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MARKETING AND GROWTH

Aviva Aesthetics Reveals Entrepreneur Equity: A Revolutionary Alternative to Traditional Private Equity for Med Spa Owners

Aviva Aesthetics Reveals Entrepreneur Equity: A Revolutionary Alternative to Traditional Private Equity for Med Spa Owners

As the aesthetics industry continues to mature, more med spa owners are considering their growth and exit strategies. With the AMSPA Conference 2025 kicking off tomorrow, we're breaking down one of the most innovative partnership models shaking up the industry – Aviva Aesthetics' "entrepreneur equity" approach, recently detailed on the Medical Spa Insider podcast with AMSPA founder Alex Thiersch. Beyond Traditional Private Equity: How Aviva Aesthetics is Redefining Med Spa Partnerships If...

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POPULAR

Google’s Latest Ranking Update: How Your Medspa Can Stay Ahead

Google’s Latest Ranking Update: How Your Medspa Can Stay Ahead

The rules seems to be always changing when it comes to ranking, but Google’s recent algorithm update is great news for smaller medspas looking to rank higher in search results. The update shifts focus towards high-quality, user-friendly content, giving businesses like medspas a better chance to compete with larger chains. But how do you create the kind of content that will get your medspa noticed? Here’s a breakdown of what you need to know and do to make the most of this ranking update:1....

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The Power of Seasonal Marketing: Why Fall is a Golden Opportunity for Your MedSpa

The Power of Seasonal Marketing: Why Fall is a Golden Opportunity for Your MedSpa

As the air turns crisp and the leaves begin to change... (and it's football season, go Ducks!) ...there's an undeniable shift in our surroundings that signals the arrival of fall. For me, fall feels comforting is synonymous —think cozy sweaters, warm drinks, and the vibrant colors of autumn foliage. It’s also a time when brands like Starbucks usher in the season with their iconic pumpkin spice latte, a drink that has become a cultural phenomenon. But what is it about these seasonal shifts that...

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Beyond Social Media: Understanding the Full MedSpa Customer Journey

Beyond Social Media: Understanding the Full MedSpa Customer Journey

In the competitive world of medical spas, many owners fall into a common trap: over-relying on social media as their primary marketing strategy. While platforms like Instagram and Facebook are great tools for showcasing before-and-after photos and engaging with potential clients, they act as social proof and represent just one touchpoint in a much larger customer journey. As a medspa owner or manager, it's crucial to understand that your customers' path from initial interest to loyal patronage...

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Who Can Inject in Your State? Simplified Rules for Medspa Owners

Who Can Inject in Your State? Simplified Rules for Medspa Owners

If you’ve ever Googled “Can an RN do Botox in [my state]?” you’ve probably walked away more confused than when you started. Rules around injectables vary wildly, and most sources sound like they were written by a lawyer for other lawyers. Medspa owners don’t need more jargon — they need clarity.Why This Matters Injectables are the financial engine of most medspas. But who can legally perform them depends on three key factors: Your state’s medical practice laws The provider’s license type (RN,...

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