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The blueprint for those who want the inside scoop on what matters in the aesthetics world.
The Medspa Owner’s Guide to Hiring and Training a Top-Tier Nurse Injector
How to bridge the skills gap and build your dream aesthetic team from the ground upEvery medspa owner knows the struggle: you're turning away clients because you can't find qualified nurse injectors. The aesthetic industry is exploding, but skilled injectors remain...
The Legal Facelift: How to Build, Run, and Transition a Compliant Med Spa – Part II
Thinking of opening a med spa? This post explains legal requirements, ownership models and entity types to keep your practice compliant. Read Part I now.
Canva Photos: What You Can (and Can’t) Legally Use on Your Website
Recently, one of my medspa clients received a very official-looking email accusing her of copyright infringement for using a stock photo on her website. The photo in question? Pulled straight from her Canva Pro account—something many of us do without a second thought....
What’s Going On in Texas? The Medspa Wild West
If it feels like every other medspa headline is coming out of Texas lately, you're not wrong—and it's not just your algorithm acting up. From counterfeit Botox to legislative crackdowns, the Lone Star State is at the center of a medspa maelstrom. Let’s unpack what’s...
What a Viral Lip Filler Video Teaches Medspas About Brand Perception in 2025
In a recent viral Newsweek article, Plastic Surgeon, @alexisparcellsmd posted a TikTok answering the question - "what is the craziest complication you have seen," and went deep into the story. And no it wasn't about a tummy tuck or boob job (iykyk) it was about lip...
The Florida “Shedspa” Story: Let’s Call This What It Really Is
Have you seen this story: A 50-year-old Florida woman named Rosa Mena was arrested after police say she was running an "unlicensed medical spa" in a shed in her backyard in Port St. Lucie. A victim experienced facial paralysis following a botched Botox injection she...
John Oliver, Medspas, and the Uncomfortable Truths the Industry Can’t Ignore
Originally aired June 9 on HBO, John Oliver’s takedown of the medspa industry on Last Week Tonight was long (26 minutes) and equal parts hilarious and horrifying—and it landed with a thud right in the heart of our field. If you’re a medspa owner who caught the...
Industry Update: Alpha Aesthetics Partners Expands Network with Mint & Needle Acquisition
Alpha Aesthetics Partners has announced its newest partnership with Mint & Needle, a Delaware-based aesthetics practice that has been making waves since its founding in 2019. This acquisition marks another strategic expansion for Alpha Aesthetics Partners, which...
XWELL Expands into the Medspa Sector: What It Means for the Industry
XWELL, a company traditionally focused on wellness services, has announced its expansion into the medical spa sector with plans to acquire multiple medspa locations by the end of 2025. This move aligns with the industry’s growing trend of strategic mergers and...
Federal Judge Halts Compounded Copies of Eli Lilly’s Weight Loss Drugs
Date: March 6, 2025Source: The Hill In a game-changing ruling, a federal judge in Texas has stopped compounding pharmacies from making affordable versions of Eli Lilly’s blockbuster weight loss drugs, Zepbound and Mounjaro. On March 5, 2025, Judge Mark Pittman upheld...
Is Allergan Scaring MedSpa Owners into Loyalty? Dr. Subbio Calls Out Pushy Tactics
Dr. Christian Subbio’s viral Instagram post with 603 shares, 293 comments, 2,871 likes (at the time of this posting) has medspa owners buzzing. The Philly plastic surgeon blasted Allergan, claiming their Botox ad (patients leave at “twice the rate” when switched off...
Novo Nordisk’s Direct-to-Consumer Wegovy: The Devastating Impact on MedSpas
The End of an Era: How FDA's Shortage Declaration and Novo's DTC Move Are Crushing MedSpa Revenue Streams The weight loss industry is undergoing a seismic shift as pharmaceutical giant Novo Nordisk launches its direct-to-consumer (DTC) NovoCare® Pharmacy program,...
Skinbetter Science’s Pricey Pill Promise: Is BioRewind Worth Adding to Your Medspa Menu?
As Medspa owners and practitioners, it it s a never ending job keeping up with the latest skin care products solutions to help your clients... and stay stay innovative, progressive and ahead of the competition. Skinbetter Science launched their new skin supplement on...
Why Every Medspa Needs Individual Provider Pages (If You Want to Win at SEO and AI Search)
Individual provider pages help medspas rank higher, build trust, and get found in AI search. Here’s why every provider needs a page of their own.
Salma Hayek Pinault Embraces Natural Beauty as New Face of Ultherapy PRIME
Academy Award-nominated actress Salma Hayek Pinault has made her first-ever venture into aesthetic partnerships, becoming the global brand ambassador for Ultherapy PRIME® – a strategic move that perfectly aligns with the industry's shift toward treatments that enhance...
