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MARKETING AND GROWTH

Canva Photos: What You Can (and Can’t) Legally Use on Your Website

Canva Photos: What You Can (and Can’t) Legally Use on Your Website

Recently, one of my medspa clients received a very official-looking email accusing her of copyright infringement for using a stock photo on her website. The photo in question? Pulled straight from her Canva Pro account—something many of us do without a second thought. The message demanded proof of a valid license or required her to “relicense” the image through a sketchy third-party stock website. It was intimidating, confusing, and designed to make a small business owner panic. Sound...

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From Pigskin to Perfect Skin: How Attain Medspa of Hoboken is Breaking Geographic Boundaries at Super Bowl LIX

From Pigskin to Perfect Skin: How Attain Medspa of Hoboken is Breaking Geographic Boundaries at Super Bowl LIX

While the Eagles and Chiefs prepare to face off in New Orleans, Hoboken’s Attain Medspa is changing the game in aesthetics industry partnerships. Owner Lauren Ben-Meir has secured an exclusive opportunity to provide skincare services to NFL players and their families at Super Bowl LIX, proving that geographic location doesn’t limit growth potential in the modern medspa industry.

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Should You Hire a Digital Marketing Company for Your Medspa? 10 Questions to Ask First

Should You Hire a Digital Marketing Company for Your Medspa? 10 Questions to Ask First

I get it—digital marketing can feel overwhelming. As someone who has run a digital marketing companies and worked with countless medspa owners, I’ve seen firsthand how confusing and intimidating this world can be. Many medspa owners think marketing is just about posting Instagram reels, but the reality is far more complex. From SEO and content creation to tracking ROI and understanding medical advertising regulations, digital marketing is a series of interconnected actions. And yes, it’s a...

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Google Search for Aesthetic Businesses: A Simple Guide

Google Search for Aesthetic Businesses: A Simple Guide

What You Need to Know Google helps potential clients find your medspa when they search online. Think of it like a massive directory that ranks businesses based on how helpful and trustworthy they are. Why This Matters for Your Medspa Every second, thousands of people search for treatments you offer Most clients will find you through Google before booking Better Google rankings = more visibility = more clients What Google Looks For 1. Keywords and Intent What it means: Using words your clients...

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Should You Hide Instagram Likes?

Should You Hide Instagram Likes?

Hiding Instagram likes is a divisive feature. Some medspa owners see it as a way to prioritize authentic engagement, while others worry about its impact on transparency and brand perception. This post explores the data, mental health implications, and strategic insights to help you decide whether hiding likes aligns with your social media goals.

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Our Favorite Alternative To Instagram For Brand Building is Not Just For Introverts

Our Favorite Alternative To Instagram For Brand Building is Not Just For Introverts

All hail the natural entertainers who just kill it on Instagram. I am here for every Subbio/Youn/Dr.Miami/Dr.Lee collab/fakefight/voiceover... And who doesn't love a good Savannah Boda clap back. But most of us are unable to accurately project that same level of comfortability and confidence when it is time to perform for the cameras. And I have heard from countless of Medical Spa Professionals about how much it pains them to even think of doing another reel/story/post. So here is my answer,...

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How Google’s November 2024 Update Impacts Medspas: Boost Your Search Ranking with User-Centric Content

How Google’s November 2024 Update Impacts Medspas: Boost Your Search Ranking with User-Centric Content

Google’s latest core algorithm update emphasizes genuinely helpful content, impacting how medspas appear in search results. Explore practical steps for boosting visibility, from aligning with client needs to adapting for AI search trends. Stay ahead in a rapidly evolving SEO landscape with Medspa Mastery’s expert tips and resources.

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