MARKETING AND GROWTH

Top 10 Essential Sites to List Your Medspa for Maximum Exposure and Visibility
In today’s digital age, optimizing your medspa’s online presence is essential for attracting clients and driving growth. From Google My Business to industry-specific directories like RealSelf, each platform offers unique advantages to medspas looking to reach high-intent clients. Below, we dive into the top sites for listing your medspa, complete with visitor statistics, cost information, and the benefits each can bring to your business. Data provided by sources including Google My Business,...

Celebrate National Healthy Skin Month at Your Medspa
What is National Healthy Skin Month? Every November, National Healthy Skin Month focuses on raising awareness about skin health and promoting healthy skincare practices. This is a prime opportunity for medspa owners to educate their clients and attract new ones with resources and events focused on skin health. Why November is the Perfect Time for Medspa Promotions While November often sees attention on holiday promotions, positioning your medspa around skin health can set you apart. Clients...
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Beyond Social Media: Understanding the Full MedSpa Customer Journey
In the competitive world of medical spas, many owners fall into a common trap: over-relying on social media as their primary marketing strategy. While platforms like Instagram and Facebook are great tools for showcasing before-and-after photos and engaging with...
Why Professional Photos Are Essential for Your MedSpa Website
In the highly competitive world of medspas, creating a strong first impression online is crucial. Your website serves as the digital face of your business, and the images you choose to showcase can make or break that first interaction with potential clients. While it...
How the Revamped Allē Best Friends Club Can Drive Growth for Your Medspa
As a medspa owner or injector, staying ahead in the competitive aesthetics industry means offering programs that not only attract new clients but also encourage loyalty among your existing clientele. The newly revamped Allē Best Friends Club from Allergan Aesthetics...
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Why Boundaries Are Your Business’s Best Friend
Opening scene: A sun-drenched resort, the gentle lapping of waves against the poolside, and the faint clink of ice in tropical drinks. You got it? Now, zoom in on a familiar scene - a woman, smartphone in hand, squinting against the glare as she juggles a video call...

The Power of Patient Reviews: Why They Matter and How to Get More
In the digital age, online reviews have become a cornerstone of success for businesses across all industries. Whether you're choosing a new restaurant, buying a product, or booking a service, chances are you've looked at reviews to guide your decision. For medspas,...

6 Essential Steps to Prepare Your MedSpa for a Future Sale
Running a successful medspa is a rewarding experience, but what happens when it’s time to sell? Whether you’re looking to retire, move on to another venture, or just want to cash in on your hard work, it’s crucial to know whether your medspa is truly saleable. In this...
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