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The blueprint for those who want the inside scoop on what matters in the aesthetics world.
Canva Photos: What You Can (and Can’t) Legally Use on Your Website
Recently, one of my medspa clients received a very official-looking email accusing her of copyright infringement for using a stock photo on her website. The photo in question? Pulled straight from her Canva Pro account—something many of us do without a second thought....
What’s Going On in Texas? The Medspa Wild West
Texas is at the epicenter of medspa controversies, with a surge in unlicensed practices and new legislation. Discover what’s happening and how it impacts the industry.
Why Every Medspa Needs Individual Provider Pages (If You Want to Win at SEO and AI Search)
Here’s a little secret that most medspas miss: your team of talented providers? They're not just injectors and estheticians — they're brand builders, trust anchors, and yes, SEO goldmines. If you don’t have individual provider pages on your website (and about 90+%...
Spring Holiday Promotions That Drive Revenue: How to Market Your Medspa Specials in the AI Era
Spring brings a cluster of gift-giving holidays that present golden opportunities for medspa owners – Easter, Mother's Day, and Father's Day all trigger increased purchasing behavior and active online searches for self-care and gifting options. In today's AI-driven...
Aviva Aesthetics Reveals Entrepreneur Equity: A Revolutionary Alternative to Traditional Private Equity for Med Spa Owners
As the aesthetics industry continues to mature, more med spa owners are considering their growth and exit strategies. With the AMSPA Conference 2025 kicking off tomorrow, we're breaking down one of the most innovative partnership models shaking up the industry – Aviva...
JEM MedSpa Adds EXOMIND for Depression: Wellness in Aesthetics Grows
The world of aesthetic medicine is evolving. Today’s top medspas aren’t just helping clients look better—they’re helping them feel better, too. A powerful example of this shift is JEM MedSpa in Orland Park, Illinois. Known for their cutting-edge aesthetic treatments,...
Medspa Branding Warning: What the Renu vs. Renew Domain Case Teaches About Domain Name Disputes
If you're building your medspa brand online, choosing the right name—and securing your domain—is critical. But a recent UDRP case involving two Idaho-based spas shows what can happen when businesses try to strong-arm their way into domain ownership. In short? One spa...
“Skin by Lovely™ and Corrective Skincare LA Merge: A New Model for Medspas (Oregon and Washington Are Next)
The medspa industry is no stranger to change, but the recent merger between Skin by Lovely™ and Corrective Skincare LA marks a bold new chapter—not just for these two iconic Los Angeles-based practices, but potentially for medspas nationwide. As the industry navigates...
Allergan Aesthetics to Launch Three New State-of-the-Art Training Centers in the U.S., Expanding Access to High-Quality Aesthetics Training
PR Newswire - February 12, 2025 – Irvine, CA – Allergan Aesthetics, an AbbVie company, has announced the launch of three new state-of-the-art training centers in the United States, reinforcing its commitment to advancing education and expertise in medical aesthetics....
New Rules Crack Down on Bad Behavior at Medical Conferences
No, it isn't what you think - this is more of a don't be a jerk kind of initiative. So, in a bold move to address unprofessional conduct —the Society of Thoracic Surgeons (STS) and the European Association for Cardio-Thoracic Surgery (EACTS) —have introduced...
From Pigskin to Perfect Skin: How Attain Medspa of Hoboken is Breaking Geographic Boundaries at Super Bowl LIX
Move over, sports drinks and snack sponsors - there's a new player in the Super Bowl lineup, and they're proving that local boundaries don't limit success! While the Kansas City Chiefs and Philadelphia Eagles prepare to battle it out in New Orleans in Super Bowl LIX,...
The Medical Spa Boom & Bust Cycle: Surviving the Correction and Thriving in a Maturing Industry
The party’s over. For years, the aesthetic industry felt like an unstoppable gold rush. Hang a shingle, buy some devices, hire injectors, and watch the money roll in. That era is over. The numbers prove it. The Medspa Boom and Bust graphic paints a clear picture:...
What Is The Best Medspa Software? A Comprehensive Comparison for 2025
Choosing the right Electronic Medical Records (EMR) system for your medspa can feel overwhelming—especially when there are so many options available. From AI-powered insights to telehealth capabilities, inventory management, and CRM tools, each system caters to...
Will Trump’s Tariffs Make Botox More Expensive? Here’s What Medspa Owners Need to Know
Trump’s tariffs could drive up Botox prices in 2025. Here’s what medspa owners need to know and how to prepare.
Novo Nordisk’s Direct-to-Consumer Wegovy: The Devastating Impact on MedSpas
The End of an Era: How FDA's Shortage Declaration and Novo's DTC Move Are Crushing MedSpa Revenue Streams The weight loss industry is undergoing a seismic shift as pharmaceutical giant Novo Nordisk launches its direct-to-consumer (DTC) NovoCare® Pharmacy program,...
