In this ultimate 2025 SEO Blueprint, I’m walking you step-by-step through how to connect keyword research, content architecture, technical SEO, and promotion into a unified system that scales your visibility.
Proving Your E-E-A-T: The New Content Strategy – Part 3
In an era when Google demands proof, your content must demonstrably show experience, authority, and trust. Dive into the new E-E-A-T content strategy — how to prove your expertise and win with content that matters.
GBP & AI Search: New Rules for Local Search – Part 2
In our last post, we talked about how AI is changing search, turning it from a list of links into an Answer Engine. We also introduced the two new rules for local businesses to succeed: a perfect Google Business Profile (GBP) and a focus on E-E-A-T (Expertise, Experience, Authority, and Trust). In this post, we’re going to dive deep into the first rule. For a local service business, your Google Business Profile is no longer just an online listing—it is your new digital storefront, and it’s the single most important asset you have in the AI-first world.
The New Rules of Local SEO: Part 1
The AI Revolution Has Arrived at Your Doorstep – And It's Changing Everything About Local SEO and AI If you've noticed we've been quieter than usual about AI lately, there's a good reason. While the tech world has been in an absolute frenzy – with Google, ChatGPT,...
How To Reset Your Instagram Algorithm: A Fresh Start For Your Feed
Learn how to reset your Instagram algorithm and customize your feed for a healthier, more personalized experience. Follow our step-by-step guide to take control of your Instagram suggestions today.
Top 10 Most Popular AI Tools in 2025 – Which One Should You Use?
AI is transforming industries, and these are the 10 most popular AI tools of 2025, from image generation to AI-powered writing and automation. Find the best AI for your needs!
NowSecure Urges Enterprises to Ban the DeepSeek iOS Mobile App
A recent report by NowSecure highlights critical security flaws in the DeepSeek AI mobile app, urging enterprises—including medspas—to ban its use. Discover why this matters for your business and how to stay secure while embracing AI responsibly.
How Med Spas Can Compete in the Convenience Economy: Lessons from Pinch’s Expansion to Seattle
As the convenience economy reshapes consumer expectations, med spas must find ways to reduce friction. Pinch’s expansion to Seattle shows where the industry is headed.
Where Did All the Reviews Go? Google’s Latest Bug is Hitting Locals—Will They Come Back?
Local businesses are losing Google reviews due to a confirmed bug affecting local business listings. Learn why it’s happening, whether reviews will return, and what steps you should take now.
Generation Beta: Because “404: Generation Name Not Found” Was Too Long
2025 is here and let's give a big welcome to all the little adorable babies that have been born in the last couple of days, as we annoint you... Generation Beta. So we're really naming a generation after what tech companies call their buggy,...
Google Search for Aesthetic Businesses: A Simple Guide
What You Need to Know Google helps potential clients find your medspa when they search online. Think of it like a massive directory that ranks businesses based on how helpful and trustworthy they are. Why This Matters for Your Medspa Every second, thousands of people...
Open Source vs. Closed Source Website Platforms: Which is Best for Your Medspa?
When it comes to choosing a website platform for your medspa, it is easy to get overwhelmed with all the of choices and if you aren't the techy type you may just lean towards the easiest option. But, as we know if life and business, easy is not always best. There are...
I Tried Sora’s AI Video Generation—And I Am Officially Freaked Out
I experimented with Sora, an AI video creation tool that taps into cutting-edge tech from OpenAI. The results—hyper-realistic scenes and seamless storytelling—left me impressed, inspired, and a little freaked out.
Top Medspa Websites That Nailed It in 2024—How to Crush Yours in 2025
The best medspa websites in 2024 blend stunning design, engaging features, and seamless interactivity to keep clients hooked. See our top picks and learn how to enhance your site.
Top MedSpa Trends to Watch for in 2025
Explore the medspa trends shaping 2025, from virtual consultations and sustainable practices to advanced body sculpting and AI-powered skincare. Learn how to implement these innovations to grow your practice and meet evolving client demands.
How to Ensure Your Medspa Website is Compliant
Compliance is more critical than ever for medspa websites. From cookie consent to data privacy, medspas must adhere to legal standards to ensure client trust and avoid potential fines. This guide covers the key compliance elements your medspa website needs, why they...
Top AI Platforms for Aesthetic Businesses: Enhance Customer Experience with Virtual Try-Ons, Simulators, and More
The aesthetic industry is buzzing with advancements, and artificial intelligence (AI) is leading the charge. From virtual try-ons to personalized consultations, AI-powered platforms allow aesthetic businesses to elevate client experiences and streamline operations....
AI Tools Every MedSpa Owner Should Be Using
As the medspa industry becomes more competitive, embracing technology—especially Artificial Intelligence (AI)—is no longer optional. AI tools can revolutionize how medspa owners operate their businesses, from improving client retention to automating marketing efforts....
How AI and Google Search Differ – The Future of Search Beyond SEO
Introduction: A Conversation with AI Recently, I engaged in a fascinating dialogue with ChatGPT—affectionately dubbed "Chad"—to explore the evolving landscape of search technology. As a medspa marketer and avid user of AI tools, I wanted to understand the fundamental...
How Google’s New AI-Organized Search Update Can Benefit Your MedSpa
Google recently rolled out a major update that uses AI to organize search results into more intuitive clusters, making it easier for users to find exactly what they need. This new structure allows users to explore related topics and subtopics in a more streamlined...
The Rise of Robots in the Medspa Industry: Innovations That Are Changing the Game
Isn't it amazing that we get to live in a time when AI and Robots are realistic parts of our discussions in business. I love it! And, while the medspa industry is no stranger to innovation, the integration of AI and robotics is taking beauty and wellness treatments to...
Why Professional Photos Are Essential for Your MedSpa Website
In the highly competitive world of medspas, creating a strong first impression online is crucial. Your website serves as the digital face of your business, and the images you choose to showcase can make or break that first interaction with potential clients. While it...
Experience the Future of MedSpas with AI Technology
Artificial intelligence (AI) is revolutionizing industries across the globe, from healthcare to finance, and the beauty and wellness sector is no exception. Imagine a world where your Medspa leverages the power of AI to enhance client experiences, streamline...