PRIME has rapidly gained traction, already cleared in over 80% of Merz Aesthetics®' targeted markets. This swift adoption suggests the technology is meeting a real market need that savvy medspa owners should be positioning to capture.
Bob Rhatigan, CEO of Merz Aesthetics®, noted: "We are proud and excited about the recent launch of Ultherapy PRIME, our next-generation platform for non-invasive skin lifting and a testament to our unwavering commitment to delivering meaningful innovations to our customers."
For medspa owners watching market trends, this high-profile partnership with Hayek Pinault represents a significant opportunity to capitalize on the growing demand for treatments that deliver natural results without the stigma previously associated with aesthetic interventions.
The partnership between Salma Hayek Pinault and Ultherapy PRIME represents more than just another celebrity endorsement – The move away from obvious interventions toward subtle enhancement reflects a maturing market where the ultimate luxury is looking naturally beautiful rather than obviously altered.
For medspa owners, this trend toward treatments that work with the body’s natural processes rather than against them presents a compelling opportunity to refresh your messaging, update your technology, and align with what today’s aesthetics clients truly want – to look like themselves, just better.
To learn more about the technical specifications of Ultherapy PRIME or to explore offering this technology in your practice, visit Ultherapy.com or follow @Ultherapy on Instagram for the latest updates and insights from Salma Hayek Pinault.