Skinbetter Science’s Pricey Pill Promise: Is BioRewind Worth Adding to Your Medspa Menu?
As Medspa owners and practitioners, it it s a never ending job keeping up with the latest skin care products solutions to help your clients... and stay stay innovative, progressive and ahead of the competition. Skinbetter Science launched their new skin supplement on...
How Much Should Your MedSpa Spend on Marketing? The Data-Driven Answer
As a medical spa professional, you've probably asked yourself: "What percentage of my revenue should I invest in marketing?" It's a critical question that can make or break your practice's growth and visibility in an increasingly competitive landscape.You'll want to...
FBI Issues Warning on Fraudulent Semaglutide Compounding
The FBI has issued a major warning (Alert I-022825-PSA, Feb 28, 2025) about fraudulent compounding practices involving semaglutide, the active ingredient in Ozempic and Wegovy. This alert is critical for medspa owners, weight loss clinics, and pharmacies—especially...
How To Reset Your Instagram Algorithm: A Fresh Start For Your Feed
When Scrolling Takes a Turn What is the saying - "it's all fun and games until someone gets hurt?" Okay, maybe hurt is extreme, but if you are like me and while doom scrolling you come across a post - and no I won't name names - that is so odd, disturbing, crazy,...
Compounding Pharmacies Fight Back: Why Semaglutide Access Matters
Last December, the FDA announced "shortage" of tirzepatide, last month about Eli Lilly suing Medspa, and just last week, we saw the FDA announce that compounding pharmacies must stop the production and sale of semaglutide. Now, compounding pharmacies are taking legal...
Industry Update: Alpha Aesthetics Partners Expands Network with Mint & Needle Acquisition
Alpha Aesthetics Partners has announced its newest partnership with Mint & Needle, a Delaware-based aesthetics practice that has been making waves since its founding in 2019. This acquisition marks another strategic expansion for Alpha Aesthetics Partners, which...
XWELL Expands into the Medspa Sector: What It Means for the Industry
XWELL, a company traditionally focused on wellness services, has announced its expansion into the medical spa sector with plans to acquire multiple medspa locations by the end of 2025. This move aligns with the industry’s growing trend of strategic mergers and...
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How to Save Your TikTok Videos: A Quick Guide for Users
TikTok will be back on the app store eventually (so we have been told) and when it does return, it would be a good idea to start saving your videos. Whether you’re sharing educational tips, showcasing before-and-after transformations, or engaging with your audience,...
2025 Aesthetic Everything® Awards: And The Winners Are…
Aesthetic Everything®, the beauty industry's premier PR platform with over 1 million social media followers, has announced its highly anticipated 2025 award winners. For 16 consecutive years, these awards have recognized outstanding achievement in the aesthetics...
Eli Lilly Sues 2 More Medspas Over Compounded Tirzepatide
In a bold move to protect its proprietary medications, Eli Lilly has filed lawsuits against two medical spas, Thrive Health and Wellness LLC in Colorado and Valhalla Vitality LLC in New York, for selling unapproved products claiming to contain tirzepatide. Tirzepatide...
What Are Aesthetician Bridge Practices?
While reading an article just the other day, I came across something I had never heard of before: Aesthetician Bridge Practices. Intrigued by the name, I dove in and discovered a business model that could potentially reshape the way medspas operate, making them safer...
Mastering Conference Networking: Actionable Tips for Every Type of Attendee (Even If You’re Alone)
Networking at conferences can feel intimidating, especially if you’re introverted or attending alone. But conferences are one of the best ways to build meaningful relationships, learn from industry leaders, and grow your career or business. If you’ve ever wondered how...
How To Track Medical Spa Employee Performance: Importance and Free Template
Picture this: Your med spa is thriving, your team is motivated, and your revenue is soaring. Not just a dream—this is the reality for med spas that master the art of performance tracking. Let's dive into how you can make this your success story. Why Most Med Spas Get...
Texas Botox Regulation Under Scrutiny – What Medspa Owners Everywhere Need to Know
In a recent investigative report by KXAN News, significant concerns have been raised about the oversight of Botox and similar injection procedures (e.g. Filler, IV Therapy) in Texas. The findings revealed alarming gaps in regulation that allow almost anyone to become...
Letybo: A New Neuromodulator Enters the U.S. Market
If you’ve been keeping up, you may remember hearing last year about Letybo (LetibotulinumtoxinA), the newest FDA-approved neuromodulator designed to treat glabellar lines. While official release date hasn't been announced, there’s buzz around its arrival in the U.S.,...