Will Trump’s Tariffs Make Botox More Expensive? Here’s What Medspa Owners Need to Know
Trade wars aren’t just for economists and politicians anymore. With proposed import tariffs making headlines again in 2025, medspa owners have a new concern on their radar: Will neuromodulators like Botox, Dysport, and Jeuveau become more expensive? Short answer: Yes,...
Eli Lilly Sues Empower Pharmacy Over Tirzepatide—What Medspas Need to Know ASAP
In a major move that could send shockwaves through the aesthetics and weight loss industry, Eli Lilly has just filed lawsuits against two major compounding pharmacies—Empower Pharmacy and Strive Pharmacy—for selling unapproved versions of tirzepatide, the active...
The Decline of Extreme Aesthetics: How Medspas Can Pivot to Natural Beauty & Holistic Wellness
The End of the "Instagram Face" Era The era of exaggerated lips, frozen foreheads, and overfilled cheeks is fading. Driven by “filler fatigue” and a cultural shift toward authenticity, clients now prioritize subtle, natural-looking results that enhance—rather than...
The Best Times to Post on Social Media in 2025 (Backed by Data)
We all know what you post matters—but when you post? That’s the quiet MVP of social strategy. Whether you’re riding a trend, launching a new product, or simply staying top of mind, timing can make or break your results. That’s why we dug into the latest research from...
What You Need to Know About The Onslaught Of Google Business Profile Suspensions
If your Google Business Page has been suspended for no apparent reason, you are not alone. GBP suspensions have been on the rise since January with little to no explanations with some taking up to 5 weeks for reinstatement. In this post, we’ll dive into the latest...
Salma Hayek Pinault Embraces Natural Beauty as New Face of Ultherapy PRIME
Academy Award-nominated actress Salma Hayek Pinault has made her first-ever venture into aesthetic partnerships, becoming the global brand ambassador for Ultherapy PRIME® – a strategic move that perfectly aligns with the industry's shift toward treatments that enhance...
Will Trump’s Tariffs Make Botox More Expensive? Here’s What Medspa Owners Need to Know
Trade wars aren’t just for economists and politicians anymore. With proposed import tariffs making headlines again in 2025, medspa owners have a new concern on their radar: Will neuromodulators like Botox, Dysport, and Jeuveau become more expensive? Short answer: Yes,...
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COO Lindsay Malachowski Bids Farewell to SKINNEY Medspa
After eight transformative years, Lindsay Malachowski has announced her departure as Chief Operating Officer of SKINNEY Medspa and Wellness. Her departure marks the end of an era for one of the most influential names in the medspa industry, but it also signals an...
Why Every Medspa Owner Is Buying Machines Wrong (And How The Client-First Machine Method™ Fixes It)
The most common mistake medspa owners make over and over again when buying a new device: they focus on what’s trendy, what competitors are using, what fits within their budget, what gives good results, the price, or what sales reps promise will be the next big thing....
Future-Proof Your Medspa: Why An Online Store Is No Longer Optional
Why Your Medspa is Missing Out on Easy Money: A Digital Wake-Up Call As a medspa consultant, I see it constantly: beautiful websites showcasing amazing services... with no way to actually buy anything from them. Let me be direct - your website isn't a digital...
Where Did All the Reviews Go? Google’s Latest Bug is Hitting Locals—Will They Come Back?
If you’ve recently checked your Google Business Profile and noticed reviews missing, you’re not alone. A major Google bug has been causing reviews to disappear from local business listings since around February 7, 2025. Many business owners, including medspa...
“Skin by Lovely™ and Corrective Skincare LA Merge: A New Model for Medspas (Oregon and Washington Are Next)
The medspa industry is no stranger to change, but the recent merger between Skin by Lovely™ and Corrective Skincare LA marks a bold new chapter—not just for these two iconic Los Angeles-based practices, but potentially for medspas nationwide. As the industry navigates...
Allergan Aesthetics to Launch Three New State-of-the-Art Training Centers in the U.S., Expanding Access to High-Quality Aesthetics Training
PR Newswire - February 12, 2025 – Irvine, CA – Allergan Aesthetics, an AbbVie company, has announced the launch of three new state-of-the-art training centers in the United States, reinforcing its commitment to advancing education and expertise in medical aesthetics....
Federal Judge Halts Compounded Copies of Eli Lilly’s Weight Loss Drugs
Date: March 6, 2025Source: The Hill In a game-changing ruling, a federal judge in Texas has stopped compounding pharmacies from making affordable versions of Eli Lilly’s blockbuster weight loss drugs, Zepbound and Mounjaro. On March 5, 2025, Judge Mark Pittman upheld...
