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MARKETING AND GROWTH

Canva Photos: What You Can (and Can’t) Legally Use on Your Website

Canva Photos: What You Can (and Can’t) Legally Use on Your Website

Recently, one of my medspa clients received a very official-looking email accusing her of copyright infringement for using a stock photo on her website. The photo in question? Pulled straight from her Canva Pro account—something many of us do without a second thought. The message demanded proof of a valid license or required her to “relicense” the image through a sketchy third-party stock website. It was intimidating, confusing, and designed to make a small business owner panic. Sound...

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Should You Hire a Digital Marketing Company for Your Medspa? 10 Questions to Ask First

Should You Hire a Digital Marketing Company for Your Medspa? 10 Questions to Ask First

I get it—digital marketing can feel overwhelming. As someone who has run a digital marketing companies and worked with countless medspa owners, I’ve seen firsthand how confusing and intimidating this world can be. Many medspa owners think marketing is just about posting Instagram reels, but the reality is far more complex. From SEO and content creation to tracking ROI and understanding medical advertising regulations, digital marketing is a series of interconnected actions. And yes, it’s a...

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How Google’s November 2024 Update Impacts Medspas: Boost Your Search Ranking with User-Centric Content

How Google’s November 2024 Update Impacts Medspas: Boost Your Search Ranking with User-Centric Content

Google’s latest core algorithm update emphasizes genuinely helpful content, impacting how medspas appear in search results. Explore practical steps for boosting visibility, from aligning with client needs to adapting for AI search trends. Stay ahead in a rapidly evolving SEO landscape with Medspa Mastery’s expert tips and resources.

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