MARKETING AND GROWTH
Why Every Medspa Needs Individual Provider Pages (If You Want to Win at SEO and AI Search)
Individual provider pages help medspas rank higher, build trust, and get found in AI search. Here’s why every provider needs a page of their own.
Spring Holiday Promotions That Drive Revenue: How to Market Your Medspa Specials in the AI Era
Learn how to create data-driven, AI-enhanced marketing campaigns for your medspa’s Easter, Mother’s Day, and Father’s Day promotions that maximize visibility and conversions in 2025.
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Future-Proof Your Medspa: Why An Online Store Is No Longer Optional
Why Your Medspa is Missing Out on Easy Money: A Digital Wake-Up Call As a medspa consultant, I see it constantly: beautiful websites showcasing amazing services... with no way to actually buy anything from them. Let me be direct - your website isn't a digital...
From Pigskin to Perfect Skin: How Attain Medspa of Hoboken is Breaking Geographic Boundaries at Super Bowl LIX
Move over, sports drinks and snack sponsors - there's a new player in the Super Bowl lineup, and they're proving that local boundaries don't limit success! While the Kansas City Chiefs and Philadelphia Eagles prepare to battle it out in New Orleans in Super Bowl LIX,...
What Is The Best Medspa Software? A Comprehensive Comparison for 2025
Choosing the right Electronic Medical Records (EMR) system for your medspa can feel overwhelming—especially when there are so many options available. From AI-powered insights to telehealth capabilities, inventory management, and CRM tools, each system caters to...
How to Promote Your Specials For Maximum Exposure: A Step-by-Step Guide
As a medspa owner, you know that certain days on the calendar—like Valentine’s Day, Mother’s Day, or even New Year’s—are prime opportunities to attract new clients and delight existing ones. These “calendar events” are moments when people are actively searching online...
What Is The Best Medspa Software? A Comprehensive Comparison for 2025
Discover the best EMR systems for medspas in 2025. Compare features, pricing, and scalability to find the perfect fit for your practice.
How to Promote Your Specials For Maximum Exposure: A Step-by-Step Guide
Discover a comprehensive, step-by-step guide to promoting your medspa specials
Going Beyond the Graphic: Boosting Your Marketing and SEO Impact
Learn how to transform your medspa marketing with a powerful blend of visuals and compelling text that drives SEO and conversions for specials like Valentine’s Day, ensuring every graphic has the engine it needs to perform
Step-by-Step Guide to S.M.A.R.T. Goals For Your Business
Setting SMART goals is a game-changer for medspa growth. Learn how to define Specific, Measurable, Achievable, Relevant, and Time-Bound objectives, backed by neuroscience, and download our free tools to start your 2025 right.
Should You Hire a Digital Marketing Company for Your Medspa? 10 Questions to Ask First
I get it—digital marketing can feel overwhelming. As someone who has run a digital marketing companies and worked with countless medspa owners, I’ve seen firsthand how confusing and intimidating this world can be. Many medspa owners think marketing is just about posting Instagram reels, but the reality is far more complex. From SEO and content creation to tracking ROI and understanding medical advertising regulations, digital marketing is a series of interconnected actions. And yes, it’s a...
Google Search for Aesthetic Businesses: A Simple Guide
What You Need to Know Google helps potential clients find your medspa when they search online. Think of it like a massive directory that ranks businesses based on how helpful and trustworthy they are. Why This Matters for Your Medspa Every second, thousands of people search for treatments you offer Most clients will find you through Google before booking Better Google rankings = more visibility = more clients What Google Looks For 1. Keywords and Intent What it means: Using words your clients...
Should You Hide Instagram Likes?
Hiding Instagram likes is a divisive feature. Some medspa owners see it as a way to prioritize authentic engagement, while others worry about its impact on transparency and brand perception. This post explores the data, mental health implications, and strategic insights to help you decide whether hiding likes aligns with your social media goals.
Getting to the Bottom of It: Howard Stern and Injector Chris Talk ‘Hole Tox
When Howard Stern turned his attention to “Hole Tox,” Injector Chris stepped into the limelight, offering insight into anal Botox treatments for comfort and pleasure. As sexual wellness enters mainstream conversation, these niche procedures challenge old taboos.
