MARKETING AND GROWTH
Aviva Aesthetics Reveals Entrepreneur Equity: A Revolutionary Alternative to Traditional Private Equity for Med Spa Owners
As the aesthetics industry continues to mature, more med spa owners are considering their growth and exit strategies. With the AMSPA Conference 2025 kicking off tomorrow, we're breaking down one of the most innovative partnership models shaking up the industry – Aviva Aesthetics' "entrepreneur equity" approach, recently detailed on the Medical Spa Insider podcast with AMSPA founder Alex Thiersch. Beyond Traditional Private Equity: How Aviva Aesthetics is Redefining Med Spa Partnerships If...
The Best Times to Post on Social Media in 2025 (Backed by Data)
Posting at the right time can be the secret to more likes, saves, and shares. Here’s your guide to peak engagement times on every major platform in 2025.
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Going Beyond the Graphic: Boosting Your Marketing and SEO Impact
MedSpas thrive on visuals—from stunning before-and-after photos to eye-catching promotions for specials like Valentine’s Day and monthly offers. While these graphics are the shiny, attractive exterior of your marketing efforts, they need the “engine” of compelling...
Hyperpersonalization Isn’t Optional Anymore—It’s the Key to Thriving in 2025
The Problem with AI-Generated Content: A Sea of Sameness Let’s face it—AI has revolutionized content creation. With just a few clicks, anyone can generate blog posts, social media captions, and even email campaigns... and just like that everything looks/feels/reads...
The Best Time to Start Your Medspa Blog? Right Now.
There's an old Chinese proverb that says The best time to plant a tree was 20 years ago. The second best time is today. The same wisdom applies perfectly to blogging for your business. As we dive into 2025, I'm seeing a not-so-great trend among medspa owners. Creating...
How to Save Your TikTok Videos: A Quick Guide for Users
TikTok will be back on the app store eventually (so we have been told) and when it does return, it would be a good idea to start saving your videos. Whether you’re sharing educational tips, showcasing before-and-after transformations, or engaging with your audience,...
Hyperpersonalization Isn’t Optional Anymore—It’s the Key to Thriving in 2025
In 2025, generic marketing won’t cut it. Dive into hyperpersonalization strategies tailored to your clients’ personalities, motivations, and life stages—transforming your medspa’s growth potential.
The Best Time to Start Your Medspa Blog? Right Now.
Wondering if blogging is worth it for your medspa? The data says yes! A well-maintained blog can generate more leads, improve SEO, and establish your expertise. Find out how to start today.
How to Save Your TikTok Videos: A Quick Guide for Users
Prepare for the TikTok ban with our quick guide. Learn how to save your videos, back up data, and explore alternative platforms to maintain your online presence.
This Is What People Spend Their Money On In January and February: 2025 Strategy for Medical Spas
The post-holiday period presents unique challenges and opportunities for medspas. As consumer priorities shift from gifting to self-improvement, it’s crucial to adapt your strategies to capitalize on the “New Year, New Me” mindset. From fitness and body contouring to wellness and recovery services, discover how to align your offerings with the latest consumer behavior trends and embrace the digital landscape to drive growth and success in the traditionally slower months of January and February.
Top Medspa Websites That Nailed It in 2024—How to Crush Yours in 2025
The best medspa websites in 2024 blend stunning design, engaging features, and seamless interactivity to keep clients hooked. See our top picks and learn how to enhance your site.
What Is Salmon DNA in Skincare and Why You Should Consider It for Your Medspa
Salmon DNA, a game-changer in skincare, is making waves globally for its regenerative benefits. From boosting collagen to enhancing hydration, find out how this innovative ingredient can elevate your medspa services while staying compliant in the U.S.
Don’t Get Banned or Fined: The Medspa Owner’s Guide to SMS Marketing Compliance
One of our readers recently learned the hard way about the risks of non-compliant SMS marketing. Don’t let it happen to you! This guide covers TCPA and CAN-SPAM rules, what you should (and shouldn’t) do, and actionable tips for creating effective, compliant text campaigns.
Top Questions Searched – Hydrafacials
Welcome to our Top Questions series, where we answer the most frequently asked questions about popular medspa treatments. Whether you're a medspa owner, a practitioner, or marketer, these questions will help you understand what clients are searching for and what they need to know. This list is curated to serve as inspiration for blog posts, social media content, or website updates, allowing you to engage clients by addressing their top concerns. Let’s dive into the essential questions people...
How Google’s November 2024 Update Impacts Medspas: Boost Your Search Ranking with User-Centric Content
Google’s latest core algorithm update emphasizes genuinely helpful content, impacting how medspas appear in search results. Explore practical steps for boosting visibility, from aligning with client needs to adapting for AI search trends. Stay ahead in a rapidly evolving SEO landscape with Medspa Mastery’s expert tips and resources.
Celebrate National Healthy Skin Month at Your Medspa
What is National Healthy Skin Month? Every November, National Healthy Skin Month focuses on raising awareness about skin health and promoting healthy skincare practices. This is a prime opportunity for medspa owners to educate their clients and attract new ones with...
Top Questions Searched – Double Chins
Welcome to our Top Questions series, where we answer the most frequently asked questions about popular medspa treatments. Whether you're a medspa owner, a practitioner, or marketer, these questions will help you understand what clients are searching for and what they...
Top Questions Searched – PDO Threads
Welcome to our Top Questions series, where we answer the most frequently asked questions about popular medspa treatments. Whether you're a medspa owner, a practitioner, or marketer these questions will help you understand what clients are searching for and what they...
Top Questions Searched – Skin Tightening
Welcome to our Top Questions series, where we answer the most frequently asked questions about popular medspa treatments. Whether you're a medspa owner, a practitioner, or marketer, these questions will help you understand what clients are searching for and what they...
The Hard Truth: You’re in the Marketing and Sales Business, Not Just the MedSpa Business
This biggest mistake I see new Medspa owners make is not understanding the importance of creating a strategic aggressive, professional, multi-channel marketing plan BEFORE they open their doors.Every business is a marketing business first, and then it is what you do,...
Boost Your Medspa’s Local Visibility: The Ultimate Local SEO Checklist
As a medspa owner, you know the importance of attracting clients from your local area. One of the most effective ways to do this is through local SEO (Search Engine Optimization). Local SEO focuses on optimizing your online presence to attract more business from...
Boost Your Medspa’s Social Media Presence: What NOT to Post
One of the biggest mistakes medical professionals- (medspa owners, aestheticians, injectors, microbladers - you know who you are) -make when posting on social is forgetting that THE GOAL is to:establish yourself and your business as experts in your field build the...
Why Boundaries Are Your Business’s Best Friend
Opening scene: A sun-drenched resort, the gentle lapping of waves against the poolside, and the faint clink of ice in tropical drinks. You got it? Now, zoom in on a familiar scene - a woman, smartphone in hand, squinting against the glare as she juggles a video call...
The Power of Patient Reviews: Why They Matter and How to Get More
In the digital age, online reviews have become a cornerstone of success for businesses across all industries. Whether you're choosing a new restaurant, buying a product, or booking a service, chances are you've looked at reviews to guide your decision. For medspas,...
6 Essential Steps to Prepare Your MedSpa for a Future Sale
Running a successful medspa is a rewarding experience, but what happens when it’s time to sell? Whether you’re looking to retire, move on to another venture, or just want to cash in on your hard work, it’s crucial to know whether your medspa is truly saleable. In this...
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