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The blueprint for those who want the inside scoop on what matters in the aesthetics world.
Costco Now Sells Wegovy & Ozempic at $499
Update (Oct 2025): Costco pharmacies are now offering Wegovy and Ozempic for $499/month (4-week supply) to members who pay cash and present a valid prescription. Yeah, you read that right.Why Costco Is Making This Move Let's be real—this isn't charity. Costco...
Retention Is Your Problem
Here’s the uncomfortable truth about medspas: if your retention is lousy, it’s not the industry—it’s you. It isn't Groupon's fault or the new medspa down the street that just opened or the industry, marketing agency, instagram or whatever else you want to blame it on....
The New SEO Blueprint: Putting It All Together- Part 4
We've been on a journey. In Part 1, we introduced the concept of AI as an Answer Engine and the two new rules for winning local search. In Part 2, we showed you how to build an AI-ready digital storefront with your Google Business Profile (GBP). In Part 3, we gave you...
Proving Your E-E-A-T: The New Content Strategy – Part 3
In our last post, we showed you how to transform your Google Business Profile into a powerful, AI-ready digital storefront. Now, it's time to tackle the other half of the puzzle: E-E-A-T (Expertise, Experience, Authority, and Trust). E-E-A-T is Google's core principle...
GBP & AI Search: New Rules for Local Search – Part 2
In our last post, The New Rules of Local SEO, we talked about how AI is changing search, turning it from a list of links into an Answer Engine. We also introduced the two new rules for local businesses to succeed: 1. A perfect Google Business Profile (GBP) and 2. A...
GBP & AI Search: New Rules for Local Search – Part 2
In our last post, The New Rules of Local SEO, we talked about how AI is changing search, turning it from a list of links into an Answer Engine. We also introduced the two new rules for local businesses to succeed: 1. A perfect Google Business Profile (GBP) and 2. A...
The New Rules of Local SEO: Part 1
The AI Revolution Has Arrived at Your Doorstep – And It's Changing Everything About Local SEO and AI If you've noticed we've been quieter than usual about AI lately, there's a good reason. While the tech world has been in an absolute frenzy – with Google, ChatGPT,...
The Legal Facelift: How to Build, Run, and Transition a Compliant Med Spa – Part II
READ PART IAcross the country, the medical spa industry is booming – offering patients aesthetic treatments like injectables, microneedling, and laser hair removal in a relaxed, luxurious environment. But behind the beauty lies a heavily regulated business. Despite...
AmSpa Names 25 Distinguished Women in Medical Aesthetics 2025: Industry Leaders Recognized at WALC Conference
News provided by American Med Spa Association, LLC Aug 06, 2025, 09:00 ETThe American Med Spa Association (AmSpa) has unveiled its prestigious list of Distinguished Women in Medical Aesthetics 2025, honoring 25 exceptional leaders who exemplify excellence,...
The Legal Facelift: How to Build, Run, and Transition a Compliant Med Spa – Part I
In recent years, medical spas – commonly known as med spas – have surged in popularity, blending the clinical precision of medical procedures with the relaxing environment of traditional day spas. The demand for non-invasive medical aesthetic treatments like Botox,...
Obagi’s Skin Empire Just Bought Its Way Into Injectables — What That Means for Medspas
On July 23, 2025, Waldencast plc—parent company of Obagi Medical—acquired Novaestiq Corp. This deal gives Obagi U.S. rights to the global Saypha® line of hyaluronic acid (HA) fillers, which will be launched as Saypha ChIQ™ and MagIQ™ under the Obagi Medical brand....
The Florida “Shedspa” Story: Let’s Call This What It Really Is
Have you seen this story: A 50-year-old Florida woman named Rosa Mena was arrested after police say she was running an "unlicensed medical spa" in a shed in her backyard in Port St. Lucie. A victim experienced facial paralysis following a botched Botox injection she...
John Oliver, Medspas, and the Uncomfortable Truths the Industry Can’t Ignore
Originally aired June 9 on HBO, John Oliver’s takedown of the medspa industry on Last Week Tonight was long (26 minutes) and equal parts hilarious and horrifying—and it landed with a thud right in the heart of our field. If you’re a medspa owner who caught the...
FDA Cracks Down: Compounding Pharmacies Ordered to Stop Copying Ozempic and Wegovy
Medspas offering compounded semaglutide products must act fast after a major FDA ruling. Find out what this means for your business.
Canva Photos: What You Can (and Can’t) Legally Use on Your Website
Recently, one of my medspa clients received a very official-looking email accusing her of copyright infringement for using a stock photo on her website. The photo in question? Pulled straight from her Canva Pro account—something many of us do without a second thought....
