MARKETING AND GROWTH
What You Need to Know About The Onslaught Of Google Business Profile Suspensions
If you Google Business Page has fallen victim to the latest onslaught of suspensions, this is what you need to know. If your profile is still working okay, there are steps to take to protect you from suspension.
The 2-Second Trust Hack That Makes A Huge Difference
In the aesthetics industry, trust forms in milliseconds. Learn the precise logo carousel placement strategy that elite medspas use to build instant credibility, backed by visual processing research showing it works 60,000x faster than written content.
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Should You Hide Instagram Likes?
Instagram’s option to hide the number of likes on posts has sparked plenty of discussion since its introduction. For medspa owners, whose Instagram accounts are often critical for showcasing results, building trust, and attracting new clients, deciding whether to hide...
Getting to the Bottom of It: Howard Stern and Injector Chris Talk ‘Hole Tox
If you’ve been tuning into recent buzz in the beauty and sexual wellness worlds—or you listen to Howard Stern — you may have heard of “Hole Tox.” That’s right: Botox injections into the anal area. While Hole-Tox or aka known as the less visually descriptive, but also...
Our Favorite Alternative To Instagram For Brand Building is Not Just For Introverts
All hail the natural entertainers who just kill it on Instagram. I am here for every Subbio/Youn/Dr.Miami/Dr.Lee collab/fakefight/voiceover... And who doesn't love a good Savannah Boda clap back. But most of us are unable to accurately project that same level of...
This Is What People Spend Their Money On In January and February: 2025 Strategy for Medical Spas
The champagne bottles are empty, and the holiday cookies are gone. As clients trade their party outfits for gym clothes and shift their focus from gifting to self-improvement, medspa owners and practitioners face unique challenges—and opportunities—in aligning with...
Step-by-Step Guide to S.M.A.R.T. Goals For Your Business
Setting SMART goals is a game-changer for medspa growth. Learn how to define Specific, Measurable, Achievable, Relevant, and Time-Bound objectives, backed by neuroscience, and download our free tools to start your 2025 right.
Should You Hire a Digital Marketing Company for Your Medspa? 10 Questions to Ask First
I get it—digital marketing can feel overwhelming. As someone who has run a digital marketing companies and worked with countless medspa owners, I’ve seen firsthand how confusing and intimidating this world can be. Many medspa owners think marketing is just about...
Google Search for Aesthetic Businesses: A Simple Guide
What You Need to Know Google helps potential clients find your medspa when they search online. Think of it like a massive directory that ranks businesses based on how helpful and trustworthy they are. Why This Matters for Your Medspa Every second, thousands of people...
Why Professional Photos Are Essential for Your MedSpa Website
In the highly competitive world of medspas, creating a strong first impression online is crucial. Your website serves as the digital face of your business, and the images you choose to showcase can make or break that first interaction with potential clients. While it might be tempting to use stock images or standard photos, investing in professional photography can significantly enhance your brand’s credibility, trustworthiness, and overall appeal. Building Trust and Authenticity When clients...
How the Revamped Allē Best Friends Club Can Drive Growth for Your Medspa
As a medspa owner or injector, staying ahead in the competitive aesthetics industry means offering programs that not only attract new clients but also encourage loyalty among your existing clientele. The newly revamped Allē Best Friends Club from Allergan Aesthetics is a game-changer, designed to do just that—helping you grow your business while offering clients an irresistible deal. What Is the Allē Best Friends Club? The Allē Best Friends Club is an innovative referral program that rewards...
The Hard Truth: You’re in the Marketing and Sales Business, Not Just the MedSpa Business
Embracing your role in the marketing and sales business doesn’t diminish your expertise as a MedSpa practitioner. Instead, it amplifies your ability to reach and serve more clients effectively.
Boost Your Medspa’s Local Visibility: The Ultimate Local SEO Checklist
As a medspa owner, you know the importance of attracting clients from your local area. One of the most effective ways to do this is through local SEO (Search Engine Optimization). Local SEO focuses on optimizing your online presence to attract more business from relevant local searches. In this blog post, we'll explore essential local SEO strategies that can help your medspa rank higher in local search results and bring more clients through your doors. Plus, don't miss our comprehensive Local...
Boost Your Medspa’s Social Media Presence: What NOT to Post
One of the biggest mistakes medical professionals- (medspa owners, aestheticians, injectors, microbladers - you know who you are) -make when posting on social is forgetting that THE GOAL is to:establish yourself and your business as experts in your field build the trust of your clients and potential clients.While it's tempting to share personal experiences, the rules are different for medical professionals and it's essential to maintain a professional image that focuses on your expertise and...
Why Boundaries Are Your Business’s Best Friend
Opening scene: A sun-drenched resort, the gentle lapping of waves against the poolside, and the faint clink of ice in tropical drinks. You got it? Now, zoom in on a familiar scene - a woman, smartphone in hand, squinting against the glare as she juggles a video call on what is supposed to be her relaxing vacation. Is this you? I know was me and this was my collegue just a couple of days ago. We shall call her Sarah. Sarah and 2024 did not get along real well in the beginning. Lots of downs,...
How Telemedicine is Revolutionizing MedSpas
The healthcare landscape is rapidly evolving, and telemedicine is at the forefront of that change. While it was once reserved for traditional healthcare, telemedicine has found a powerful niche in the medspa industry. Medspas are now embracing telemedicine to reach...
How to Build a High-Converting MedSpa Website
Your medspa website is your digital storefront—it's often the first impression potential clients will have of your business. To ensure your website not only attracts visitors but also converts them into clients, you need to follow key best practices. In this guide,...
Digital Gift Cards for MedSpas: Boost Your Business Online
Discover how offering digital gift cards can elevate your medspa’s online presence and sales by providing flexibility and a modern gifting option for your clients.
Google’s Latest Ranking Update: How Your Medspa Can Stay Ahead
The rules seems to be always changing when it comes to ranking, but Google’s recent algorithm update is great news for smaller medspas looking to rank higher in search results. The update shifts focus towards high-quality, user-friendly content, giving businesses like...
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