Medspa Mastery Blog
Medspa Mastery offers a suite of digital growth solutions that supports organizations and medspas in extending their reach, amplifying their brands and creating expanding their businesses
The Power of Seasonal Marketing: Why Fall is a Golden Opportunity for Your MedSpa
As the air turns crisp and the leaves begin to change... (and it's football season, go Ducks!) ...there's an undeniable shift in our surroundings that signals the arrival of fall. For me, fall feels comforting is synonymous —think cozy sweaters, warm drinks, and the...
Beyond Social Media: Understanding the Full MedSpa Customer Journey
In the competitive world of medical spas, many owners fall into a common trap: over-relying on social media as their primary marketing strategy. While platforms like Instagram and Facebook are great tools for showcasing before-and-after photos and engaging with...
Who Can Inject in Your State? Simplified Rules for Medspa Owners
If you’ve ever Googled “Can an RN do Botox in [my state]?” you’ve probably walked away more confused than when you started. Rules around injectables vary wildly, and most sources sound like they were written by a lawyer for other lawyers. Medspa owners don’t need more...
Why Professional Photos Are Essential for Your MedSpa Website
In the highly competitive world of medspas, creating a strong first impression online is crucial. Your website serves as the digital face of your business, and the images you choose to showcase can make or break that first interaction with potential clients. While it...
Top 5 Lessons from Coach Taylor on Success, Leadership, and Planning (And How They Apply to Medspa Owners)
Growing up, I had a front-row seat to the intensity, dedication, and relentless pursuit of excellence that comes with being a successful coach. My father coached college men's lacrosse at Rutgers University, and his team’s success was a direct reflection of his...
How the Revamped Allē Best Friends Club Can Drive Growth for Your Medspa
As a medspa owner or injector, staying ahead in the competitive aesthetics industry means offering programs that not only attract new clients but also encourage loyalty among your existing clientele. The newly revamped Allē Best Friends Club from Allergan Aesthetics...
How Much Can an Aesthetic Nurse Earn? Exploring Salary Trends and Factors
It is a common question - for nurses looking to break into the aesthetic industry and leave the hospital grind behind AND for growing medspas - How much do Aesthetic nurses make? Aesthetic nurses, also known as cosmetic nurses, continue to experience strong demand...
Staff Productivity and Commission Calculator
The Staff Productivity and Commission Calculator is a powerful tool for medspa owners to optimize their workforce and compensation strategies. By inputting key performance metrics such as hours worked, services performed, and retail sales for each staff member, this...
Service Pricing Calculator
The Service Pricing Calculator is an indispensable tool for medspa owners to accurately price their services while ensuring profitability. This calculator takes into account all aspects of service delivery costs, including disposables, supporting items, provider...
Treatment Combination Profitability Calculator
The Treatment Combination Profitability Calculator is a valuable asset for medspas looking to create and price effective treatment packages. This tool allows you to input various treatments with their associated costs and prices, helping you determine the most...
ROI Calculator for Medspa Promotions
The ROI (Return on Investment) Calculator for Promotions is an essential tool for medspa owners to evaluate the financial effectiveness of their marketing campaigns and special offers. By inputting key metrics such as promotion duration, expected number of clients,...
The Hard Truth: You’re in the Marketing and Sales Business, Not Just the MedSpa Business
This biggest mistake I see new Medspa owners make is not understanding the importance of creating a strategic aggressive, professional, multi-channel marketing plan BEFORE they open their doors.Every business is a marketing business first, and then it is what you do,...
Experience the Future of MedSpas with AI Technology
Artificial intelligence (AI) is revolutionizing industries across the globe, from healthcare to finance, and the beauty and wellness sector is no exception. Imagine a world where your Medspa leverages the power of AI to enhance client experiences, streamline...
Boost Your Medspa’s Local Visibility: The Ultimate Local SEO Checklist
As a medspa owner, you know the importance of attracting clients from your local area. One of the most effective ways to do this is through local SEO (Search Engine Optimization). Local SEO focuses on optimizing your online presence to attract more business from...
Should Providers Charge for Consultations?
I’ll be honest: I'm not a fan of charging for consultations and have always advised my clients against it. However, a couple of days ago, I came across the beautiful Terri Ross on Instagram or LinkedIn. She was making a compelling case for charging, emphasizing that...
Omni Aesthetics Unveils Groundbreaking AutoCorre™ Procedure
sNEWS PROVIDED BYEIN PresswireJul 17, 2024, 9:28 AM ET In the ever-evolving world of aesthetic medicine, innovation is key to providing clients with the best possible results. Today, Omni Aesthetics share news of a new treatment to the aesthetics industry. Omni...