What’s Going On in Texas? The Medspa Wild West
If it feels like every other medspa headline is coming out of Texas lately, you're not wrong—and it's not just your algorithm acting up. From counterfeit Botox to legislative crackdowns, the Lone Star State is at the center of a medspa maelstrom. Let’s unpack what’s...
What a Viral Lip Filler Video Teaches Medspas About Brand Perception in 2025
In a recent viral Newsweek article, Plastic Surgeon, @alexisparcellsmd posted a TikTok answering the question - "what is the craziest complication you have seen," and went deep into the story. And no it wasn't about a tummy tuck or boob job (iykyk) it was about lip...
In the Loop: Exploring Aesthetic Loop
As a consultant guiding medspas through startup and growth phases, I'm always on the lookout for innovative tools that can provide value to the industry. Recently, I came across Aesthetic Loop, a platform that's generating buzz among medical aesthetics...
MY SALON Suite’s Growth in Minnesota Reveals a Shift in Medspa Business Models
As the aesthetics industry evolves, a new wave of medspa business models is emerging—and one name at the center of it is MY SALON Suite®. With franchise owner Brian Farrell opening his sixth Minnesota location, including the newest in Blaine, it’s clear the salon...
JEM MedSpa Adds EXOMIND for Depression: Wellness in Aesthetics Grows
The world of aesthetic medicine is evolving. Today’s top medspas aren’t just helping clients look better—they’re helping them feel better, too. A powerful example of this shift is JEM MedSpa in Orland Park, Illinois. Known for their cutting-edge aesthetic treatments,...
JEM MedSpa Adds EXOMIND for Depression: Wellness in Aesthetics Grows
The world of aesthetic medicine is evolving. Today’s top medspas aren’t just helping clients look better—they’re helping them feel better, too. A powerful example of this shift is JEM MedSpa in Orland Park, Illinois. Known for their cutting-edge aesthetic treatments,...
Medspa Branding Warning: What the Renu vs. Renew Domain Case Teaches About Domain Name Disputes
If you're building your medspa brand online, choosing the right name—and securing your domain—is critical. But a recent UDRP case involving two Idaho-based spas shows what can happen when businesses try to strong-arm their way into domain ownership. In short? One spa...
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Spring Holiday Promotions That Drive Revenue: How to Market Your Medspa Specials in the AI Era
Spring brings a cluster of gift-giving holidays that present golden opportunities for medspa owners – Easter, Mother's Day, and Father's Day all trigger increased purchasing behavior and active online searches for self-care and gifting options. In today's AI-driven...
Aviva Aesthetics Reveals Entrepreneur Equity: A Revolutionary Alternative to Traditional Private Equity for Med Spa Owners
As the aesthetics industry continues to mature, more med spa owners are considering their growth and exit strategies. With the AMSPA Conference 2025 kicking off tomorrow, we're breaking down one of the most innovative partnership models shaking up the industry – Aviva...
Salma Hayek Pinault Embraces Natural Beauty as New Face of Ultherapy PRIME
Academy Award-nominated actress Salma Hayek Pinault has made her first-ever venture into aesthetic partnerships, becoming the global brand ambassador for Ultherapy PRIME® – a strategic move that perfectly aligns with the industry's shift toward treatments that enhance...
Will Trump’s Tariffs Make Botox More Expensive? Here’s What Medspa Owners Need to Know
Trade wars aren’t just for economists and politicians anymore. With proposed import tariffs making headlines again in 2025, medspa owners have a new concern on their radar: Will neuromodulators like Botox, Dysport, and Jeuveau become more expensive? Short answer: Yes,...
Eli Lilly Sues Empower Pharmacy Over Tirzepatide—What Medspas Need to Know ASAP
In a major move that could send shockwaves through the aesthetics and weight loss industry, Eli Lilly has just filed lawsuits against two major compounding pharmacies—Empower Pharmacy and Strive Pharmacy—for selling unapproved versions of tirzepatide, the active...
The Decline of Extreme Aesthetics: How Medspas Can Pivot to Natural Beauty & Holistic Wellness
The End of the "Instagram Face" Era The era of exaggerated lips, frozen foreheads, and overfilled cheeks is fading. Driven by “filler fatigue” and a cultural shift toward authenticity, clients now prioritize subtle, natural-looking results that enhance—rather than...
Salma Hayek Pinault Embraces Natural Beauty as New Face of Ultherapy PRIME
Academy Award-nominated actress Salma Hayek Pinault has made her first-ever venture into aesthetic partnerships, becoming the global brand ambassador for Ultherapy PRIME® – a strategic move that perfectly aligns with the industry's shift toward treatments that enhance...
