2025 is shaping up to be the year of partnerships in the medspa world.
Hot on the heels of Alpha Aesthetics’ latest partnership and Nordstrom’s collaboration with SkinSpirit, Empower Aesthetics has announced strategic partnerships with Georgous Aesthetic Bar and Livio Med Spa.
These moves signal a growing trend in the industry:
consolidation, collaboration, and rapid expansion to meet rising demand for high-quality aesthetic services.
Empower Aesthetics, backed by Shore Capital Partners, focuses on providing operational support, marketing expertise, and growth strategies for its partner medspas. Unlike traditional medspa franchises, Empower positions itself as a collaborative partner rather than a top-down corporate entity. This approach mirrors similar strategies by players like MedSpa Partners and Alpha Aesthetics, who have also been actively acquiring and partnering with high-performing medspas.
What’s Driving the 2025 Partnership Boom?
Several factors are contributing to this surge in medspa partnerships:
Increased Consumer Demand:
As aesthetic treatments like Botox, dermal fillers, and advanced skincare become more mainstream, medspa businesses are looking for ways to scale quickly while maintaining service quality.
Operational Support Needs:
Medspa owners—many of whom are healthcare professionals—often lack the time or expertise to handle marketing, HR, and operational logistics. Platforms like Empower Aesthetics provide critical support in these areas, making partnerships attractive.
Investor Confidence in Aesthetics:
With the aesthetics industry growing rapidly, investors see partnerships and acquisitions as a way to capitalize on market momentum.
A Closer Look at the latest Empower Partnerships:
Georgous Aesthetic Bar:
Founded in Kansas City, Georgous Aesthetic Bar has made a name for itself with top-notch injectable services and personalized skincare treatments. Empower’s partnership will likely help the brand expand its offerings while streamlining backend operations.
Livio Med Spa:
With locations in Cincinnati, Ohio, and Covington, Kentucky, Livio Med Spa is known for combining wellness and aesthetics under one roof. Partnering with Empower offers Livio a chance to scale further while enhancing the patient experience.
Connecting the Dots: Industry Consolidation
The medspa industry is no stranger to consolidation. We’ve already seen Alpha Aesthetics ramp up partnerships and Nordstrom’s venture into medspa services through its deal with SkinSpirit. This trend is not only about growth but also about building competitive advantages.
As more retail giants and investment-backed platforms enter the aesthetics space, smaller medspas face increasing pressure to either expand or partner with larger entities to stay competitive.
For medspa owners, the question now becomes:
“Should I partner or go it alone?”
This decision depends on factors like growth goals, operational challenges, and market positioning.
Partnering with Empower Aesthetics and similar platforms offer a pathway for medspa owners to focus on patient care while leaving business logistics to their partners.
Choosing to go it alone means building a team of professionals – whether in-hourse or through contractors – with the expertise in business and marketing and experience in medspa strategic growth.
Whichever choice you make, the way things have been done up until now will no longer be sustainable for success.
2025 success will depend heavily on the skills and expertise of the team you build.
(and content marketing, but that is a story for another post).