Our Favorite Alternative To Instagram For Brand Building is Not Just For Introverts
All hail the natural entertainers who just kill it on Instagram. I am here for every Subbio/Youn/Dr.Miami/Dr.Lee collab/fakefight/voiceover... And who doesn't love a good Savannah Boda clap back. But most of us are unable to accurately project that same level of comfortability and confidence when it is time to perform for the cameras. And I have heard from countless of Medical Spa Professionals about how much it pains them to even think of doing another reel/story/post. So here is my answer,...
Are You On Threads? The Social Media Site, Not The Face
You've seen it. Threads showed up on Instagram like a new toy in a Happy Meal. But the kind that you aren't sure what to do with. Well, if you are on it, dig in, because you are one of 275 million people light tweeting (because isn't that really what it is?) every day...
Top 10 Essential Sites to List Your Medspa for Maximum Exposure and Visibility
In today’s digital age, optimizing your medspa’s online presence is essential for attracting clients and driving growth. From Google My Business to industry-specific directories like RealSelf, each platform offers unique advantages to medspas looking to reach...
Celebrate National Healthy Skin Month at Your Medspa
What is National Healthy Skin Month? Every November, National Healthy Skin Month focuses on raising awareness about skin health and promoting healthy skincare practices. This is a prime opportunity for medspa owners to educate their clients and attract new ones with...
Top Questions Searched – Double Chins
Welcome to our Top Questions series, where we answer the most frequently asked questions about popular medspa treatments. Whether you're a medspa owner, a practitioner, or marketer, these questions will help you understand what clients are searching for and what they...
How Telemedicine is Revolutionizing MedSpas
The healthcare landscape is rapidly evolving, and telemedicine is at the forefront of that change. While it was once reserved for traditional healthcare, telemedicine has found a powerful niche in the medspa industry. Medspas are now embracing telemedicine to reach...
How to Build a High-Converting MedSpa Website
Your medspa website is your digital storefront—it's often the first impression potential clients will have of your business. To ensure your website not only attracts visitors but also converts them into clients, you need to follow key best practices. In this guide,...
Digital Gift Cards for MedSpas: Boost Your Business Online
Gift cards are a powerful tool to boost sales and enhance customer engagement all year round. If you’re not offering branded, digital gift cards prominently on your website, you’re leaving money on the table!Why Digital Gift Cards Are Essential for Your Medspa...
Google’s Latest Ranking Update: How Your Medspa Can Stay Ahead
The rules seems to be always changing when it comes to ranking, but Google’s recent algorithm update is great news for smaller medspas looking to rank higher in search results. The update shifts focus towards high-quality, user-friendly content, giving businesses like...
How Medical Providers Should Do Social In 2025: Do’s and Don’ts
The aesthetics industry is rapidly changing, and while social media remains one of the most powerful tools for medspas to attract, educate, and retain clients, many practitioners still struggle with ineffective or "no" strategies that do more harm than good. In 2025,...
The Power of Seasonal Marketing: Why Fall is a Golden Opportunity for Your MedSpa
As the air turns crisp and the leaves begin to change... (and it's football season, go Ducks!) ...there's an undeniable shift in our surroundings that signals the arrival of fall. For me, fall feels comforting is synonymous —think cozy sweaters, warm drinks, and the...
Beyond Social Media: Understanding the Full MedSpa Customer Journey
In the competitive world of medical spas, many owners fall into a common trap: over-relying on social media as their primary marketing strategy. While platforms like Instagram and Facebook are great tools for showcasing before-and-after photos and engaging with...
Why Professional Photos Are Essential for Your MedSpa Website
In the highly competitive world of medspas, creating a strong first impression online is crucial. Your website serves as the digital face of your business, and the images you choose to showcase can make or break that first interaction with potential clients. While it...
How the Revamped Allē Best Friends Club Can Drive Growth for Your Medspa
As a medspa owner or injector, staying ahead in the competitive aesthetics industry means offering programs that not only attract new clients but also encourage loyalty among your existing clientele. The newly revamped Allē Best Friends Club from Allergan Aesthetics...
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