Will Trump’s Tariffs Make Botox More Expensive? Here’s What Medspa Owners Need to Know
Trade wars aren’t just for economists and politicians anymore. With proposed import tariffs making headlines again in 2025, medspa owners have a new concern on their radar: Will neuromodulators like Botox, Dysport, and Jeuveau become more expensive? Short answer: Yes,...
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Federal Judge Halts Compounded Copies of Eli Lilly’s Weight Loss Drugs
A Texas federal judge’s ruling on March 5, 2025, ends compounded versions of Eli Lilly’s Zepbound and Mounjaro, affecting medspas relying on affordable weight loss drugs. Discover the implications for costs and care.
Is Allergan Scaring MedSpa Owners into Loyalty? Dr. Subbio Calls Out Pushy Tactics
Dr. Subbio’s viral post (603 shares, 2,871 likes) slams Allergan’s claim that switching from Botox doubles patient churn. Marketing ploy or scare tactic? See what medspa pros say.
Novo Nordisk’s Direct-to-Consumer Wegovy: The Devastating Impact on MedSpas
Novo Nordisk’s new $499 direct-to-consumer Wegovy program threatens to eliminate a major revenue stream for medspas nationwide. Coming right after the FDA ended the semaglutide shortage, this strategic move could force significant layoffs and closures across the aesthetic wellness industry that has relied on compounded semaglutide services.
Skinbetter Science’s Pricey Pill Promise: Is BioRewind Worth Adding to Your Medspa Menu?
Skinbetter Science’s BioRewind promises impressive skin improvements by targeting glycation from the inside out. But with a first-month cost of $405 for clients, medspa owners need to evaluate if this innovative supplement will deliver ROI or simply consume valuable shelf space. Here’s what you need to know before adding it to your product lineup.
How Much Should Your MedSpa Spend on Marketing? The Data-Driven Answer
A comprehensive guide revealing the optimal marketing budget for medical spas, backed by industry data and expert insights. Understand how to strategically allocate your marketing dollars for maximum growth.
FBI Issues Warning on Fraudulent Semaglutide Compounding
The FBI warns that some compounding pharmacies, medspas, and weight loss clinics are selling misrepresented semaglutide, posing serious health risks. Find out how to protect your business and patients.
How To Reset Your Instagram Algorithm: A Fresh Start For Your Feed
Learn how to reset your Instagram algorithm and customize your feed for a healthier, more personalized experience. Follow our step-by-step guide to take control of your Instagram suggestions today.
Compounding Pharmacies Fight Back: Why Semaglutide Access Matters
Compounding pharmacies are taking legal action against the FDA to protect patient access to semaglutide. Learn why this matters for medspa owners, patients, and the future of healthcare.
Texas Botox Regulation Under Scrutiny – What Medspa Owners Everywhere Need to Know
A KXAN investigation reveals gaps in Texas Botox oversight, prompting new rules and legislative efforts. Learn how medspa owners can prepare for stricter regulations and enhance client trust.
Compounding Pharmacies Fight Back: Why Semaglutide Access Matters
Compounding pharmacies are taking legal action against the FDA to protect patient access to semaglutide. Learn why this matters for medspa owners, patients, and the future of healthcare.
Texas Botox Regulation Under Scrutiny – What Medspa Owners Everywhere Need to Know
A KXAN investigation reveals gaps in Texas Botox oversight, prompting new rules and legislative efforts. Learn how medspa owners can prepare for stricter regulations and enhance client trust.
Letybo: A New Neuromodulator Enters the U.S. Market
Letybo (LetibotulinumtoxinA), a newly FDA-approved neuromodulator from Hugel, is making its way to U.S. medspas. With competitive pricing and proven efficacy, it offers a potential alternative to Botox and other treatments. Stay informed about its availability, benefits, and market positioning to determine if it’s right for your practice.
Why Kyle Scheele’s “Crazy Ideas” Are Set to Inspire at AmSpa 2025
Kyle Scheele isn’t your typical medspa conference speaker—and that’s exactly why his keynote matters. Find out how his entrepreneurial approach challenges the clinical thinking that holds most medspa owners back, and why his “just try it” philosophy might be the wake-up call the aesthetics industry desperately needs.
Empower Aesthetics Partners with Sea Mist MedSpa: A New Chapter in the Evolving MedSpa Industry
Empower Aesthetics has partnered with Sea Mist MedSpa, marking another milestone in the rise of strategic medspa collaborations. Explore how this trend is transforming the aesthetics industry and driving success for practices worldwide.
Atlanta Based AYA Medical Spa Acquires of NYC’s Tribeca MedSpa
Discover how AYA Medical Spa’s acquisition of Tribeca MedSpa, backed by Eagle Merchant Partners, is reshaping the medspa industry through private equity-driven growth and consolidation.
Top 10 Most Popular AI Tools in 2025 – Which One Should You Use?
