The medspa industry is no stranger to change, but the recent merger between Skin by Lovely™ and Corrective Skincare LA marks a bold new chapter—not just for these two iconic Los Angeles-based practices, but potentially for medspas nationwide. As the industry navigates the challenges of the “bust” phase following years of explosive growth, this partnership offers an alternative blueprint for survival and success.
Could merging with complementary businesses become the next big trend in medspa evolution?
The Merger: A Strategic Move in Changing Times
In an era where many medspas are grappling with rising operational costs, increased competition, news of unqualified injectors, and shifting consumer demands, Skin by Lovely™ and Corrective Skincare LA have chosen collaboration over competition.
Founded in 2009, Skin by Lovely™ has built its reputation as one of the largest BOTOX® providers in the U.S., specializing in non-surgical facial rejuvenation. Meanwhile, Corrective Skincare LA , established in 1996, has carved out a niche as a leader in acne care and transformative skincare solutions. Together, they’re creating a powerhouse that addresses both aesthetic and dermatological concerns under one roof.
This isn’t just about combining services—it’s about strengthening buying power, expanding reach, and delivering unparalleled value to patients. And while the initial focus is on their Santa Monica clinic, their PR Newswire announcement on February 7, 2025 states that plans are already underway to bring this model to Skin by Lovely’s locations in Oregon and Washington later this year.
“This is more than a merger—it’s the start of a new chapter for skincare and aesthetics in Southern California and beyond,”
said Jake Laban, Board Chair of SBL Aesthetics Inc.
“Skin by Lovely’s expertise in facial injectables and Corrective Skincare LA’s focus on transforming skin health complement each other perfectly, creating an unmatched resource for patients seeking real results.”
Why This Partnership Stands Out
Unlike other recent partnerships we’ve seen in the medspa space—where companies team up with consultants or financial backers to provide marketing, operations, or growth capital—this merger represents something entirely different. It’s two established medspas joining forces to leverage each other’s strengths, streamline resources, and create a more robust offering for their clients.
Here’s why this approach is so significant:
- Shared Expertise: By merging their specialties—facial aesthetics from Skin by Lovely™ and acne care from Corrective Skincare LA—they can now offer comprehensive skin wellness solutions.
- Increased Buying Power: Combining inventory needs allows them to negotiate better pricing on products like BOTOX®, fillers, and skincare lines.
- Broader Geographic Reach: With existing locations in California, Oregon, and Washington, this merger positions them to scale efficiently and serve more communities.
For medspa owners watching the industry’s boom-and-bust cycle unfold, this strategy might be worth considering. Instead of competing in an increasingly saturated market, partnering with complementary businesses could help weather economic downturns and position your practice for long-term success.
A Blueprint for Other Medspas
If there’s one thing medspa owners should take away from this merger, it’s this: collaboration may be the key to thriving in uncertain times.
While traditional partnerships with consulting firms or private equity groups can provide short-term relief, merging with another medspa—or even forming regional alliances—could offer long-term stability and growth opportunities.
Consider the advantages:
- Cost Efficiency: Shared overhead costs and bulk purchasing power reduce expenses.
- Enhanced Reputation: Partnering with a trusted name boosts credibility and attracts new patients.
- Market Differentiation: Offering a broader range of services helps you stand out in a crowded fiel
Of course, mergers aren’t without challenges. Aligning cultures, systems, and goals takes effort. But if done right, they can lead to incredible outcomes—not just for the businesses involved, but for the entire industry.
While the Santa Monica location serves as the launchpad for this, the plan to expand into Oregon and Washington later this year is particularly noteworthy. These states have vibrant medspa markets, and introducing the combined expertise of Skin by Lovely™ and Corrective Skincare LA could disrupt the status quo.
For medspa owners in those regions, this news might spark conversations about how to adapt and innovate in response.
Final Thoughts
The merger of Skin by Lovely™ and Corrective Skincare LA isn’t just a local story—it’s a glimpse into the future of the medspa industry. Creative strategies like this remind us that innovation doesn’t always mean reinventing the wheel. Sometimes, it’s about finding the right partner to build something stronger together.
So, whether you’re a medspa owner looking for ways to thrive in challenging times or a patient eager to explore cutting-edge skincare solutions, keep an eye on what happens next. Oregon and Washington may just be the beginning.