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American Spa Announces Winners of the 2024 Professional’s Choice Awards
The 2024 Professional’s Choice Awards winners have been announced! Learn about the best in spa and wellness, from skincare lines to spa software, chosen by top professionals. Click for the full list.
Top Medspa Websites That Nailed It in 2024—How to Crush Yours in 2025
The best medspa websites in 2024 blend stunning design, engaging features, and seamless interactivity to keep clients hooked. See our top picks and learn how to enhance your site.
How SkinCeuticals’ Pro 1:1 Consultations Could Boost Your Aesthetics Business
SkinCeuticals’ Pro 1:1 Virtual Consultations are changing the game in personalized skincare. Learn how medspas can capitalize on this trend to increase visibility, drive sales, and enhance the client experience.
Lindsay Lohan’s Glow-Up: Injectors, Speculation, and the Power of Peels
Lindsay Lohan’s recent glow-up has sparked endless speculation. From Botox and peels to lifestyle changes, injectors and experts weigh in on what might be behind her refreshed look. Let’s dive into the theories!
What Is Salmon DNA in Skincare and Why You Should Consider It for Your Medspa
Salmon DNA, a game-changer in skincare, is making waves globally for its regenerative benefits. From boosting collagen to enhancing hydration, find out how this innovative ingredient can elevate your medspa services while staying compliant in the U.S.
How to Quickly Check if a Product is FDA Approved for Your Medspa
As the Aesthetics Industry continues to grow at a staggering rate, oversight will be stricter - and players flashing shiny things to captilize on this growth will continue to emerge. Ensuring that the products you use in your medspa or aesthetic practice are...
FDA Issues Warning Letter About “BLT 1-2-3 Cream”: What Medspa Owners Need to Know
The FDA has issued a warning about Centura Pharmaceuticals’ “BLT 1-2-3 Cream,” citing compliance and safety concerns. Medspa owners should review their inventory, halt use of the product, and prioritize client safety while staying updated on regulatory actions.
Do You Need to Get Your Boss a Christmas or Holiday Present?
Holiday gift-giving can be tricky, especially when it comes to your boss. Should you get them a gift? Will it come off as thoughtful or too much? Let’s navigate the nuances of workplace holiday etiquette and explore whether you should put your boss on your holiday list this year.
The #1 Gift You Should Give Your Employees in 2024
Wondering what the best Christmas bonus is for your medspa employees? Let’s cut to the chase—it’s cash. While gift cards and creative perks can be fun, there’s nothing quite like the versatility and satisfaction that a cash bonus brings during the holiday season.
Dry January and Beyond: How Cutting Alcohol Could Transform Your Business and Life
Dry January isn’t just a trendy challenge—it’s an opportunity to reevaluate habits and unlock new potential. Beyond the well-known health perks, reducing alcohol consumption can boost focus, creativity, and overall success. For medical spa professionals, where energy...
Does Adding Vitamin B to Tirzepatide Formulations Make Them FDA-Compliant?
With the FDA’s tirzepatide shortage resolved, compounding pharmacies are introducing formulations with Vitamin B. Here’s what medspa owners and providers must know about compliance and patient care.
Should You Hire a Digital Marketing Company for Your Medspa? 10 Questions to Ask First
I get it—digital marketing can feel overwhelming. As someone who has run a digital marketing companies and worked with countless medspa owners, I’ve seen firsthand how confusing and intimidating this world can be. Many medspa owners think marketing is just about...
Google Search for Aesthetic Businesses: A Simple Guide
What You Need to Know Google helps potential clients find your medspa when they search online. Think of it like a massive directory that ranks businesses based on how helpful and trustworthy they are. Why This Matters for Your Medspa Every second, thousands of people...
Should You Hide Instagram Likes?
Hiding Instagram likes is a divisive feature. Some medspa owners see it as a way to prioritize authentic engagement, while others worry about its impact on transparency and brand perception. This post explores the data, mental health implications, and strategic insights to help you decide whether hiding likes aligns with your social media goals.
Mel Robbins, Marcus Aurelius, and Buddha Walk Into a Bar: The Timeless Secret to Peace in 2025
Whether it’s ancient Stoicism, Eastern philosophy, or contemporary self-help, the message is consistent: your peace doesn’t depend on the actions of others but on how you respond to them.
The holiday season, with its highs and lows, reminds us that we can’t control how others behave, but we can control our boundaries, reactions, and mental state. This approach isn’t about apathy—it’s about freedom.
Open Source vs. Closed Source Website Platforms: Which is Best for Your Medspa?
When it comes to choosing a website platform for your medspa, it is easy to get overwhelmed with all the of choices and if you aren't the techy type you may just lean towards the easiest option. But, as we know if life and business, easy is not always best. There are...
Allergan Listened: A Positive Step Forward with Allē Loyalty Program
After widespread backlash to its Allē Enhancements program, Allergan announced a return to the original Allē loyalty program starting January 2025. Here’s what you need to know about this major shift and their plans to rebuild trust.