Is Allergan Scaring MedSpa Owners into Loyalty? Dr. Subbio Calls Out Pushy Tactics
Dr. Christian Subbio’s viral Instagram post with 603 shares, 293 comments, 2,871 likes (at the time of this posting) has medspa owners buzzing. The Philly plastic surgeon blasted Allergan, claiming their Botox ad (patients leave at “twice the rate” when switched off...
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What Are Aesthetician Bridge Practices?
Learn how aesthetician bridge practices enhance patient outcomes, improve safety, and increase satisfaction in medspas. Discover actionable insights and examples.
Mastering Conference Networking: Actionable Tips for Every Type of Attendee (Even If You’re Alone)
Find out your networking style with our quiz and guides for introverts, connectors, and curious learners to master networking at conferences.
How To Track Medical Spa Employee Performance: Importance and Free Template
Discover how leading medical spas use smart performance tracking to drive growth, motivate staff, and maximize revenue. Download our proven tracking template and implementation guide.
Whitney Ray Di Bona Calls CoolSculpting ‘The Biggest Sham’ in the Medspa Industry
Whitney Ray Di Bona, a renowned beauty lawyer, called out CoolSculpting as the biggest sham in the medspa industry during her recent interview on Culture Apothecary. From hidden risks like paradoxical adipose hyperplasia (PAH) to concerns about RF microneedling causing facial fat loss, her revelations offer medspa owners serious food for thought. This isn’t just gossip
ASDSA Study Sparks Calls for Medical Spa Safety Reform: Urges Stronger Oversight
A recent study by the American Society for Dermatologic Surgery Association (ASDSA) highlights significant gaps in medical supervision at medspas, urging stricter regulations to protect patient safety.
The Partnership Boom Continues: Empower Aesthetics Joins Forces with Leading Medspas
Empower Aesthetics partners with Georgous Aesthetic Bar & Livio Med Spa, kicking off 2025 with strategic deals. Explore why medspa partnerships are booming and what this means for the industry.
Nordstrom Teams Up with SkinSpirit: Big Retail Moves Beyond Beauty Counters—What This Means for the Medspa Industry
Nordstrom’s partnership with SkinSpirit marks a new era in retail-medspa integration. With Botox, fillers, and microneedling now available in department stores, what does this mean for small medspa owners? Discover how to stay competitive in a shifting industry.
Alpha Aesthetics Partners with Another Medspa: How Do These Deals Actually Work?
Alpha Aesthetics Partners continues to grow by partnering with top-tier medspas. Here’s how these partnerships work, the pros and cons for owners, and how independent medspas can adapt to compete.
Nikki Glaser and Ariana Grande on Botox and Fillers: Golden Globes 2025 Host Gets Real About Celebrity Beauty Treatments
Golden Globes host Nikki Glaser had Hollywood laughing about their “meditation-removed eyelids,” while Ariana Grande’s Botox confession and backtrack sparked debate. Discover which celebrities are opening up about injectables and why some stay silent in 2025’s era of undetectable treatments.
Tikitoro, Skincare Brand for Kids and Teens, Secures Investment on Shark Tank
Tikitoro, a leading skincare brand for children, gained $30,000 funding on Shark Tank India. Discover their safe, gentle products and similar U.S. options for kids’ skincare.
CDC Investigating Botox-Related Illnesses in Multiple States
Discover the CDC’s investigation into counterfeit and mishandled Botox injections causing botulism-like illnesses across multiple states. Stay informed and ensure safety.
How To Barter Services Correctly: With Service Template
Starting a medical spa—or any business, really—often feels like a crash course in resourcefulness. When funds are tight, you might find yourself exploring creative options, including bartering services. Sure, in a perfect world with unlimited budgets, bartering...
HIPAA Compliance and Your Website: Don’t Fall for the Myths and Scare Tactics
Learn the truth about HIPAA compliance for medspa websites and why it’s about how tools are used, not the platform. Avoid scare tactics!
20 Ways to Answer the Question, “How Are You?” (And 20 Ways Not To)
Client interactions start with simple questions like, ‘How are you?’ Learn 20 thoughtful, engaging ways to respond that build connections and set the tone for appointments, plus what not to say.
How to Save Your TikTok Videos: A Quick Guide for Users
Prepare for the TikTok ban with our quick guide. Learn how to save your videos, back up data, and explore alternative platforms to maintain your online presence.
2025 Aesthetic Everything® Awards: And The Winners Are…
From injectables to medspa services, the 2025 Aesthetic Everything® Awards honor excellence in the aesthetics industry. Meet this year’s top professionals.
Eli Lilly Sues 2 More Medspas Over Compounded Tirzepatide
Eli Lilly’s lawsuits against medspas selling compounded tirzepatide highlight the risks of offering unapproved weight-loss treatments. Learn why compliance is crucial for protecting your business.