Boost Your Medspa’s Social Media Presence: What NOT to Post
One of the biggest mistakes medical professionals- (medspa owners, aestheticians, injectors, microbladers - you know who you are) -make when posting on social is forgetting that THE GOAL is to:establish yourself and your business as experts in your field build the...
How to Know When it is Time to Hire a Practice Manager
As a small business owner and entrepreneur, you've poured your heart and soul into building your business. You're the visionary, the dreamer, the leader who brought your concept to life. You've taken the risks that most people only think about doing. You are a...
The Challenges and Strategies of Effective Management with Shakira Johnson
"If I bring a bad day home, it affects everyone. I don't want to put that on my daughter."Being a manager is one of the most challenging roles in business. While many aspire to be leaders, the reality of managing a team can be daunting. Effective management requires a...
Why Boundaries Are Your Business’s Best Friend
Opening scene: A sun-drenched resort, the gentle lapping of waves against the poolside, and the faint clink of ice in tropical drinks. You got it? Now, zoom in on a familiar scene - a woman, smartphone in hand, squinting against the glare as she juggles a video call...
PNW MedSpa Collaborative Launches to Unite Aesthetic Professionals in the Pacific Northwest
Vancouver, WA – July 1, 2024 – The PNW MedSpa Collaborative, a groundbreaking initiative designed to connect aesthetic professionals across the Pacific Northwest, has officially launched. This innovative network aims to foster a vibrant community of medical spa...
Building Trust: What Botox Injectors and Medspas Should Display on Their Website and in Their Office
Recent news has highlighted the alarming issue of fake Botox injections landing unsuspecting clients in the hospital. According to NCW Life, thirteen women were hospitalized after receiving counterfeit Botox shots. These unfortunates events underscores the importance...
Innovative Injectable Therapy Shows Promise for Treating Neck Wrinkles and Skin Laxity: A Case Study
A new case study published in Cureus by Saami Khalifian, MD; Alec D. McCarthy, MD; and Steven Yoelin, MD, examines the efficacy and safety of an injectable therapy for treating neck wrinkles and skin laxity. This therapy combines hyperdiluted calcium hydroxylapatite...
The Art of Filtering Advice
"Listen to advice, but always consider the source and their intent." Everyone has an opinion, but not everyone’s opinion matters. It's essential to know how to filter advice, identify credible sources, and listen to experts who truly know what they’re talking...
The Booming Global Medical Spa Industry: Trends and Projections
SOURCE: GLOBALNEWSWIRE. The "Medical Spa - Global Strategic Business Report" report has been added to ResearchAndMarkets.com's offering. The global medical spa industry is experiencing unprecedented growth, driven by an increasing demand for non-invasive aesthetic...
Tipping Guidelines for Medical Injectors: What You Need to Know
HIGHLIGHTS State Laws Professional Boundaries Client Comfort Clear Policy Alternative Appreciation Receptionist Training Tipping has become common for many services, especially with the rise of iPad and POS systems that prompt customers to tip at checkout. However,...
How to Decide Which Treatments to Include in Your Medspa
Starting a medspa involves numerous critical decisions, one of the most important being which treatments to offer. The right mix of services can attract a steady stream of clients, boost revenue, and establish your medspa as a go-to destination for beauty and...
The Power of Patient Reviews: Why They Matter and How to Get More
In the digital age, online reviews have become a cornerstone of success for businesses across all industries. Whether you're choosing a new restaurant, buying a product, or booking a service, chances are you've looked at reviews to guide your decision. For medspas,...
Unlock the Secret of the Desert: How Gila Monster Saliva Transformed Modern Medicine and Your Medspa
Recently, my pretend scientist boyfriend (just go with it), Dr. Andrew Huberman, from the Huberman Lab at Stanford made a post about the origins of Semaglutide and how it suppresses hunger which results in rapid and mindless (I say mindless because it takes away the...
FTC Non-Compete Ban: A Seismic Shift for Medspas
The Federal Trade Commission's (FTC) groundbreaking decision to ban non-compete agreements is set to send shockwaves through the medspa industry, where these restrictive covenants have long been a common practice for many business owners. The ruling promises to...
6 Essential Steps to Prepare Your MedSpa for a Future Sale
Running a successful medspa is a rewarding experience, but what happens when it’s time to sell? Whether you’re looking to retire, move on to another venture, or just want to cash in on your hard work, it’s crucial to know whether your medspa is truly saleable. In this...