by Shannon Hayes | Nov 24, 2025 | Marketing and Growth, Social Media
Most Content Dies in the Middle Medspas love posting educational carousels—“What is filler?”, “What is Botox?”, “Why microneedling works.”And that’s great… except it rarely drives a single booking. Why? Because education alone isn’t enough. Your audience doesn’t just...
by Shannon Hayes | Sep 4, 2024 | Marketing and Growth, Top Stories
The aesthetics industry is rapidly changing, and while social media remains one of the most powerful tools for medspas to attract, educate, and retain clients, many practitioners still struggle with ineffective or “no” strategies that do more harm than...