AI is transforming industries, and these are the 10 most popular AI tools of 2025, from image generation to AI-powered writing and automation. Find the best AI for your needs!
FDA Announces Resolved Shortage on Wegovy and Ozempic: What This Means For Semaglutide and Medspas
With the FDA no longer recognizing semaglutide shortages, medspas relying on compounding pharmacies may need to rethink their weight loss programs.
The 2-Second Trust Hack That Makes A Huge Difference
In the aesthetics industry, trust forms in milliseconds. Learn the precise logo carousel placement strategy that elite medspas use to build instant credibility, backed by visual processing research showing it works 60,000x faster than written content.
NowSecure Urges Enterprises to Ban the DeepSeek iOS Mobile App
A recent report by NowSecure highlights critical security flaws in the DeepSeek AI mobile app, urging enterprises—including medspas—to ban its use. Discover why this matters for your business and how to stay secure while embracing AI responsibly.
How Med Spas Can Compete in the Convenience Economy: Lessons from Pinch’s Expansion to Seattle
As the convenience economy reshapes consumer expectations, med spas must find ways to reduce friction. Pinch’s expansion to Seattle shows where the industry is headed.
COO Lindsay Malachowski Bids Farewell to SKINNEY Medspa
Lindsay Malachowski bids farewell to SKINNEY Medspa after eight years, acknowledging co-founders Adriana and Marisa Martino and the team’s collective success.
From Pigskin to Perfect Skin: How Attain Medspa of Hoboken is Breaking Geographic Boundaries at Super Bowl LIX
While the Eagles and Chiefs prepare to face off in New Orleans, Hoboken’s Attain Medspa is changing the game in aesthetics industry partnerships. Owner Lauren Ben-Meir has secured an exclusive opportunity to provide skincare services to NFL players and their families at Super Bowl LIX, proving that geographic location doesn’t limit growth potential in the modern medspa industry.
The Medical Spa Boom & Bust Cycle: Surviving the Correction and Thriving in a Maturing Industry
Discover how the medical spa industry is entering a critical correction phase. Learn what you need to do to survive, grow, and thrive as the market matures. Expert insights for medspa owners navigating the boom-and-bust cycle.
What Is The Best Medspa Software? A Comprehensive Comparison for 2025
Discover the best EMR systems for medspas in 2025. Compare features, pricing, and scalability to find the perfect fit for your practice.
How to Promote Your Specials For Maximum Exposure: A Step-by-Step Guide
Discover a comprehensive, step-by-step guide to promoting your medspa specials
Going Beyond the Graphic: Boosting Your Marketing and SEO Impact
Learn how to transform your medspa marketing with a powerful blend of visuals and compelling text that drives SEO and conversions for specials like Valentine’s Day, ensuring every graphic has the engine it needs to perform
New Treatment for Frown Lines Unveiled at IMCAS: RelabotulinumtoxinA by Galderma
Galderma’s new neuromodulator, RelabotulinumtoxinA, showcased at IMCAS, delivers rapid onset and extended results for frown lines, setting a new standard in aesthetic medicine. Learn why medspa owners should take notice.
Hyperpersonalization Isn’t Optional Anymore—It’s the Key to Thriving in 2025
In 2025, generic marketing won’t cut it. Dive into hyperpersonalization strategies tailored to your clients’ personalities, motivations, and life stages—transforming your medspa’s growth potential.
Breaking News: Evolus Prepares for Evolysse™ Launch with FDA Approval
Evolus is preparing for the official launch of Evolysse™, a new line of dermal fillers expected to rival Restylane® and Juvéderm®. With FDA approval pending for Q2 2025, medspa providers can now join Evolus’ early access list. Discover how Evolysse™ stands out with longer-lasting effects and advanced formulation technology.
The Best Time to Start Your Medspa Blog? Right Now.
Wondering if blogging is worth it for your medspa? The data says yes! A well-maintained blog can generate more leads, improve SEO, and establish your expertise. Find out how to start today.
Allergan Aesthetics Unveils AA Signature Program at IMCAS 2025, Elevating Multimodal Treatment Strategies
Allergan Aesthetics unveils its AA Signature Program at IMCAS 2025, emphasizing personalized, multimodal treatment plans to enhance patient outcomes.
Healthcare Pioneer Dr. Loretta Ford, Co-Creator of the Nurse Practitioner Role, Passes Away at 104
Dr. Loretta Ford, revolutionary healthcare pioneer and co-founder of the nurse practitioner role, passes away at 104. Her legacy transformed modern healthcare delivery worldwide.
Medical Director vs. Collaborating Physician: What Every Medspa Owner Needs to Know
Confused about the difference between a collaborating physician and a medical director for your medspa? This guide explains their roles, costs, and state requirements.
