MARKETING AND GROWTH
Future-Proof Your Medspa: Why An Online Store Is No Longer Optional
Weather disruptions, holidays, weekends don’t have to mean lost revenue. Discover how top medspas are using digital strategies to maintain profits even when their physical locations are closed.
From Pigskin to Perfect Skin: How Attain Medspa of Hoboken is Breaking Geographic Boundaries at Super Bowl LIX
While the Eagles and Chiefs prepare to face off in New Orleans, Hoboken’s Attain Medspa is changing the game in aesthetics industry partnerships. Owner Lauren Ben-Meir has secured an exclusive opportunity to provide skincare services to NFL players and their families at Super Bowl LIX, proving that geographic location doesn’t limit growth potential in the modern medspa industry.
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Our Favorite Alternative To Instagram For Brand Building is Not Just For Introverts
All hail the natural entertainers who just kill it on Instagram. I am here for every Subbio/Youn/Dr.Miami/Dr.Lee collab/fakefight/voiceover... And who doesn't love a good Savannah Boda clap back. But most of us are unable to accurately project that same level of...
This Is What People Spend Their Money On In January and February: 2025 Strategy for Medical Spas
The champagne bottles are empty, and the holiday cookies are gone. As clients trade their party outfits for gym clothes and shift their focus from gifting to self-improvement, medspa owners and practitioners face unique challenges—and opportunities—in aligning with...
Top Medspa Websites That Nailed It in 2024—How to Crush Yours in 2025
When it comes to medspa websites, some brands are absolutely crushing it. They're sleek, engaging, and designed to keep clients hooked. If you're planning a website refresh in 2025, take a page out of these medspa pros' books. Their 2024 success sets the bar for where...
What Is Salmon DNA in Skincare and Why You Should Consider It for Your Medspa
The Skincare Ingredient Everyone’s Talking About Salmon DNA, also known as polydeoxyribonucleotides (PDRN), has been generating buzz in the skincare world for the past couple of years - and since it appears to be a trend that is not going way, we are going to break it...
Google Search for Aesthetic Businesses: A Simple Guide
What You Need to Know Google helps potential clients find your medspa when they search online. Think of it like a massive directory that ranks businesses based on how helpful and trustworthy they are. Why This Matters for Your Medspa Every second, thousands of people...
Should You Hide Instagram Likes?
Hiding Instagram likes is a divisive feature. Some medspa owners see it as a way to prioritize authentic engagement, while others worry about its impact on transparency and brand perception. This post explores the data, mental health implications, and strategic insights to help you decide whether hiding likes aligns with your social media goals.
Getting to the Bottom of It: Howard Stern and Injector Chris Talk ‘Hole Tox
When Howard Stern turned his attention to “Hole Tox,” Injector Chris stepped into the limelight, offering insight into anal Botox treatments for comfort and pleasure. As sexual wellness enters mainstream conversation, these niche procedures challenge old taboos.
The Hard Truth: You’re in the Marketing and Sales Business, Not Just the MedSpa Business
Embracing your role in the marketing and sales business doesn’t diminish your expertise as a MedSpa practitioner. Instead, it amplifies your ability to reach and serve more clients effectively.
Boost Your Medspa’s Local Visibility: The Ultimate Local SEO Checklist
As a medspa owner, you know the importance of attracting clients from your local area. One of the most effective ways to do this is through local SEO (Search Engine Optimization). Local SEO focuses on optimizing your online presence to attract more business from relevant local searches. In this blog post, we'll explore essential local SEO strategies that can help your medspa rank higher in local search results and bring more clients through your doors. Plus, don't miss our comprehensive Local...
Boost Your Medspa’s Social Media Presence: What NOT to Post
One of the biggest mistakes medical professionals- (medspa owners, aestheticians, injectors, microbladers - you know who you are) -make when posting on social is forgetting that THE GOAL is to:establish yourself and your business as experts in your field build the trust of your clients and potential clients.While it's tempting to share personal experiences, the rules are different for medical professionals and it's essential to maintain a professional image that focuses on your expertise and...
Why Boundaries Are Your Business’s Best Friend
Opening scene: A sun-drenched resort, the gentle lapping of waves against the poolside, and the faint clink of ice in tropical drinks. You got it? Now, zoom in on a familiar scene - a woman, smartphone in hand, squinting against the glare as she juggles a video call on what is supposed to be her relaxing vacation. Is this you? I know was me and this was my collegue just a couple of days ago. We shall call her Sarah. Sarah and 2024 did not get along real well in the beginning. Lots of downs,...
The Power of Patient Reviews: Why They Matter and How to Get More
In the digital age, online reviews have become a cornerstone of success for businesses across all industries. Whether you're choosing a new restaurant, buying a product, or booking a service, chances are you've looked at reviews to guide your decision. For medspas, patient reviews are even more critical. Given the nature of medical spa treatments—which often involve personal care and health—building trust and credibility through positive reviews is essential. Read on to learn why patient...
6 Essential Steps to Prepare Your MedSpa for a Future Sale
Running a successful medspa is a rewarding experience, but what happens when it’s time to sell? Whether you’re looking to retire, move on to another venture, or just want to cash in on your hard work, it’s crucial to know whether your medspa is truly saleable. In this guide, we’ll explore the key factors that determine if your medspa is ready for sale and how to make it an attractive offer for potential buyers.Assessing Your MedSpa’s Financial Health One of the most important aspects of making...
Digital Gift Cards for MedSpas: Boost Your Business Online
Discover how offering digital gift cards can elevate your medspa’s online presence and sales by providing flexibility and a modern gifting option for your clients.
Google’s Latest Ranking Update: How Your Medspa Can Stay Ahead
The rules seems to be always changing when it comes to ranking, but Google’s recent algorithm update is great news for smaller medspas looking to rank higher in search results. The update shifts focus towards high-quality, user-friendly content, giving businesses like...
How Medical Providers Should Do Social In 2025: Do’s and Don’ts
Learn the top social media strategies for medspas in 2025, including platform selection, content planning, and audience engagement to grow your practice.
The Power of Seasonal Marketing: Why Fall is a Golden Opportunity for Your MedSpa
As the air turns crisp and the leaves begin to change... (and it's football season, go Ducks!) ...there's an undeniable shift in our surroundings that signals the arrival of fall. For me, fall feels comforting is synonymous —think cozy sweaters, warm drinks, and the...
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