FDA Announces End of Tirzepatide Shortage: What This Means for Medspas and Compounders
The FDA has announced the resolution of the tirzepatide shortage, signaling new restrictions for compounding pharmacies. Medspas relying on compounded weight loss treatments like tirzepatide must now prepare for a shift to FDA-approved options such as Mounjaro or Zepbound.
Will the Lipstick Effect Shine in 2025 Amid Economic Uncertainty?
As economic uncertainty looms in 2025, the beauty industry leans on the enduring ‘lipstick effect’—the tendency for consumers to indulge in small luxuries during tough times. Explore its history, current trends, and strategies for medspas to thrive in challenging conditions.
I Tried Sora’s AI Video Generation—And I Am Officially Freaked Out
I experimented with Sora, an AI video creation tool that taps into cutting-edge tech from OpenAI. The results—hyper-realistic scenes and seamless storytelling—left me impressed, inspired, and a little freaked out.
Inversion Therapy: How One Doctor’s Upside-Down Botox is Changing the Face Game
Think your idea of Botox is set in stone? Dr. Barry Weintraub’s head-spinning approach—literally tilting patients upside down—reshapes expectations. Fewer bruises, more natural-looking results, and a whole new way to say “bottoms up” to beauty.
Biostimulants – The New Natural Solution for Long-Lasting Skin Rejuvenation
What Are Biostimulants, and Why Are They Growing in Popularity? As clients seek out alternatives to botox, biostimulants are gaining popularity for delivering natural-looking results that last. Unlike botox, which paralyzes muscles, biostimulants help the body...
Botox Resistance – How Medspas Can Adapt to Changing Client Needs
What is Botox Resistance, and Why Should Medspas Care? Botox is one of the most popular treatments for reducing wrinkles, but what happens when clients say it’s not working as well as it used to? This issue, known as botox resistance, is becoming more common and...
Top 6 Essential Strategies to Market Your MedSpa Successfully
Welcome to your comprehensive guide to medspa marketing! In today’s fast-paced, competitive industry, mastering your marketing efforts can make all the difference in attracting and retaining clients. Below, we dive deep into the essential marketing strategies for...
The 10-Year Effect: Why We All Want to Look a Decade Younger and How Medspas Can Leverage This Trend in Content Marketing
It’s no secret that the beauty and wellness industries are dominated by a universal desire: to look younger. Specifically, 10 years younger. From skincare routines to advanced medspa treatments, “how to look 10 years younger” is a question that constantly arises in...
Botox® Cosmetic Receives FDA Approval for Platysma Bands: What This Means for Your MedSpa Clients
In exciting news for aesthetic professionals, Botox® Cosmetic (onabotulinumtoxinA) has received FDA approval for treating moderate to severe vertical platysma bands. These vertical bands, often referred to as neck or jawline bands, can cause a noticeable aging effect,...
How Telemedicine is Revolutionizing MedSpas
The healthcare landscape is rapidly evolving, and telemedicine is at the forefront of that change. While it was once reserved for traditional healthcare, telemedicine has found a powerful niche in the medspa industry. Medspas are now embracing telemedicine to reach...
AI Tools Every MedSpa Owner Should Be Using
As the medspa industry becomes more competitive, embracing technology—especially Artificial Intelligence (AI)—is no longer optional. AI tools can revolutionize how medspa owners operate their businesses, from improving client retention to automating marketing efforts....
How to Build a High-Converting MedSpa Website
Your medspa website is your digital storefront—it's often the first impression potential clients will have of your business. To ensure your website not only attracts visitors but also converts them into clients, you need to follow key best practices. In this guide,...
How AI and Google Search Differ – The Future of Search Beyond SEO
Introduction: A Conversation with AI Recently, I engaged in a fascinating dialogue with ChatGPT—affectionately dubbed "Chad"—to explore the evolving landscape of search technology. As a medspa marketer and avid user of AI tools, I wanted to understand the fundamental...
How Google’s New AI-Organized Search Update Can Benefit Your MedSpa
Google recently rolled out a major update that uses AI to organize search results into more intuitive clusters, making it easier for users to find exactly what they need. This new structure allows users to explore related topics and subtopics in a more streamlined...
Digital Gift Cards for MedSpas: Boost Your Business Online
Discover how offering digital gift cards can elevate your medspa’s online presence and sales by providing flexibility and a modern gifting option for your clients.
LYMA Laser: What Medspa Professionals Need to Know
The LYMA Laser has been generating significant buzz in the beauty industry, and now it’s starting to appear on medspa websites as a product for sale. Whether this is through direct sales or affiliate links, it’s a trend that medspa professionals should be paying...
