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MARKETING AND GROWTH

GBP & AI Search: New Rules for Local Search – Part 2

GBP & AI Search: New Rules for Local Search – Part 2

In our last post, we talked about how AI is changing search, turning it from a list of links into an Answer Engine. We also introduced the two new rules for local businesses to succeed: a perfect Google Business Profile (GBP) and a focus on E-E-A-T (Expertise, Experience, Authority, and Trust). In this post, we’re going to dive deep into the first rule. For a local service business, your Google Business Profile is no longer just an online listing—it is your new digital storefront, and it’s the single most important asset you have in the AI-first world.

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The New Rules of Local SEO: Part 1

The New Rules of Local SEO: Part 1

The AI Revolution Has Arrived at Your Doorstep – And It's Changing Everything About Local SEO and AI If you've noticed we've been quieter than usual about AI lately, there's a good reason. While the tech world has been in an absolute frenzy – with Google, ChatGPT, Claude, and countless other platforms launching game-changing updates seemingly every week – we've been watching, learning, and testing behind the scenes. For nearly two years, I've been immersed in this AI evolution daily,...

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POPULAR

Aviva Aesthetics Reveals Entrepreneur Equity: A Revolutionary Alternative to Traditional Private Equity for Med Spa Owners

Aviva Aesthetics Reveals Entrepreneur Equity: A Revolutionary Alternative to Traditional Private Equity for Med Spa Owners

As the aesthetics industry continues to mature, more med spa owners are considering their growth and exit strategies. With the AMSPA Conference 2025 kicking off tomorrow, we're breaking down one of the most innovative partnership models shaking up the industry – Aviva...

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From Pigskin to Perfect Skin: How Attain Medspa of Hoboken is Breaking Geographic Boundaries at Super Bowl LIX

From Pigskin to Perfect Skin: How Attain Medspa of Hoboken is Breaking Geographic Boundaries at Super Bowl LIX

While the Eagles and Chiefs prepare to face off in New Orleans, Hoboken’s Attain Medspa is changing the game in aesthetics industry partnerships. Owner Lauren Ben-Meir has secured an exclusive opportunity to provide skincare services to NFL players and their families at Super Bowl LIX, proving that geographic location doesn’t limit growth potential in the modern medspa industry.

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This Is What People Spend Their Money On In January and February: 2025 Strategy for Medical Spas

This Is What People Spend Their Money On In January and February: 2025 Strategy for Medical Spas

The post-holiday period presents unique challenges and opportunities for medspas. As consumer priorities shift from gifting to self-improvement, it’s crucial to adapt your strategies to capitalize on the “New Year, New Me” mindset. From fitness and body contouring to wellness and recovery services, discover how to align your offerings with the latest consumer behavior trends and embrace the digital landscape to drive growth and success in the traditionally slower months of January and February.

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