What Are Aesthetician Bridge Practices?
Learn how aesthetician bridge practices enhance patient outcomes, improve safety, and increase satisfaction in medspas. Discover actionable insights and examples.
Mastering Conference Networking: Actionable Tips for Every Type of Attendee (Even If You’re Alone)
Find out your networking style with our quiz and guides for introverts, connectors, and curious learners to master networking at conferences.
How To Track Medical Spa Employee Performance: Importance and Free Template
Discover how leading medical spas use smart performance tracking to drive growth, motivate staff, and maximize revenue. Download our proven tracking template and implementation guide.
Whitney Ray Di Bona Calls CoolSculpting ‘The Biggest Sham’ in the Medspa Industry
Whitney Ray Di Bona, a renowned beauty lawyer, called out CoolSculpting as the biggest sham in the medspa industry during her recent interview on Culture Apothecary. From hidden risks like paradoxical adipose hyperplasia (PAH) to concerns about RF microneedling causing facial fat loss, her revelations offer medspa owners serious food for thought. This isn’t just gossip
What Is Salmon DNA in Skincare and Why You Should Consider It for Your Medspa
Salmon DNA, a game-changer in skincare, is making waves globally for its regenerative benefits. From boosting collagen to enhancing hydration, find out how this innovative ingredient can elevate your medspa services while staying compliant in the U.S.
How to Quickly Check if a Product is FDA Approved for Your Medspa
As the Aesthetics Industry continues to grow at a staggering rate, oversight will be stricter - and players flashing shiny things to captilize on this growth will continue to emerge. Ensuring that the products you use in your medspa or aesthetic practice are...
FDA Issues Warning Letter About “BLT 1-2-3 Cream”: What Medspa Owners Need to Know
The FDA has issued a warning about Centura Pharmaceuticals’ “BLT 1-2-3 Cream,” citing compliance and safety concerns. Medspa owners should review their inventory, halt use of the product, and prioritize client safety while staying updated on regulatory actions.
Do You Need to Get Your Boss a Christmas or Holiday Present?
Holiday gift-giving can be tricky, especially when it comes to your boss. Should you get them a gift? Will it come off as thoughtful or too much? Let’s navigate the nuances of workplace holiday etiquette and explore whether you should put your boss on your holiday list this year.
The #1 Gift You Should Give Your Employees in 2024
Wondering what the best Christmas bonus is for your medspa employees? Let’s cut to the chase—it’s cash. While gift cards and creative perks can be fun, there’s nothing quite like the versatility and satisfaction that a cash bonus brings during the holiday season.
Walk-In Botox Services: Before You Hate the Idea, Hear Us Out
If you’re an injector, practice manager, or receptionist reading this, I get it. The idea of walk-in Botox probably sounds like chaos. No appointments? No structure? A steady stream of unpredictable clients disrupting your day? It feels like a logistical nightmare...
Why Checking Product Expiration Dates is Essential for Your Medspa (Plus a Free Product Inventory Spreadsheet!)
In the hustle of running a medspa, keeping track of every detail can be overwhelming—but ensuring that your products are not expired is a must do. Expired products, whether for client treatments or your backbar inventory, can lead to significant problems, ranging from...
Spotlight on Ana Delgado: Founder & CEO at DentaSpa Seminars; International Academy of Facial Aesthetics and CosMedic Solutions
Ana Delgado, a seasoned professional in the medical spa industry, has been instrumental in elevating client experiences through her innovative approaches and dedication to excellence. Her journey is a testament to the impact of passion and expertise in the field.
How to Say “No” to a Medspa Client—With Compassion and Care
In the medspa world, it’s common for clients to request treatments they may not need, whether it’s the latest trend or just a bit more of what they’ve already received. As medspa professionals, your role is twofold: enhancing appearances and protecting your clients’...
Don’t Get Banned or Fined: The Medspa Owner’s Guide to SMS Marketing Compliance
One of our readers recently learned the hard way about the risks of non-compliant SMS marketing. Don’t let it happen to you! This guide covers TCPA and CAN-SPAM rules, what you should (and shouldn’t) do, and actionable tips for creating effective, compliant text campaigns.
How to Address Problem Employees in Your Medspa: A Science-Backed Approach
Problem employees can disrupt team dynamics and impact client satisfaction, but addressing the issue can feel daunting for medspa owners. Discover a simple, science-backed approach to managing employee issues with empathy and professionalism.
What Wellness and Longevity Treatments Should Your Medspa Add? A Guide for Every Level
Wellness and longevity are shaping the future of medspas. From easy-to-add LED therapy to advanced NAD+ infusions, find out which treatments make sense for your practice based on cost, effort, and client demand.
